Legal Marketing & PR

Developing Your Personal Marketing Plan - for Associates

By Larry Bodine

There are 5 steps that an associate should take to be successful in business development.  These points are cover in an upcoming webinar I'm presenting this Thursday:

• Step 1: Find Your Niche
  Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms
• Step 2: Recruit Allies and Co-Market
  Marketing Case Study 2: Building a Practice Focused on Women Entrepreneurs
• Step 3: Team with Partners and Sell Work
  Marketing Case Study 3: Landing a Large New Client as a Team
• Step 4: Build Your Personal Reputation
  Marketing Case Study 4: Becoming a Local Celebrity
• Step 5: Be a Marketing Innovator
  Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation
• Step 6: Putting Your Own Plan in Place
  Exercise: Develop Your Personal Marketing Plan

Barry Schneider and I will teach associates the key elements of business development and show associates how to create your their personal marketing plan to ensure long term success. This is one of our most popular programs - don't miss it!

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same $300 registration fee. One connection per registration.

Full post as published by Larry Bodine's LawMarketing Blog on February 22, 2011 (boomark / email).