Legal Marketing & PR

Integrating Social Media Into Your Current Marketing

Posted on March 07, 2011
Are you interested in integrating your marketing to include social media channels? The first question, then, is: ?What are you doing now?? The odds are that you?re doing some things that can be leveraged into...

Specialists, Are you Charging More Yet? Why Not?

Posted on January 26, 2011
Being known for providing specialized services is powerful form of branding. And the whole point of branding is to increase profits through being able to command premium prices. CPA firms are good at developing specialities,...

Really. How Committed Are you to Caring About Your Customers?

Posted on December 08, 2010
I hate to talk about how amazing Zappos is, because everyone does it and, as David Meerman Scott wrote the other day in "The Trouble with Zappos," doing so frequently elicits eye-rolls from those of...

Why "Personal Brand" is an Oxymoron & Doesn't Jive With Today's Online Marketing

Posted on November 29, 2010
You won?t hear me talk about building your ?personal brand,? and that is because I feel strongly that brands are best suited for products and large companies. Brands are inherently IMpersonal. Conceptually, I didn?t have...

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Managing Your "Private" Life on Facebook While Developing Business

Posted on November 02, 2010
I'm witnessing an increase in the number of people creating "extra" accounts on Facebook to help them manage (separate) business and private personas. This might seem like a good way to manage privacy such as...

Cutting CLE / CPE in Tough Times. A Very Bad Idea.

Posted on October 26, 2010
I just came upon this article (hat tip to Jordan Furlong via Twitter: jordan_law21) on Law.com about economic cutbacks including "extra" professional development. CPAs are doing the same thing. There are so many things wrong...

2010 Accounting Today Growth & Profitability Summit

Posted on October 15, 2010
I'm really excited about this upcoming event, the first put on by Accounting Today (& WebCPA)! Check it out and watch Bill Carlino's short video. It's at the Wynn in Las Vegas, Nov 17-18. Many...

In Great Company on Accounting Today's Top 100 Most Influential People of 2010

Posted on September 09, 2010
How exciting to be included on this list and join so many thought leaders and true change agents who've been named over the years, such as the brilliant and provocative Ron Baker who earned his...

Do You Make it Easy for People to Call You?

Posted on September 07, 2010
When people find you online, whether via your website, blog, or social media profile, can they easily place a call to you or email you? I'm going to talk about two aspects of "ease" -...

Tom Pick Aptly Gathers Ammo for the Great Social Media ROI Debate

Posted on August 23, 2010
There's a great blog post I saw today that happens to refer to my past piece, "'What's the ROI of Social Media?' is the Wrong Question." Check out Tom Pick's great approach to the The...

Building Trust

Posted on August 03, 2010
Super quick blog post for firm owners, mangers and employees. And, well, everyone, really. Please buy and read this book. Buy it for all your partners and managers. Read it before your next retreat or...

Who Are You Talking To?

Posted on July 29, 2010
Got a great question, or set of questions, this morning on a recent post. My answer got so long, I decided it's a post of its own. Jim Caruso asked about whether he should start...

Tell-tale Signs of an Amateurish Blog

Posted on July 27, 2010
Blogs have been around for a decade so there are a lot of great blogs out there and a well-established community to learn from. Lots of newcomers are entering the blogosphere, and ya'll are welcomed...

Clearing Your Mind and Your Business-Related Indigestion

Posted on July 16, 2010
Received a forwarded article today from pal Rob Nance of AccountingWEB fame. So good, I thought I'd share it with you. It's from Amex Open Forum and it's entitled "6 Things to Think About on...

Should Your Blog "Live" on Your Firm's Domain or a Unique Blog Domain?

Posted on July 13, 2010
I gave a How-To Start Blogging session yesterday (deck & handouts in my next post) and received this question afterward: Q: Do you recommend hosting your blog on your firm website or linking from your...

Setting Up a Blog (for Professionals)

Posted on July 13, 2010
I gave a presentation yesterday (hosted by Association for Accounting Marketing, but open to all) on Blogging 101, but it wasn't about "what" a blog is or "why" to have one...it was about "how" to...

Vote Clients "Off the Island" To Make Room for New Ones

Posted on June 02, 2010
I had made a post to my AccountingWEB blog a few months ago entitled, "Why Do We Need to Market When We Can Barely Staff the Work We Have?" Admittedly, capacity isn't as big a...

Tired of Competing on Price? Be Different.

Posted on May 29, 2010
Firms have a problem and it's a marketing problem. Marketing 101 taught us that Price was one of the 4 "Ps" of Marketing. Funny that most firms don't "let" marketing stick their noses in the...

Personal Marketing Planning - Ideas

Posted on May 14, 2010
Had such an amazing time yesterday in Houston at the Assoc. for Accounting Marketing Houston Chapter's meeting where I have a talk on Personal Marketing Plans. It covered the process and mindset for creating them,...

Are You Paying Too Much for Stock Photos?

Posted on May 07, 2010
A marketer whose agency is updating their website said her agency is charging $800 per photo. She thought this was high and wondered if this is the norm. She also said other designers quoted her...

Dress Code Policy Rant

Posted on April 27, 2010
Forgive my crabbiness. I'm in the final throes of my book and short of patience but allowed myself to reply to a discussion list thread (Association for Accounting Marketing) about dress code policies. This subject...

Integrating Social Media and Radio

Posted on April 14, 2010
I'm seeing some talented CPA firm marketing folks successfully meshing social media into their individual "traditional" specialty areas: radio, PR and networking. Over three posts, I'll tell you a bit about what each marketing professional...

Buzz Marketing for Technology is not Just for Technology

Posted on April 13, 2010
I just have to say.... when you find yourself bookmarking every single post someone authors, you need to bookmark the source and tell everyone you know. Buzz Marketing for Technology is a fantastic blog by...

A Book for Professionals on Social Media

Posted on April 08, 2010
I'm (gladly) in the final weeks of completing the manuscript for "Social Media Strategies for Professionals and their Firms: The Guide to Establishing Credibility & Accelerating Relationships." This is exhausting exhilarating because of the amount...

Blog Post Fodder

Posted on March 24, 2010
Had a blast doing a webinar today for Moore Stephens North America about blogging for lead generation purposes. My presentation is on Slideshare. Blogging for Lead Generation And I promised attendees I'd follow up with...

Oscars Results Reflect Today's Marketing Climate - Content Reigns

Posted on March 09, 2010
Some interesting backstage comments followed the Oscars on ABC News/Entertainment made by Kathryn Bigelow (Best Director for Hurt Locker) on the quality of the 2010 Oscar nominees. She said, "This has been a really extraordinary...

Will Phishing Repel Brands From Twitter?

Posted on February 25, 2010
Will business use of Twitter perish? Various rounds of phishing schemes have pelted Twitter users over the last couple years. Usually this means someone you know had their account hacked and you receive a DM...

25% off Facilitation Edu from Int'l Assoc of Facilitators

Posted on February 20, 2010
Take note! If you're a member of a membership organization that "recognizes a greater need for facilitation in businesses, nonprofits, governments and other civic dialogues" you could receive 25% off of conference fees. Off the...

A Little Valentine's Day Accounting Humor & Playing on Second Life

Posted on February 10, 2010
My first foray into Second Life was to collaborate on the first ever accounting video filmed entirely in SL. It was a blast visiting CPA Island to work with the fun and talented blogging and...

"What's the ROI of Social Media?" Is the Wrong Question

Posted on February 07, 2010
Asking "What's the ROI of social media?" is akin to asking "What's the ROI of a telephone?" or "What's the ROI of a computer?" These are all tools. They all have the potential to be...

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