Legal Marketing & PR

The Difference Between Publisher and Author Tags ? and Why It Matters

Posted on May 23, 2013
As a web publisher, lawyer and law firm marketer, you should learn about the difference between publisher and author tags for Google search results and Google+ business pages. This can have an impact on your firm's web business and visibility.

Three More Best Practices for Blog Posts in 2013

Posted on May 22, 2013
For those lawyers who didn't get enough of our tips in Best Practices for Blog Posts in 2013, here are a few more suggestions to put your blog ahead of the competition.

The Role of Google Analytics in Online Statistics

Posted on May 21, 2013
Google Analytics has no doubt become one of the most powerful tools in the world of online statistics. Unlike many of the other online tracking tools available, Google's suite of programs offers comprehensive statistical measurement in a wide variety of areas...

LinkedIn Ads and Law Firms

Posted on May 20, 2013
Late in 2012, LinkedIn released its LinkedIn Ads feature for small business owners wishing to advertise to other professionals. LinkedIn is a great place for lawyers and law firm marketers to offer their services to high-value clients. There are some tricks and ways to get the best value out of your LinkedIn advertisements.

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Authorship on Bing

Posted on May 17, 2013
One of the big ideas being discussed and implemented in the world of search engines is the notion of authorship. Specifically, how can authors be rewarded for their experience and knowledge through the search algorithms? [...]

Developing Your Content Marketing Strategy

Posted on May 16, 2013
A content marketing campaign can be a catalyst for growing your firm and building a solid reputation. Before jumping in head first, it's smart to develop the right strategy and plan it out step by step. [...]

Three Best Practices for Blog Posts in 2013

Posted on May 15, 2013
Lawyers, are you looking for tips to get your blog noticed in 2013? Look no further; these best practices will draw visitors and get them to stay, bookmark your page and hopefully come to your firm for legal representation. [...]

Resourcing Social Media Marketing

Posted on May 13, 2013
Due to the time-consuming and somewhat arduous nature of social media marketing, many law firms opt to outsource much of their social media work. However, this can have its flaws because a firm's unique personality can be lost. [...]

Get Back in the Long-Tail Keywords Game!

Posted on May 10, 2013
A few years ago, using long-tail keywords for search rankings and PPC campaigns was quite popular. Although this practice has waned somewhat, it's beginning to see a resurgence and can be highly effective for law firms. [...]

Bing Updates Webmaster Tools

Posted on May 08, 2013
With a growing percent of the market share of Internet searches in the United States, search engine Bing is committed to improving the user experience for both searchers and webmasters. Legal professionals interested in the online marketing and the search engine optimization of their websites should be pleased to hear of Bing's newest updates to Webmaster Tools...

Observational and Experimental Studies in Modern Times

Posted on May 07, 2013
During the 20th century, statisticians and marketing researchers perfected techniques borrowed from the hard sciences in order to collect and analyze data more efficiently. Today, law firm leaders rely on this highly accurate statistical data in order to guide and refine their marketing campaigns...

Facebook?s New Replies Feature

Posted on May 06, 2013
Facebook has finally responded to requests to improve its comments feature by implementing Replies functionality. This means that users will be able to have conversations with one another more easily. [...]

Defining Quality Content

Posted on May 03, 2013
Once you've implemented all the design, coding and other SEO elements to optimize your firm's site for online marketing, the hardest job is to continue producing content. Not just any content will do ? you need to have quality content if you want to acquire a following and achieve success on the Web...

The Power of Hashtags Across the Web

Posted on May 02, 2013
While hashtags are a relatively new phenomenon, there is no denying their power and popularity among social media users. The concept of hashtags originated organically on Twitter but has since spread to many other social media sites. [...]

External Benchmarking Your SEM Campaigns

Posted on April 30, 2013
Benchmarking consists of making a set of milestones for an advertising campaign. It is arguably the most essential part of tracking the success of your SEM campaigns, as without a set of benchmarks, you will not even be able to talk about whether you've succeeded or failed...

A Closer Look at Google+ Ripples

Posted on April 29, 2013
A fascinating feature known as Ripples has managed to fly under the radar of many Google+ users since it was released about a year and a half ago. Not too many business owners know about this social sharing tool, which allows users to track the effectiveness of particular posts using an intuitive, visual framework...

The Changing Face of Bing Ads ? and Why It?s Good News for Law Firms

Posted on April 25, 2013
Bing Ads has recently implemented some key changes that make it more like Google AdWords. Although the company used to strive to differentiate itself from AdWords, they have been working for the past year to mimic Google's platform more closely. [.....

Keyword Bulk Uploads Now Available on Google AdWords

Posted on April 24, 2013
Google AdWords has released a new feature that allows website owners to save time working with multiple keywords. Lawyers and legal marketers can now add, remove and edit many different keywords at once. [...]

Online vs. Offline Statistics

Posted on April 23, 2013
As law firm leaders guide their enterprises through the second quarter of 2013, they can begin to evaluate the initial success of marketing and outreach campaigns using statistics. During analysis, it's important to understand the difference between online and offline statistics...

LinkedIn Refines Search Tool

Posted on April 22, 2013
In the social media arena, search is the final frontier. Major search engine providers such as Google and Bing have attempted to truly integrate social media into their content discovery strategies with mixed results. [...]

Creating Columns for Your Law Firm Blog

Posted on April 19, 2013
If you're looking for a way to connect with your blog's visitors and build some buzz around your firm, creating a column is a great idea. This can be written by an individual or a team and is designed to give readers a somewhat personal point of view...

Tapping Into YouTube?s One Billion Monthly Views

Posted on April 17, 2013
YouTube is a video sharing site that started out with humble beginnings, but it has recently reached 1 billion views per month. With such a large traffic volume, YouTube is the perfect resource for reaching your firm's audience and generating new leads...

Say Goodbye to Phone Numbers in Google PPC Ads

Posted on April 16, 2013
A quiet policy amendment in Google's flagship advertising program stands to significantly change the Internet marketing efforts of legal professionals. Starting this month, Google will no longer approve paid-search AdWords ads that feature a telephone number...

Building Community & Using Find People on Plus

Posted on April 15, 2013
Google's own social network has traveled far from its fledgling status this past year. It has more than 200 million active members and 300,000 brands with accounts, and is Google+ is rapidly coming of age with an impressive array of features. [...]

Mobile vs. Desktop Browsing Behavior

Posted on April 12, 2013
According to Internet traffic data compiled by Adobe and Google, approximately 20 percent of all Internet traffic in the United States now takes place on mobile browsers. Smartphones are being used in greater numbers compared to tablets, but that trend is bound to see a reversal later this year: Tablets are expected to account for 10 percent of all Web traffic in 2014...

Your Step-by-Step Guide for Creating Infographics

Posted on April 11, 2013
Infographics begin with inspiration and research. Their ongoing popularity among Internet marketing campaigns owes a lot to people's love affair with visualizing data: We enjoy quantifying information, especially when it is visually appealing, but deep inside, we appreciate the cognitive process and research behind them...

A Statistical Shift to the Online World

Posted on April 09, 2013
For many decades, statistics were used to understand populations and events in the offline world. They've been applied to everything from understanding infant mortality rates to tracking basketball and baseball player performance. [...]

Changes in Facebook?s News Feed

Posted on April 08, 2013
Spring is upon us, and new changes are yet again in the works for Facebook, which is seeking to redesign its site to give more filtering power to users. [...]

Diversifying Your Online Marketing Efforts

Posted on April 05, 2013
The importance of diversifying your marketing strategies cannot be overstated. Think of your marketing campaign like a stock portfolio. Investing in a diverse set of companies is much more likely to keep you financially stable than putting it all in a single company...

Google Adds Search Term Filter to Google AdWords Report

Posted on April 04, 2013
AdWords has long been a favorite analytics tool for legal marketers to use to determine the best keywords for PPC advertising and organic search content. Google recently updated the search terms report provided by AdWords to enable marketers to find groups of common search terms related to their particular field...

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