Legal Marketing & PR

Lexis Nexis Launches Client Profiles for Law Firm Marketing

Posted on February 21, 2011
It's actually called "Client Profiles" and it's one of a four-part suite of client retention tools from LexisNexis Redwood Analytics.  Law firm marketing professionals at nearly 100 law firms are using it to mine their clients' historical billings, speed up business development and identify cross-selling opportunities...

While the Young Stray, Serious Readers Still Follow Blogs

Posted on February 21, 2011
There's a misleading headline in today's New York Times: "Blogs Wane as the Young Drift to Sites Like Twitter." The real story is that middle aged people, who run businesses, law firms and consulting firms, are reading blogs more than ever. Buried deep in the article is: "While the younger generation is losing interest in blogging, people approaching middle age and older are sticking with it...

LexisNexis Launches Client Analysis for Law Firm Marketing

Posted on February 21, 2011
Client analysis is a four-part suite of client retention tools from LexisNexis Redwood Analytics.  Law firm marketing professionals at nearly 100 law firms are using it to mine their clients' historical billings, speed up business development and identify cross-selling opportunities...

slideshare Announces Zipcast -- Free Live Web Meetings

Posted on February 18, 2011
Have you ever wished you could jump into an online meeting from anywhere? Or start meetings instantly? Now you can. No need to download software or wait five minutes for a meeting to start. Open your browser and with one click you're in a Zipcast meeting...

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Coming soon: Scanner Codes on Law Firm Business Cards

Posted on February 17, 2011
You've seen the scanner codes on supermarket items, airline tickets and computer gear.  They are bar codes, which contain computer coded information. When read by a scanner or smart phone, the code will produce information like product reviews, in-store availability and price comparisons...

Why Choose Us? The Collora Law Firm Tells You

Posted on February 16, 2011
Check out the website of the Collora law firm, a very smart 23-lawyer firm in Boston. In big red letters they ask a visitor, "Why Choose Us?"  Website Content Consultant John O. Cunningham of Natick, MA, wrote virtually all of the content based on interviews with partners, associates and even staff They say:"We encourage you to click on and browse through the following links pertinent to the question: Why Choose Us? Referring Attorneys   Clients/Industries   What Others Say About Us     Attorney Training & Development   Technology & Knowledge Management   Budgets and Fees   The ACC Value Challenge   Our Service Pledge   Our Methods   Value Proposition - 10 Reasons to Choose Collora LLP   I'll bet they get chosen more for litigation, employment and healthcare advocacy than their competitors.

Law Firms Everywhere Congratulating Themselves on Latest Rankings

Posted on February 16, 2011
I see law firms breaking their arms, patting themselves on the back for getting into the latest ranking: the BTI 2011 Super Duper All-Star Excellent Attorney List of Best Lawyers. Is this effective marketing or self-aggrandizement? What do clients think when law firms congratulate themselves? Does self-praise impress anyone? Ulmer & Berne's Joseph Castrodale Recognized as National Leader in ...

Lateral Hire Attrition rate: 30% in three years, 44% after five

Posted on February 15, 2011
When I worked as the marketing director at an AmLaw 100 law firm, the marketing partner was skeptical of hiring lateral partners to add new business.  "Easy on, easy off," was his viewpoint. New research now backs him up: lateral partner hiring fails frequently as a business development technique...

Students Call From Across the Globe with Online Marketing Questions

Posted on February 15, 2011
I am enjoying getting calls from marketing students 3,000 away.  They are calling like crazy right now because their assignment is due today. I knew something was up when I got the second call from a student from Hawaii. She was one of many callers with questions about advertising on the LawMarketing Portal, a website I've operated for 15 years...

Bingham Spotted at LaGuardia Airport

Posted on February 14, 2011
I saw Bingham's airport display at LaGuardia airport. It was cool to see a law firm advertising right next to SAP, IBM and Accenture.

Turning Your Bio into a Magnet for Business

Posted on February 14, 2011
Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client. In other words, if you've done a particular activity, you need to answer the question, "So what?" If a client knows you've done something, how does that benefit them? A "feature" is what something has, like a car with four doors or a new improved formula...

Playing Piano at the Atlanta Airport - Another Great Idea

Posted on February 13, 2011
It was a treat it was to find professional musician Kathy Beers playing piano in the food court of Terminal E at the Atlanta Airport. What a great idea to put a piano for passengers to listen to on long layovers.

Playing Piano at the Atlanta Airport - Another Great MarketingIdea

Posted on February 13, 2011
It was a treat it was to find professional musician Kathy Beers playing piano in the food court of Terminal E at the Atlanta Airport. What a great idea to put a piano for passengers to listen to on long layovers. This is a terrific  marketing tactic by the people who run Hartsfield-Jackson airport...

What a great idea - A Nap Room at the Airport

Posted on February 12, 2011
Here's a sight for a marketer's weary eyes -- a nap room at the Atlanta airport.  What a great idea.

Smartphones are Outselling PCs -- Adjust your Marketing Accordingly

Posted on February 10, 2011
When I read the story below from ReadWriteWeb, I realized that clients and prospects will be viewing law firm websites and blogs on a 2-inch screen, not a 21-inch monitor: Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010, while PC manufacturers shipped 92...

Rainmaker-Focused Websites

Posted on February 09, 2011
One thing I learned at the racetrack is to bet on the fast ponies.  Law firms should do the same, doing everything they can online to support their rainmakers.  Now Great Jakes, a web-centric marketing firm in New York, has created a way to transform rainmaker bios into customized websites...

The 8 Steps to Develop Your Marketing Plan

Posted on February 08, 2011
Research shows that 60% of lawyers are willing to develop new business, but they just don't know how.  In our webinar tomorrow, Barry Schneider and I will cover the 8 Steps to Develop Your Marketing Plan: Focus on your ideal prospective clients Define your personal value proposition Market to your best existing clients Market yourself inside your own firm Co-market with high power professional allies Build your network with a purpose Ask for introductions Build your professional reputation The program is "Crafting Your Personal Marketing Plan for 2011," which will be presented tomorrow, Wednesday February 9 at 1-2:15 PM Eastern time...

Last Chance to Register: Crafting Your Personal Marketing Plan

Posted on February 05, 2011
Crafting Your Personal Marketing Plan for 2011   Register now Cost: $300 Any number can attend in the room where you connect to the site and the call...

Allen Matkins Produces Excellent Marketing Videos

Posted on February 03, 2011
Smart law firms are starting to produce high-quality, polished videos to market their firms. Check out the excellent videos produced by Adam L. Stock, Director of Marketing & Business Development at Allen Matkins Leck Gamble Mallory & Natsis in San Francisco...

Marketing Lessons: Fairfield Inn vs. United Airlines

Posted on February 02, 2011
In contrast to my experience with United, Fairfiled Inn near LaGuardia knows how to treat customers.  When I called them and told them the airline had stranded me, Fairfield Inn: Was delighted to have a customer to fill their rooms. Promptly dispatched a van to pick me up, for free...

Response to a comment: "It is not the airline's fault."

Posted on February 02, 2011
A comment on my blog states, "Airlines are not obligated to furnish accommodations on weather related issues. It is not their fault." Baloney. I know the airlines are not required to give a stranded passenger a room when a cancellation is due to the weather...

Writing Effective Lawyer Bios

Posted on February 01, 2011
From the Wisconsin Law Journal: An online bio is not a resume. It's good to personalize a lawyer bio, but not to overload it with everything one has ever done. As with any advertising, the goal is to have people get in touch, so fill your bio with information that will prompt a phone call...

United Airlines Employee Tries to Assault Passenger

Posted on February 01, 2011
It was hard to believe it when a United Airlines employee stood two inches from my face and threatened to punch me at 3:30 PM today at LaGuardia Airport. His face was bright red and he said, "you wanna go now?"  Not backing down, I expressed my concern verbally right to his face...

United: The WORST Airline in the World

Posted on February 01, 2011
United Airlines stranded me in New York in the middle of winter with no place to stay. I am 2,500 miles away from my home. I asked the airline to put me in a hotel and they refused. United canceled m y flight home yesterday, Jan.31, a fullbefore the flight...

3-Lawyer St. Louis Firm Wins $50,000 LexisNexis Ultimate Law Firm Marketing Makeover Contest

Posted on January 31, 2011
LexisNexis, a leading global provider of content-enabled workflow solutions, today announced the grand prize winner of the LexisNexis Ultimate Law Firm Marketing Makeover contest — law firm Case, Rajnoha & Boudreau, LLP from St. Louis. The contest judges, comprising online legal marketing experts from inside and outside of LexisNexis, selected the winning firm to receive a comprehensive suite of online marketing services from LexisNexis, helping establish and effectively grow its online visibility and marketing efforts...

New Product Launches at Legal Tech 2011 in New York

Posted on January 31, 2011
There are 250 vendors and suppliers at Legal Tech 2011 in New York.  Following is a list of businesses launching new products at this massive Conference:  FTI Consulting to Launch Ringtail® 8 E-Discovery Software Onit Launches Premium Product at LegalTech® New York 2011 Nordic River Launches TextFlow Redliner Software for Legal ...

Old-Fashioned Exhibit Floor Marketing at Legal Tech

Posted on January 31, 2011
It was refreshing to see that the vendors at Legal Tech are taking a highbrow approach to marketing their products at the Tech Show exhibit floor.  It's difficult to stand out among two floors of 250 booths. Shown below is a reading test that one software company posed to visitors...

Get Business Intelligence from Social Media with Manzama

Posted on January 30, 2011
The name Manzama is from Swahili, meaning "from many there is one" (E Pluribus Unum was already taken). It's online "listening platform" that searches through social media -- Twitter, Facebook, LinkedIn -- plus RSS feeds, blogs, press releases, events and online news...

Are you ready for a 4000-lawyer firm? DLA Piper has done it.

Posted on January 28, 2011
DLA Piper announced Thursday that it would form the world's largest business law firm by fully integrating the Australian firm DLA Phillips Fox, giving it more than 4,000 attorneys and making it a legal giant in the Asia-Pacific region. DLA leapfrogged over Baker & McKenzie, which has 3,775 lawyers, and displaced it as the world's largest law firm...

Quora: An Argument Against Regulation of Lawyers' Use of Social Media.

Posted on January 26, 2011
Excerpted from John Hellerman's Hellerman Baretz blog: "If you're familiar with social media, you've heard about Quora by now.  Like Yahoo! Answers, it's a collection of questions asked and answered by its users. Blogger Kevin O'Keefe of LexBlog says that Quora "will be very attractive to lawyers looking to enhance their reputations and connect with their target audience...

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