Legal Marketing & PR

How Law Firms can use QR (quick response) Codes Effectively

By Larry Bodine

Donna Erickson has a great article on how QR codes are another way to use technology to reach clients and potential clients. This is a great topic I blogged about a month ago.

Quick Response Codes, also known as QR codes, are starting to appear on the Web sites of law firms, as well as business cards of lawyers. QR codes are two dimensional bar codes that can be read by cameras on a smartphone. The codes contain information in electronic format that the firm wants to convey to a target audience. The effectiveness of the QR codes can also be tracked at any level of a marketing campaign.<

"We expect to see the number of law firms using QR codes expand dramatically during 2011 as the technology continues to evolve and savvy law firms recognize the benefits," she says.

QR codes are read by a Smartphone equipped with a compatible code reader. A few examples of how law firms may want to use QR codes today include:

• Open a URL to:
  • Web site
  • Video
  • Article
  • Alert or newsletter
  • Promote an event
  • New service area (e.g. practice areas or class action law suit) for target markets
• Open a Vcard or otherwise provide contact information (saving the user time and eliminating possible errors in rekeying)
• A message
• Dial a number

Law firms may want to print QR codes on:

• Business cards to electronically transfer the attorney's contact information and the firm's Web site URL
• Event invitations / materials / lanyards to direct the user to an electronic version of the material, or additional information
• Web sites, micro sites, blogs to open a browser directly to that page
• Printed materials, opening a browser to an online version of <
  • Attorney profile
  • Practice area description
  • Directories
  • Articles, alerts, newsletters
• Advertisements opening a browser to additional related information

For the rest of her post, please see here.

Full post as published by Larry Bodine's LawMarketing Blog on March 15, 2011 (boomark / email).