Legal Marketing & PR

Basics of Local Search in 7 Days, Day 4: Google Places, Bing Local, Yahoo Local

Posted on March 24, 2011
In Day 3 of Local Search in 7 Days we talked about the importance of keyword research. Today, we?ll be discussing Google Places, Bing Local and Yahoo Local pages. What are these pages? Each search engine offers free listings for businesses. The page contains basic information about your firm: address, phone, email address and website, [...

Basics of Local Search in 7 Days, Day 3: Keyword Research

Posted on March 14, 2011
In Day 2 of Local Search in 7 Days, we talked about the importance of optimizing your website. Today, we?ll be discussing the value of good local keyword research. Why is keyword research so important? Keyword phrases are the words your potential clients will type into the search box...

Basics of Local Search in 7 Days, Day 2: Setting the Stage

Posted on March 09, 2011
The most important aspect of local search marketing is optimization. If you don?t spend time optimizing your website, Google Places page and other pages, your firm could lose out on valuable rankings. The key steps to a successful local search marketing campaign, according to Danny Dover in his Whiteboard Friday on Local Search, are: Develop [...

Basics of Local Search in 7 Days, Day 1: Introduction

Posted on March 02, 2011
Local search is growing and changing at a rapid pace. This seven-day series will discuss the basics of local search with Google, Yahoo and Bing, its growing importance and how your law firm or locally-based business can benefit from it.

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Using Negative Keywords to Boost PPC Campaign Performance

Posted on February 16, 2011
As campaigns get larger, actively managing negative keywords becomes an even more important aspect of PPC campaign management. It?s difficult to test and refine creative copy when the campaign consists of hundreds of thousands of keywords.

What?s the Right Number of Outbound Links?

Posted on February 10, 2011
There has always been debate about the maximum number of outbound links you should use on any given page. As recently as 2009, Google guidelines stated, ?Keep the links on a given page to a reasonable number (fewer than 100.)? This number came from the early days of search when bandwidth limitations forced crawlers to [...

Introduction to Quora

Posted on February 07, 2011
Quora isn?t an original idea. Yahoo! Answers and other similar sites have been around for a while, but this newcomer is receiving so much attention that many people are calling it the next Twitter.

How To Do SEO for Services with Low Search Demand

Posted on February 03, 2011
Does your product or service have a low or non-existent keyword search volume? Chances are if your law firm is in a smaller city or town, your primary keyword target may not get much action. If so, don?t give up on using SEO as a marketing tool. Just because people aren?t searching for your exact [...

Website Redesign: Common SEO Mistakes to Avoid

Posted on February 01, 2011
Are you looking to update your firm's website? Don't forget to consider SEO in your website redesign. Making your site user-friendly and appealing depends a lot on SEO.

Link Building Basics: Research Tools

Posted on January 26, 2011
It's time to start applying what you've learned about link building to your firm's site. There is a little more prep work to do, however, as link building research is still needed.

Link Building Basics: Measuring Link Value

Posted on January 24, 2011
Link building is a crucial aspect of achieving and maintaining a strong online presence and high rankings on the search engines. Here, we will focus on the link building basic of measuring link value.

What is Link Building?

Posted on January 21, 2011
You have your firm's site up and running, but now you need to know how to maximize its exposure on the web. Link building can help. What is link building and how is it related to the success of your firm's site?

SEO in 30 Days, Day 30: Pay-Per-Click Advertising Overview

Posted on December 29, 2010
PPC Advertising Tips We gave a brief overview of social media in Day 29 and suggested a few sites to start on. We?re concluding the SEO in 30 Days series today with another brief overview, this time of pay-per-click advertising. PPC advertising, or pay per click advertising, can be hard for a small law firm...

SEO in 30 Days, Day 29: Social Media

Posted on December 27, 2010
Is a Social Media Strategy Right for You? Now that you?ve got your video loaded onto YouTube and optimized, we?ll focus on social media. Social media for business is becoming increasingly popular. It’s a good way to share helpful information and build relationships with potential clients...

SEO in 30 Days, Day 28: Optimizing YouTube Videos

Posted on December 24, 2010
Loading and Optimizing YouTube Videos The importance of using video as part of your online marketing plan is covered in Day 27. Now we?ll take you step by step through the process of optimizing a video specifically on YouTube. YouTube is the second largest search engine in the world...

SEO in 30 Days, Day 27: Video Optimization

Posted on December 22, 2010
Video Optimization In Days 22 through 26 we discussed the basics of link building. Now as we enter the last of the 30 Days we?ll turn our attention to video, social media, and pay-per-click advertising. As you probably know, getting to the top of the Google search results is harder than ever...

SEO in 30 Days, Day 26: Basics of Link Building, Part 5

Posted on December 16, 2010
Link Building Opportunities on Social Networking Sites In Day 25 we continued our discussion of the basics of link building, covering the importance of linking to .edu and .gov sites, and some quick tips on how to get those links. Today we?ll conclude with link building opportunities on some of the most popular social networking [...

Google Places Cracking Down on Spam

Posted on December 06, 2010
Many local businesses, and those involved in local search marketing, have criticized Google for the amount of spam in Google Places (formerly Local Business Listings). Google has addressed these concerns by introducing new Google Places Quality Guidelines.

SEO in 30 Days, Day 25: Basics of Link Building, Part 4

Posted on December 03, 2010
Linking to .edu and .gov Sites We?ve covered local, paid, and legal directories as part of the basics of link building. Today we?re moving on to the importance of linking to .edu and .gov sites, and some quick tips on how to get those links. Link building strategies are based on getting people with a [...

SEO in 30 Days, Day 24: Basics of Link Building, Part 3

Posted on December 01, 2010
Using Paid and Free Legal Directories We covered link building for your law firm?s website with local directories in Day 23. Today we?re focusing on link building with paid directories and free legal directories. Listing your site with a legal web directory is a powerful way to increase traffic to your site through the process [...

SEO in 30 Days, Day 23: Basics of Link Building, Part 2

Posted on November 24, 2010
Link Building and Local Directories In Part 2 of the Basics of Link Building, we explained what link building is and what it can do for you. We continue today with an overview of local directories and why your website and business should be listed on them...

SEO in 30 Days, Day 22: Basics of Link Building, Part 1

Posted on November 22, 2010
The Basic Hows and Whys of Link Building In Day 21 we covered the use of authoritative outbound links from your site as a way to provide a good user experience for the visitors to your website, and to increase the relevance of your site around its topic...

SEO in 30 Days, Day 21: Authoritative Outbound Links

Posted on November 19, 2010
Using Outbound Links to Authoritative Sites Now that you?ve added keyword-rich, optimized ALT tags to your images, as discussed in Day 20, the next step to optimizing your website is to add outbound links. Your main objective for a successful Internet marketing campaign should be to provide your prospective clients with a user-friendly experience while [...

SEO in 30 Days, Day 20: Using ALT Tags

Posted on November 16, 2010
Using ALT Tags In Day 19 we discussed how to find and fix broken links on your website, an essential component to a strong online presence. Today we?ll move on to ALT tags. ALT or image tags are short phrases that describe the images on a Web page. Traditional browsers will display them when users [...

SEO in 30 Days, Day 19: How to Find and Fix Broken Links

Posted on November 12, 2010
How to Find and Fix Broken Links We covered internal linking in Day 18 of the SEO in 30 Days series. Today we take on the essential activity of finding and fixing any broken links on your site. Strong links are one of the easiest ways to boost your Web site?s visibility, but broken links [...

SEO in 30 Days, Day 18: Internal Linking

Posted on November 10, 2010
Internal Linking In Day 17 of the SEO in 30 Days series we talked about the whys and hows of submitting a site map to the most popular search engines. Today we?ll move on to a discussion of internal linking. Once you have mastered SEO copywriting and written your content, your next step is to [...

SEO in 30 Days, Day 17: Submitting a Site Map

Posted on November 05, 2010
Submitting a Site Map In Day 16 of the SEO in 30 Days series we talked about how to create a site map. You can now move on to submitting that site map to Google, Yahoo and Bing. Below are some helpful tips to make this go as smoothly as possible. Submitting your site map [...

SEO in 30 Days, Day 16: How to Create a Site Map

Posted on November 01, 2010
How to Create a Site Map In Day 15 of the SEO in 30 Days series we talked about using your H1 and H2 headings as an outline, then writing unique, quality content for your website. Today we?ll talk about site maps and how to create them. A site map is an important page or [...

SEO in 30 Days, Day 15: Writing Lead-Generating Content

Posted on October 29, 2010
Writing content, Using H1 Tags, and Targeting Keywords In Day 14 of the SEO in 30 Days series we introduced H tags and explained their function. Utilizing these tags on each page of your site will help keep the content organized, and will provide an outline of the page for the search engines...

SEO in 30 days, Day 14: Defining the Topic of Each Page, Part 2

Posted on October 28, 2010
Header Tags In Part 1 of Defining the Topic of Each Page (Day 13 of SEO in 30 Days) we discussed the importance of having a strong theme on each page of your website. Since search engines look for websites with the most authority on a topic, it is important to help them see this [...

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