Legal Marketing & PR

Law Firm Marketing Webinar: Hot Opportunities in Labor & Employment Law

Posted on March 24, 2011
Tune in March 31 to hear Employment Law Partner Elise Vasquez, Esq. and Business Development Trainer Larry Bodine, Esq. describe how employment lawyers can build a clientele in this thriving practice area. Employment law has been one of the hottest areas of law practice since the unemployment rate shot up as the recession began...

Get BD Under the Law Firm Marketing Umbrella and Let it Rain

Posted on March 23, 2011
This is a guest post by Thalia Zetlin, Principal/CMO of Berdon LLP in New York, a CPA firm that advises law firms of all types - ranging from specialized boutiques to global practices. She can be reached at (212) 699-6708 and TZetlin@berdonllp.com...

A Great Law Firm Marketing Tip from My Dentist

Posted on March 22, 2011
I don't know about you, but I love my dentist. My wife and I have been seeing Dr. Thomas Gibbs of Glen Ellyn, IL, (I get to call him "Tom") for years. He's done all sorts of root canals, crowns, implants, cleanings and more -- and despite all that we love the guy...

Zombie Marketing - How Dead Law Firm Marketing Ideas Still Walk Among Us

Posted on March 21, 2011
They are dead yet they walk among us. Among the undead are ideas and mindless marketing rituals including rebranding, advertising, sponsorships, golf days and brochures, according to marketer Linda Julian. There are lots of better ways to spend your marketing and promotional dollars...

To access this complete feed in the blog feed reader login or register for free.

Three Things Business Clients Look for on Law Firm Websites

Posted on March 21, 2011
See the new video, 4 minutes on YouTube: http://www.youtube.com/watch?v=8GsfOeGrvvE If your website displays the three things that business clients look for, you'll get a lot more calls from clients that you want. I've heard general counsel speak on panel discussions where they spelled out what they expect to find on law firm websites, and I've summarized them in this video...

Top 100 Socially Networked Cities in the U.S.

Posted on March 20, 2011
Sweet home Chicago is #39. Men's Health figured this out based on usage of LinkedIn, Facebook, Twitter, Myspace, Friendster, Reddit and Digg. How networked is it where you live? Most socially networked 1 Washington, DC A+ 2 Atlanta, GA A+ 3 Denver, CO A+ 4 Minneapolis, MN A+ 5 Seattle, WA A+ 6 San Francisco, CA A 7 Orlando, FL A 8 Austin, TX A 9 Boston, MA A 10 Salt Lake City, UT A- 11 Cincinnati, OH A- 12 Raleigh, NC A- 13 Burlington, VT A- 14 Portland, OR B+ 15 Madison, WI B+ 16 Dallas, TX B+ 17 Portland, ME B 18 Sacramento, CA B 19 Aurora, CO B 20 Boise, ID B 21 Charlotte, NC B 22 Wilmington, DE B 23 Oakland, CA B 24 St...

25 Local Law Firm Web Marketing To-Do's

Posted on March 18, 2011
A tip of the hat to The Lawyerist blog by Gyi Tsakalakis for this excellent checklist: There are several inexpensive techniques that lawyers can use to increase their online visibility with local legal services consumers. Here are 25: Law Firm Marketing on Localeze...

What to Do When the Media Calls

Posted on March 17, 2011
I found this great post on the Attorney at Work blog: Reporters will call you—whether you're working on a case with public interest or they simply want some expert commentary. While you can't control what the reporter writes, you can use some techniques to increase your chances of a good outcome...

Last Chance to Register for "Generating New Business With Social Media"

Posted on March 16, 2011
Register now to reserve your place for the webinar set for tomorrow March 17 webinar with Ari Kaplan "Generating New Business With Social Media" On St. Patrick's day author, blogger and keynote speaker Ari Kaplan, Esq. and I will team up in a not-to-be missed program on a totally new way to use social media to generate new work and increased revenue...

How Law Firms can use QR (quick response) Codes Effectively

Posted on March 15, 2011
Donna Erickson has a great article on how QR codes are another way to use technology to reach clients and potential clients. This is a great topic I blogged about a month ago. Quick Response Codes, also known as QR codes, are starting to appear on the Web sites of law firms, as well as business cards of lawyers...

HubSpot Research Shows That Blogs are Great Marketing Investments

Posted on March 14, 2011
I just sat in on a HubSpot webinar, '2011 Report - The State of Inbound Marketing.' They surveyed 644 respondents in a wide range of industries and company sizes, and compared 2011 responses to 2009 and 2010 surveys. HubSpot found that Blogs are still great marketing investments...

Lawyers Will Use Social Media to Build Their Practices

Posted on March 14, 2011
"Lawyers will leverage the power of technology to create and foster relationships that will enhance their practices," said Ari Kaplan in the Sacramento Business Journal. 'I predict a broader use of social media as the ethical rules over the use of social media become more defined,' added Kaplan, a lawyer turned writer, commentator and trainer on topics such as using social networking within the legal profession...

Online Directories Are Top Choice for Small Law Firm Marketing

Posted on March 12, 2011
Online directories are the most popular marketing initiative for small law firms, with about 52% employing them and more than 17% deeming them most effective, according to the new 2011 Small Law Firm Report, a survey by Total Attorneys of Chicago. The move toward online advertising reached beyond online directories: more than 28% of respondents reported using Google AdWords or other pay-per-click campaigns, and 15% employed online display ads, according to the survey...

A Sales Trainer's Guide to LMA 2011 in Orlando

Posted on March 11, 2011
Based on the calls I get from law firm marketing professionals, the ability to train lawyers in business development is a important skill. The partners are demanding it. With this in mind I'm sharing my own plans for attending the greatest educational conference coming soon - LMA 2011 in Orlando...

Generating New Business With Social Media

Posted on March 10, 2011
Register now to reserve your place for the March 17, 2011 webinar with Ari Kaplan "Generating New Business With Social Media" Have you been using social media more and profiting less? On St. Patrick's day author, blogger and keynote speaker Ari Kaplan, Esq...

A Look Inside the 65-Person Marketing Staff of a $1 Billion Law Firm

Posted on March 09, 2011
I had no doubt something special was going on at K&L Gates when Chief Marketing Officer Jeff Berardi was named Marketing Professional of the Year by Hubbard One in their 'Excellence in Legal Marketing' Awards.   Few law firms have had the rapid global expansion that K&L Gates has over the past five years...

How To Create a Professional Video Studio for Under $1,500

Posted on March 08, 2011
You can spend multiple thousands of dollars going to a professional video studio to create marketing videos for your law firm website. Or you can create your own studio for less than $1,500. It helps if you have a do-it-yourself attitude and a thrifty for approach to life...

Attorney at Work

Posted on March 08, 2011

LexisNexis Announces Lexis Advance for Associates

Posted on March 08, 2011
Lexis Advance for Associates is specifically designed for the hundreds of thousands of newer lawyers whose research needs are different from partners, according to Bob Romeo, chief executive officer of Research and Litigation Solutions at LexisNexis. 'We know those who routinely conduct legal research want new innovations to help them build their expertise to become even more valuable to their organizations, so they are more efficient and better organized...

Law Firm Marketing Tip: 3 Radically New Ideas for 2011

Posted on March 07, 2011
This excerpt is from The Vault blog: As you begin 2011, consider making three simple changes to the way you do business. The recommendations may seem a little crazy at first…even scary. But as you change your perspective, you might just find a way to create more time for yourself and a better bottom line for your law firm...

Faegre Uses Project Management Techniques to Win RFP

Posted on March 03, 2011
The lawyers a Faegre & Benson knew they had won a big RFP competition when Roger Ledin from their IT department laid out a huge work process flow map across a table. Ledin, the firm's Business Process Architect, had charted out every step of how the firm would handle the client's plan to transfer 600 parcels of property by the end of the year...

Work Proceeds Behind the Scenes in $50,000 Marketing Makeover

Posted on March 03, 2011
You'll recall that a three-lawyer St. Louis firm won the $50,000 LexisNexis Ultimate Law Firm Marketing Makeover Contest one month ago. I phoned up lawyers Sally Rajnoha and Meg Boudreau to check on their progress. There's no change on their website yet, but they've been quite busy...

How a Law Firm Administrator Attracted 50,000 Twitter Followers

Posted on March 01, 2011
Actually, Christopher Levinson has 56,654 followers on Twitter, and the number grows every day. He's the administrator of Masry Vititoe, a personal injury law firm in Westlake Village, CA, near Los Angeles.  He also has 1,100 contacts on LinkedIn, which is where I met him in the New World Lawyer group...

Today's Four Hot Areas of Litigation that Clients are Buying

Posted on March 01, 2011
Brand new research finds that lawyers can earn top dollar from corporate clients with litigation in four areas: Commercial litigation, a market with $6.8 billion in legal fees. This high-growth, high-fee litigation involves supplier agreements, strategic relationship and outsourcing agreements that went bad...

Start Your Day at the All-Video LawMarketing Channel

Posted on February 28, 2011
The No. 1 reason people visit the Internet is to see a video, according to new research. Adapting to this change, the popular LawMarketing Portal website today becomes the all-video LawMarketing Channel at www.LawMarketing.com. The LawMarketing Portal has been a free news and information site about marketing and business development in the legal profession for 15 years...

Which Clients Deserve a Client Team

Posted on February 25, 2011
Client teams are for "superstar" clients who are billed many hours consistently and "fast track" clients who are billed many hours, but not regularly, according to David Freeman, author of the CMO Playbook audio training programs and Jason Maeder, a product manager for LexisNexis InterAction...

It's a Terrible Time to Go To Law School

Posted on February 24, 2011
You have to be crazy to go to law school nowadays.  Consider these statistics: Number of law students who graduate annually: 45,000 Decrease in the size of the legal profession since 2007:  7.8% Typical starting salary, if you can actually get a job at a law firm: $40,000+ Average law school debt: $100,000 Increase in the number of students taking the LSAT since 2007: 20...

Law Firm Marketing with an "Appy New Year" Card from Valorem

Posted on February 23, 2011
That's right, it's "Appy" new year.  As in iPhone app. This is the latest in the clever law firm marketing initiatives of the Valorem Law Group, an innovative law firm in Chicago that offers value billing."

New Curriculum of Business Development Webinars

Posted on February 22, 2011
February 24, 2011 Developing Your Personal Marketing Plan - for Associates How does an associate build the business development skills needed to succeed? Independent business development experts Larry Bodine and Barry Schneider teach you the key elements of business development and show you how to create your own personal marketing plan to ensure long term success...

Developing Your Personal Marketing Plan - for Associates

Posted on February 22, 2011
There are 5 steps that an associate should take to be successful in business development.  These points are cover in an upcoming webinar I'm presenting this Thursday: Step 1: Find Your Niche Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms Step 2: Recruit Allies and Co-Market Marketing Case Study 2: Building a Practice Focused on Women Entrepreneurs Step 3: Team with Partners and Sell Work Marketing Case Study 3: Landing a Large New Client as a Team Step 4: Build Your Personal Reputation Marketing Case Study 4: Becoming a Local Celebrity Step 5: Be a Marketing Innovator Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation Step 6: Putting Your Own Plan in Place Exercise: Develop Your Personal Marketing Plan Barry Schneider and I will teach associates the key elements of business development and show associates how to create your their personal marketing plan to ensure long term success...

Bloggers, promote your law blog by nominating your blog for inclusion in USLaw.com's Law Blog Directory and RSS Reader. Benefits described.