Legal Marketing & PR

Zombie Marketing - How Dead Law Firm Marketing Ideas Still Walk Among Us

By Larry Bodine

They are dead yet they walk among us. Among the undead are ideas and mindless marketing rituals including rebranding, advertising, sponsorships, golf days and brochures, according to marketer Linda Julian. There are lots of better ways to spend your marketing and promotional dollars.

The dead ideas are suggested frequently when firms cast around for the next thing to do, even though they don't produce marketing or financial results.  Like elderly relatives we knew when we were children but who have gone to the great beyond, the undead marketing ideas seem familiar.

Here is just a small selection.

'We really need a rebrand.' If your firm identity and branding is presentable, professional and doesn't make you look like Luddites, what do you expect a rebrand to achieve? Lots of cost, more hidden cost, bundles of effort… and chances are your clients and external market will pay it scant attention. 

Full post as published by Larry Bodine's LawMarketing Blog on March 21, 2011 (boomark / email).