Legal Marketing & PR

5 Practical Tips to Make a Speech Go Viral

Posted on April 04, 2015
Lindsay Kolowich has written an excellent article on the Hubspot Blogs "The Science of a Great TED Talk" and five steps to make the speech go viral. To uncover why certain TED talks are more popular than others, the folks at Science of People, a human behavior research lab, recently conducted an intensive experiment on nonverbal communication...

Get Ready for Google Mobilegeddon Coming April 21

Posted on March 25, 2015
Since the advent of smart phones, having a mobile-friendly website was a 'nice to have.' This changes on April 21, 2015, when Google expands its use of mobile-friendliness as a ranking signal. According to a recent Google blog post: 'This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results...

John Fisher: How to Build the Law Practice of Your Dreams

Posted on February 18, 2015
By John Fisher on Law Practice Manager: This was not your usual workday lunch. One of the most successful personal injury lawyers in New York agreed to have lunch with me. We were complete strangers and I was totally up-front with him from the get-go: I told him that I was there to find out what has made him a success...

A Plan for Do-it-yourself Content Marketing

Posted on February 16, 2015
As more and more people search for lawyers online, having no law firm content marketing strategy will eventually put you at a disadvantage. Creating a website is a beginning, but unless you maintain it and add new content, it's no more effective than hanging a shingle and hoping clients will wander in off the street...

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Check out Webinar Slides: Mobile Marketing Tactics

Posted on February 12, 2015
Every consumer you would like as a client has a mobile phone.   Here are the slides from a brand new webinar that describes what lawyers must to do reach this super-connected audience and to convert them into clients. If you don't have a mobile presence for your law firm, these consumers will not find you or your law firm...

Marketing Mass Tort Cases to Hispanics

Posted on November 14, 2014
Here's a practical article from Law Practice Advisor: One of the reasons that it's so hard to interest Hispanics in joining a class action lawsuit is their cultural sense of destiny — that suffering is a natural parts of life. If a person was harmed by a drug side effect or dangerous equipment, it was their fate...

Six Magic Words That Overcome a Competitor's Low Price

Posted on November 12, 2014
Check out this forthright new blog post by Trey Ryder on Law Practice Advisor: You tell your prospect that you bill at $350 per hour. Your prospect responds by saying, "But another lawyer I interviewed charges only $175 per hour." Now, what should you say? One powerful way to respond to your prospect's comment is to get out a piece of paper and divide the sheet into two vertical columns...

Using Blog Posts to Generate Leads and New Clients

Posted on September 09, 2014
For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. 'Blogging is the best way to establish thought-leadership online and get lawyers off the treadmill of defensive and costly advertising," said Dan Jaffe, Attorney and CEO of LawLytics...

Perfect Headline is Six Words Long

Posted on August 15, 2014
 

Death of the Web Conference - New Research from Join.me

Posted on August 12, 2014
As virtual meetings become more commonplace, legacy web conferencing software is wasting an unacceptable amount of time, according to a new study from Ovum and join.me. It is based on a survey of more than 3,900 full-time professionals worldwide, regarding their collaborative behaviors and activities...

The Best Subject Line to Get Your Email Opened

Posted on August 12, 2014
Believe it or not, the best subject lines start with "Re:" "RE: Follow Up" "Re: update" "Re: Introduction" and "Re: Checking in" 

Infographic: The Magic Words that Make People Click and Buy

Posted on August 11, 2014
 

Turning Your Bio into a Magnet for Business

Posted on August 06, 2014
Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client...

New Study Shows Potential Clients Respond to Clear, Consistent and Authoritative Content

Posted on August 05, 2014
Original written content is the most important tool for social media marketing, according to new research that surveyed thousands of small businesses that seek consumer customers. Just released, the 2014 Social Media Marketing Industry Report published by Social Media Examiner, applies directly to attorney marketing...

Does Law Firm Blogging Really Bring New Clients?

Posted on August 04, 2014
Yes. It's a fact. The LawLytics law firm content team has written drafts of thousands of blog posts for law firms in most practice areas and jurisdictions. I am proud of my team at LawLytics. We can help your law firm blogging attract new clients, retain existing ones and build thought leadership...

Get a Free Content Evaluation Today

Posted on August 03, 2014
Is your personal injury website not working to get new clients? Not getting enough traffic? Not getting any engagement with visitors? Getting the wrong traffic? Visitors not turning into clients? Clobbered by Google's Panda 4.0? It's time for a complimentary Content Evaluation by Larry Bodine, Esq...

How Google Decides if You have a Quality Website

Posted on August 02, 2014
The rollout of Google's Panda 4.0 update in May promoted "quality" websites and downgraded "low quality" sites. As a result, some law firm websites saw their organic traffic and search engine rankings drop by 30% to 40%. So what is quality in Google's view? We know that bad quality is duplicate content copied from other websites, pages that just have one or two sentences, and thinly-rewritten content that no one is engaging with...

The More You Blog, The More Clients You Get

Posted on August 01, 2014
It's been established that blogging generates real clients for law firms. What's more, research proves that the more often you blog, the more clients you get. The use of social media and company blogs as marketing tools not only gets your company better brand exposure, but it also generates leads that result in real customer acquisition...

Nancy Fox's Successful Icebreaking Strategies for Networking

Posted on January 29, 2014
Nancy Fox Nancy Fox, one of the most charming and graceful people I've ever met, outlined her top icebreaking strategies for networking. "Breaking the ice is difficult because people's attention span is so much smaller nowadays, and you have only a few seconds to make a good first impression," she said one a webinar sponsored by LawMarketing...

Successful Icebreaking Strategies for Networking

Posted on January 27, 2014
Join a free webinar with Nancy Fox on Tuesday (tomorrow) January 28 by registering at http://lawmarketing.com/networking-for-lawyers-webinar. Attendees will get a copy of her fabulous "55 Great Icebreaker Questions" as well as her expert networking advice...

Plant Wolf Greenfield's Holiday Card and It Will Grow

Posted on December 04, 2011
Always the innovators, the marketers at Wolf Greenfield in Boston have sent out a novel holiday card literally wishing recipients a new year "filled with 'growing' opportunities."  They're serious. You can plant the greeting card in the ground and it will grow bee-friendly wildflowers...

Law Firm Marketing: How Blogs Generate More Leads for Lawyers

Posted on April 01, 2011
The more frequently lawyers update their blogs, the more client leads they'll get, more quickly -- according to marketer Stephen Fairley speaking this week on a Nolo.com webinar. There are only 5,800 lawyer blogs and they offer "a huge opportunity for lawyers," Fairley said...

Best Times of Day for Your Online Law Firm Marketing - Part 2

Posted on March 31, 2011
Thanks to our friends at JD Supra, we now know the best time of day to upload legal content to the online clearinghouse for attorney content. According to Adrian Lurssen, Communications Director in San Francisco: Legal content prime time is from 1-5 PM Eastern time...

Top 8 SEO Mistakes to Avoid in Law Firm Marketing

Posted on March 31, 2011
SEO (search engine optimization) is an important part of the work that goes into building a website. Just a single mistake could be detrimental to your traffic and rankings; so it's important to know the do's and don'ts of the basic SEO rules. Success doesn't come easy in the SEO world; you have to work for it...

Don't Miss this Webinar: Hot Opportunities in Labor & Employment Law

Posted on March 30, 2011
Join us tomorrow to hear Employment Law Partner Elise Vasquez, Esq. and me describe how employment lawyers can build a clientele in this thriving practice area. Employment law has been one of the hottest areas of law practice since the unemployment rate shot up as the recession began...

Best Times of Day for Your Online Marketing

Posted on March 29, 2011
I just attended a useful Hubspot webinar on "The Science of Timing."  Yes, the time of day and the day of the week when you send your tweets, emails, Facebook updates and blog posts make a difference. According to social media scientist Dan Zarrella: 1...

Law Firms Now Offering Discount Coupons via Email

Posted on March 29, 2011
I thought I'd never see the day, but lawyers are offering discount coupons with MerchantCircle, a Los Altos, California, start-up company which helps small businesses reach local customers through referrals based on on-line advertising. Many of us are familiar with Groupon, the company that emails subscribers discounts...

Get a QR Code for Your Business Card and a Custom Google "SearchMe" with Vizibility.com

Posted on March 28, 2011
Would you like to be one first page of Google for $3 a month? Would you like to impress people instantly with how tech-savvy you are? Would you like a web link that gives potential clients exactly the Google results you want them to see?  You can do all of this be creating a free Vizibility account...

I Just Got Business Cards with my QR Code

Posted on March 28, 2011
Here's a nifty law firm marketing technique: I just got 100 business cards with my custom QR code on the back from Office Max for $30. If you're going to the LMA conference, you can give the cards to your colleagues, who can read the code with their smart phones...

Law Firm Marketing and the UK Legal Services Act

Posted on March 24, 2011
The Legal Services Act (LSA) came into force in 2007 and has been dubbed as the 'Big Bang' for the legal profession. Previously a profession known for being resistant to change, the legal profession is now one in transition, according to Amanda Butters, an account manager at Byfield Consultancy in the UK...

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