Legal Marketing & PR

Web Video Resources

Posted on July 14, 2008
So, several of you asked for specific recommendations for the items that I mentioned in my post about setting up your own studio and shooting web videos to market your practice. So, I am revealing all of the specific items I am using to shoot videos to promote my own law practice...

?Social Ice Cream? and Your Law Practice

Posted on July 11, 2008
http://www.youtube.com/watch?v=MpIOClX1jPE What is social media anyway? And, how can it help you in your law practice?  This video by Common Craft explains it in plain english. Social media sites are not going away.  Lawyers will be slow to adopt. But, those that take advantage of social media early will have a definitive advantage in [...

Important New Google Search Tool

Posted on July 10, 2008
Google has just announced that they have made a major improvement to their Keyword tool. Now, when you use the Keyword Tool to search for relevant keywords for your website, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and their search network...

Video on the Web

Posted on July 09, 2008
Several lawyers have asked me about the podcasting post I made recently. They are curious about how to use audio and video on the web to attract clients. Many of the questions related to how I am making my own videos to market my law practice. I recently made a few purchases to assemble [...

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Independence Day

Posted on July 03, 2008
I hope you have a great 4th of July.  I’ll be grilling with family pool side and generally trying to relax a couple of days.  For me, the marketing and business side of the law practice is really not work.  So, I will also spend some time doing some marketing tasks, namely work to finish [...

iPhone Firmware Update Release Date

Posted on July 01, 2008
Looks like the new Firmware for the iPhone (as well as the new 3G version of the Phone) will both be released on July 11. There were some rumors that the firmware update might release early. But, Mac Rumors seems to think otherwise. Tags:Macs for Lawyers

Podcasting for Lawyers

Posted on June 30, 2008
Why should lawyers care about audio and video podcasting? Well, here are four reasons: content, distribution, traffic, and conversion. Content - It is simpler than ever to create and post audio and video content to your website. This is important because… Distribution - Once you create the content and post it to your [...

Never Compete on Price

Posted on February 19, 2008
If you’ve followed this blog any length of time, or if you subscribe to my e-zine, The Profitable Practice (you can do so in the side bar), then you know I advocate that lawyers follow a fixed fee, value pricing model.  I believe that model to be superior to an hourly billing model...

Family Law Practitioners - Make 2008 your best year ever

Posted on November 27, 2007
I am pleased to announce my new Practice Growth System.  This program is specifically for divorce and family law attorneys only.  The program contains everything you need to run an extremely profitable divorce practice.  Some of the components include: referral marketing systems, keep in touch programs done for you, integrating value pricing into your practice, [...

Lesson 6: Master the Enrollment Process

Posted on October 29, 2007
So, Jack and I were ready to discuss the “moment of truth” - that point where your prospective client is in your office for a consultation and has to decide whether they sign a contract to engage your services or not (assuming you have decided you want them as a client)...

For Growth You Need More and Less

Posted on October 24, 2007
I was thinking today about the traits or behaviors that a solo lawyer trying to transition his firm from a startup to a growth stage should focus on.  I came up with a list of certain things which I think such a lawyer should do more, and certain things they should do less...

Take Ownership

Posted on October 23, 2007
I was having a discussion with a private consulting client the other day.  He is a very competent lawyer, but his law practice is not what he would like it to be.  He had paid me for a consulting day for us to discuss some marketing and practice management strategies for his practice...

Dissatisfaction due to failure of law school to teach entrepreneurship?

Posted on October 18, 2007
Yesterday, I posted an article about the poll in the recent ABA Journal on what I found to be the surprisingly high rate of professional dissatisfaction among lawyers. I proposed that I thought one of the reasons might be the fact that law schools fail to prepare solo and small firm lawyers for the [...

Lawyers not happy being lawyers?

Posted on October 18, 2007
I was catching up on some reading today.  I came across a  survey in the October ABA Journal which indicated that only 55% of lawyers answered that they were satisfied with their career.  And, that number is actually skewed up because of the respondents that had been practicing for 10 years or more, 60% of [...

Lesson 5 - Follow Up and Educate

Posted on October 15, 2007
Jack was already getting leads. He was surprised to already be receiving e-mails from prospective clients that had found his blog on the search engines. Additionally, his referral system had already paid dividends when one of strategic alliance partners (a marriage counselor) sent him a referral...

Want a free custom Wordpress blog?

Posted on October 08, 2007
As most of you know, Grant and I are giving away a free copy of our Blawg for Profit course.  Well, we decided that wasn’t good enough.  We are also going to give away a free custom Wordpress blog. You can get details on how to enter here. Tags:blogging

Get a free copy of the Blawg for Profit course

Posted on October 05, 2007
Grant Griffiths and I are launching Blawg for Profit October 15, 2007.  To celebrate, we are hosting a Pre-Launch Party by teleconference call October 12 at 3:00 pm Eastern.  Call details will follow. And, we are giving away a free course.  Here are the details on how to enter...

Don?t send Christmas cards this year

Posted on October 02, 2007
If you don’t have a “keep in touch” system to proactively communicate on a regular basis with your clients, former clients and referral sources, you should have one.  But, that is the subject of another article.  Even those lawyers that don’t have such a system, will often send a Christmas or Holiday Card in December...

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