Jonathan's Web Marketing Blog: Legal Marketing & PR

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Legal Marketing & PR

Jonathan's Web Marketing Blog

Web marketing information for lawyers
By Jonathan Fashbaugh

Post Frequency: 0.7/day

Last Entry: November 17, 2009 at 11:16:00

New Niche Law Firm Website Design

Posted on November 17, 2009
We just launched a new Phoenix nursing home abuse website for our client, Cullan & Cullan. The website has a ton of content that focuses on all aspects of nursing home abuse, getting into detailed topics like sexual abuse.Here are some other posts that I have written about Web marketing using "mini-sites":Multiple Websites As A Search Engine Marketing StrategySpecialty Websites & Another

Freshness of Content Growing in Importance in Web Marketing

Posted on November 12, 2009
In a recent blog post by Rand Fishkin over at SEOmoz, he talked about the way that link building has changed, and that the importance of links is actually depreciating, giving way to a growing importance in the freshness of content.In Google's eyes, fresher content can mean more accurate content and newer ideas...

Things To Consider About A Website Redesign

Posted on October 05, 2009
From time to time, every website needs an overhaul, but a redesign is a delicate thing. You have to consider what the purpose is of the redesign.What are the design goals in redesigning the website? What do we want the website to do that it isn't already doing? What aspects of the search engine optimization need to remain the same or be improved?Design GoalsOf course, the most common goal is to

What Are Your Priorities?

Posted on September 11, 2009
As you probably know by now, search engine optimization centers around keywords. Keywords, when used properly in optimization, communicate your priorities to the search engines. Search engines view websites in terms of keyword density, counting the number of times various keywords occur on a page...

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Dental Web Marketing - The Key To More Cosmetic Patients

Posted on August 26, 2009
I regularly talk to dentists who run general practices, and would like to see more patients who are interested in cosmetic work. Dental Web marketing is the best, most cost effective way to attract new cosmetic patients.More and more people look for health services online rather than going through the hassle of looking through an insurance company directory, and when it comes to cosmetic work,

Content Management System Websites and Web Marketing

Posted on August 21, 2009
With more and more frequency, I am encountering websites that are constructed in content management systems (CMS). Content management systems can be really useful in some situations. In others, they can get in the way and hinder Web marketing success...

Slow and Steady Wins the Race

Posted on August 19, 2009
Well, steady is the important part when is comes to blogging. Blogging can be a huge boon to your search engine optimization campaign IF you actually blog. Our hectic schedules can make it seem like we'll never have the time to make consistent blogging a reality, but there are a few things that you can do to make it happen:Schedule it...

Making The Website A Priority

Posted on July 22, 2009
When you embark upon a Web marketing campaign, it's important to keep the website on your radar as a high priority. Occasionally one of our clients will drop off of the face of the earth. They don't respond to emails, don't return our calls, and needless to say, don't get back to us on critical issues like content or design edits...

Does Web Marketing Make Sense for Orthodontists?

Posted on July 21, 2009
Absolutely! Google's numbers prove it. Even compared to cosmetic dentistry, the number of searches for orthodontists is way up there. Part of this is undoubtedly due to problems with dental insurance coverage of braces. People are left to find an orthodontist on their own...

Web Marketing Special

Posted on July 15, 2009
If you sign up with us by the end of July, get $500 off of your design.

Starting Over With Website Design

Posted on July 13, 2009
It hurts to start over, but it's necessary some times. I've talked with people that have spent thousands of dollars developing a site, only to find out that it isn't compatible with SEO. In other cases, I've talked to clients that have invested tons of time and money only to end up with an end result that they don't like...

Facebook & Google

Posted on July 08, 2009
I read a great article about Facebook's rivalry with Google. Facebook has aspirations of being the end-all-be-all of online activity in terms of social interaction AND search by means of tying in our social circle's online knowledge base with your search results...

Darned If You Do, Darned If You Don't

Posted on June 24, 2009
I spoke with an attorney today about his Web marketing, and he was faced with a dilemma that is all too common these days: "I know I need to do something, but my money is tied up in the Yellow Pages until September." The "Yellow Pages" may be any number of things for your practice (digital x-ray machine, building a new office, etc)...

Plastic Surgery Blogging

Posted on June 12, 2009
Cynthia and I are talking about how to blog.

Holding Pattern

Posted on June 07, 2009
I'm stuck in a holding pattern above the Denver International Airport. Beautiful skies, but I want to be on land, on my way home. And actually, there's the more pressing issue that I haven't had lunch! I'm starving!

Web Marketing For Dentists in Vancouver

Posted on June 05, 2009
I'm at an LVI regional dental meeting. Dr. Kherani is lecturing about cosmetic and neuromuscular dentistry. In between his lectures, I'm speaking with the dentists about their website design and search engine optimization needs. It's a great meeting so far...

Honlulu Plastic Surgeon

Posted on June 02, 2009
I'm talking with a plastic surgeon in Hawaii about Web marketing and how to blog.

But I Just Spent All This Money!!

Posted on June 02, 2009
Unfortunately this is a lament that I hear from many doctors and lawyers about their Web marketing. There are so many unscrupulous or simply incompetent Web designers and SEO companies out there, that practices are seemingly doomed to fail at least once in their Web marketing efforts before they find a provider that can actually perform for them...

Up Close and Personal With Dental Bonding

Posted on May 29, 2009
Up until now, I've never had a personal experience with cosmetic dentistry, and last week, that changed. I was playing basketball on our mini-court out behind the office, and I took a header into the pavement. Here was the result:When I realized what happened, I kind of panicked...

SEO Coding Rap -hilarious

Posted on May 20, 2009
I found this video at:http://hubpages.com/hub/Best-Web-Design-Code-For-Search-Engine-OptimizationThis is a great article about the comparison of HTML to PHP and how they relate to search engine positioning.

Templated Websites - Buyer Beware

Posted on May 18, 2009
I just spoke with a dentist in orange county about her Web marketing. She has two websites, neither of which perform well on the search engines. Both are templated website designs. A core issue is that they are built in a database that would prevent us from optimizing the website, not to mention that she doesn't own one or both of her websites (more on website ownership here)...

Dr. Scott Greenhalgh and I are

Posted on April 29, 2009
Dr. Scott Greenhalgh and I are working on how to upload video to a blog.

Hawaii Here I Come

Posted on April 27, 2009
I'm on a plane bound for San Francisco and then on to Honolulu for the AACD convention. IQm looking forward to speaking with some dentists about their Web marketing.

Calgary Tower

Posted on April 26, 2009
from my hotel room window.

LVI Regional Dental Meeting In Calgary

Posted on April 25, 2009
I'm in Calgary, attending an LVI dental meeting. Today, Dr. Kherani is talking about neuromuscular occlusion. Yesterday, he addressed smile design for cosmetic dentistry cases. I have talked with a couple doctors about using Web marketing to get more of these patients...

Looks Delicious...

Posted on April 24, 2009
but how do i eat it?

Forget about April showers

Posted on April 17, 2009
We closed up a little early due to the snow storm. it's inconvenient, but beautiful. it will be melted by Monday or Tuesday.

Brief Las Vegas Trip

Posted on April 16, 2009
I took a little trip to Las Vegas (I'm actually at the airport on the way home) to teach a web marketing course at LVI (the Las Vegas Institute of Advanced Dental Studies). It was a great trip. I talked with a great group of dentists who have websites and are interested in improving their search engine optimization.

Posting Video From YouTube onto Your Blog

Posted on April 05, 2009
I'm talking with Shawn Powell from Howerton Eye Center about posting video to a blog. It's super easy. Just paste in the embed code from YouTube. Be sure that you paste the code into the HTML section in Blogger, not in the compose section. Otherwise the code will be visible in the post.

Hard at Work

Posted on April 04, 2009
Clint takes a breather from speaking with potential Page 1 clients.

New Cochran Firm Website

Posted on March 30, 2009
We just launched a new website for The Cochran Firm. It is a criminal defense lawyer website. Check it out!

Blogging A Burden?

Posted on March 18, 2009
I was talking with a guy named Richard today. He is an office manager at a dental practice in North Carolina. We were discussing search engine optimization and how it dovetails with blogging. He was concerned that blogging would be a hassle, writing lengthy blog entries and managing and responding to people's comments...

Another Specialty Website

Posted on March 06, 2009

Specialty Websites

Posted on March 03, 2009

Competitive Analysis

Posted on February 27, 2009

MSNBC on SEO and Social Media

Posted on February 16, 2009
Check out this blog post for excerpts and link to the article.

Georgina and I blogging

Posted on February 06, 2009
This is how you post a blog entry.

Duplicate Content - When is it an issue?

Posted on February 06, 2009
Duplicate content is a concern when it comes to medical and legal websites. Some people don't believe that duplicate content is actually an issue. At Page 1, we believe that it can be a major issue. You need only to read what Google says about duplicate content...

When It Comes to Websites, Does Size Really Matter?

Posted on February 02, 2009
Doctors and lawyers frequently email me and say that they want to build a 5-10 page website. Their thinking is that they need a home page, a bio page, a practice areas/procedures page, and maybe a before & after gallery (or in the case of Web marketing for law firms, a verdicts/settlements page if appropriate)...

The Stats That Count

Posted on February 01, 2009
You might think that tracking your Web marketing campaign's success is easy. Am I on the first page, or not? That's a valid way of tracking results, but it's a gross measurement. Understanding that success comes from showing up on a large number of 1st-page listings, which keyword phrases are you tracking? Are you on the 1st-page for all of them? If not, which ones? Whether or not you're on the

Cool Dental Twitter Search

Posted on January 20, 2009
Evidence that dental patients are online creatures: http://www.dentalwebmarketingblog.com/2009/01/dental-patients-are-online.html

Analytics in Web Marketing

Posted on January 19, 2009
Be sure to stay on top of your web marketing results. It's the only way to make sure that things are on track and that your investment in Internet marketing is paying off to its full potential. It's important to track: 1st-page listings (both positive and negative - How is your website positioned on the search engines for the various terms that you are targeting?)Website traffic (number of

Internet Usage Statistics

Posted on January 16, 2009
Here's a blog entry that Amanda Tobin, one of our account managers, wrote about Internet usage.

Sold Out

Posted on January 15, 2009
At Page 1 Solutions, we take on a limited number of Internet marketing clients in each market. We do this to safeguard our clients' results. Many times, this means that we have to turn away potential clients because we're sold out. It's tough, but it's the right thing to do...

Creating The Skeleton Of Your Website

Posted on January 13, 2009
Actually, I'm not sure if your content would be the skeleton or the flesh, because really, which is more important? In the case of your website, your content is the most important part of putting together your site. The design is a close second, but second nonetheless...

Mixing Business With Pleasure Online

Posted on January 08, 2009
If you're a diligent web marketer, you may have expanded your practice into the social media universe with a blog and perhaps even a Facebook or MySpace page. This is fantastic, but it poses a quandary, especially if you, the doctor, lawyer, or administrator, have your own social networking profile or blog...

Dental Web Marketing Client

Posted on December 12, 2008
I traveled up to Edmonton for an LVI meeting last week and was able to meet with one of our Edmonton cosmetic dentists, Dr. Alex Pavlenko. It's always a pleasure to be able to meet with our clients face to face. Dr. Pavlenko has been with us for several years now and has a fully custom site with video...

Is Your Website A Work Of Online Art?

Posted on December 04, 2008
Website design is without a doubt a creative process. The image of your website is very important. You need a quality look and feel that tells people that they've reached the right destination. A good website design imparts credibility to the practice...

Closing the Book on the Yellow Pages

Posted on December 02, 2008
I wrote this a while back and thought I would share it with you: Year after year, refractive surgeons across the country have paid their bills to the phone book companies, but recently, they've seen their return on investment continue to shrink. More and more surgeons are pulling their ads and showing the yellow page sales guys the door when they come calling, because they know that there are

Web Marketing In The Presidential Race

Posted on November 25, 2008
I wrote a blog entry in our main Page 1 Solutions blog and web marketing in the Presidential race. Check it out.

Video in Web Marketing

Posted on November 10, 2008
Now that video has become an integral part of the Internet experience, video has become an important part of any website. Be it plastic surgery, cosmetic dentistry, ophthalmology, or law - whatever type of practice that you have, there is no better way to set yourself apart from your competitors and to start building rapport with your website's visitors than to include video in your website.

Page 1 Creeps Out For Halloween 2008

Posted on November 03, 2008
I was a lame-o for Halloween (as I usually am - for Halloween I mean) and didn't dress up, but lots of Page 1 employees got into the spirit of things. Click on the picture to enlarge it.

Pay-Per-Click Advertising In Web Marketing

Posted on October 21, 2008
I talk to a lot of clients that have heard of, or are currently engaged in, pay-per-click advertising, usually on Google, and they want to know what to do with it. What role should pay-per-click (PPC) advertising play in web marketing? Most people don't click on pay-per-click ads...

Is Your Website Staying In Shape?

Posted on September 22, 2008
I just got done playing a game of basketball with a few of the guys from Page 1 out in back of our building. If you know me, you'll know that this is a hell-freezing-over kind of event. Here's a pic of me with one of the guys, Matthew from our writing department...

Internet Marketing Keywords

Posted on September 18, 2008
One of the first steps in embarking on a Internet marketing campaign is the creation of a keyword list. This is a list of the keywords and phrases that you will target for 1st-page listings on the search engines. Establishing a definitive list will help you identify your goals and give you a direction to go in with your optimization...

Your New Marketing Person

Posted on August 26, 2008
From time to time one of our clients hires a new marketing person that we're told to interface with. The client wants to expand their marketing horizons and trusts the marketing person to do what's in their best interests. Perfectly reasonable. We're happy to start working with the new contact, but more often than not, the new marketing person doesn't want to interface with us...

Be Careful Who You Work With

Posted on August 19, 2008
One of the big names in the legal community has come under scrutiny from Google. You really have to be careful about the types of programs that you engage in as part of your web marketing campaign. Remember, you don't want to trick the search engines into getting your website to show up on the search engines...

Website Video - Warning Re Ownership

Posted on August 18, 2008
Before you sign up with a company for website video - be that as part of a website design package or as a stand-alone service, be certain that you own all the rights to the video. I recently learned that a big name in our industries retains the rights to the ...

Website Marketing at IACA

Posted on August 05, 2008
We recently attended the IACA convention in Orlando. We had a lot of great discussions with cosmetic dentists who were interested in improving their website marketing. Most of them had websites, but their websites were either outdated or just weren't showing up on the search engines for one reason or another...

The Importance of Infrastructure in Web Marketing

Posted on July 23, 2008
Not all companies can do what Page 1 does. In fact, I'm not aware of any company that does all of the things that Page 1 does to get our clients to the 1st page of the search engines. The fact is, most companies can't reliably get their clients to page 1 because they don't have the infrastructure to take on such a monumental task...

Website "Hosting"

Posted on July 21, 2008
I frequently get calls from people who want to know if we design and host websites. "Hosting" can mean a couple of things. Technically, hosting just means making sure that when people go to your website, they can see it. It means keeping your website "live" on the Internet...

How to Shop for a Web Marketing Firm - Going Beyond Price

Posted on July 17, 2008
In shopping for a web marketing firm, price is important, but should not be the deciding factor. In Internet marketing, like many things in this world, you get what you pay for. If you let price be the only criteria that guides you in your decision making while shopping for a web marketing company, then you'll likely end up with a program that promises great results for pennies on the dollar...

Guaranteed Search Engine Optimization - Ask For It

Posted on July 14, 2008
One of the things that makes Page 1 different from the myriad other search engine optimization providers out there is our guarantee. People often wonder how we can offer a guarantee, and why other providers don't offer a guarantee. Our guarantee is simple...

Video Placement

Posted on July 11, 2008
Many website design firms make the mistake of sequestering video clips to a media player or "Video Website". This means that in order for people to watch your videos they have to make an extra click. Most people who are looking for a doctor or lawyer do not go to professionals' websites with the intent of watching a video, however they will usually be willing to watch at least a portion of the

Search Marketing In Multiple Markets

Posted on July 07, 2008
Occasionally I speak with potential clients who are faced with the challenge of targeting more than one metro market on the search engines. They don't like to hear this, but the best strategy in these cases is to use multiple websites. Basic search engine optimization makes multiple websites a necessity...

Website Emails

Posted on June 06, 2008
Today, while browsing for websites that might make good Page 1 clients, I noticed an unfortunate phenomenon. As I clicked through pages of Google SERPS, I found far too many websites that in one way or another, did not take advantage of email. Some of the websites made it difficult to find a way to email the practice...

Directing Traffic On Your Website

Posted on June 03, 2008
Website usability expert, Steve Krug, wrote a book called Don't Make Me Think. The book discusses the common usability mistakes that people make when building their websites. The idea is that people shouldn't have to think to figure out how to use your website...

Video for the Web - InformationWeek

Posted on June 02, 2008
This week InformationWeek published an article about video for the Web. All in all, it wasn't an article that I would recommend to any of my clients because it delved way too deep into technical details and assumed operations of a larger scale than what my average client is capable of...

Windy Las Vegas

Posted on May 22, 2008
Denver and Las Vegas are windy places today. Denver's even seen a tornado or two. Meanwhile Las Vegas natives have been ready to dawn jackets as the windy blows temperatures down to a windy 75 degrees. LVI is what brought me to Las Vegas yesterday. I've been teaching a web marketing course to their Core III and Core V students...

Google Health - A New Online Medical Record Solution

Posted on May 21, 2008
My doctor clients will be entrigued by this development in the Google universe. Google Health is a new system for sharing medical records with designated health care providers. People set up their medical records in one place, attached to a Google account, and designate who can view their records...

More Universal Search On The Way

Posted on May 21, 2008
In a webcast on Monday, Google opened up about some of the ins and outs of search including Universal Search. One of the best/worst things about Universal Search is the way in which the none-text results are filtered in with the traditional search results...

Video Usage Climbing on Google

Posted on May 20, 2008
According to recent numbers released by Hitwise, the number of people on Google (which now accounts for 68% of all search traffic on the web) who are watching video is up from last year by 46%. This means that more people are electing to watch video on the search engines...

Web Marketing In Tough Economic Times

Posted on May 15, 2008
I posted a blog entry on the Dental Web Marketing Blog. It's about what hard economic times should mean for Internet marketing spending. Check it out.

Evaluating Your Website's Design - Competitive Analysis

Posted on May 14, 2008
Every once in a while, it is important to take a hard look at your website's design to see if it is still competitive with the other websites in your area. Don't fall into the trap of becoming infatuated with your website. A website is a constant work in progress...

Websites on "the Cheap"

Posted on May 08, 2008
Occasionally, I get emails like this one: Jonathan, I am thinking of going with Company X. They do a custom website for about $4000. Can you compare and contrast your services with theirs? Whenever I hear of a website design program that is that inexpensive, I encourage the client to ask several questions to find out exactly what they are getting...

Google's Great 1st Quarter

Posted on April 18, 2008
I had to laugh at the title tag on this ABC News article about Google's stock bouncing back finally after a 35% dive since December. The tag read, "ABC News: Is Google Invincible?" Google's not invincible - just smart. It made a big push in PPC advertising outside the U...

A Guru's Tip - What We've Known At Page 1 All Along

Posted on April 17, 2008
It's common sense, really. You have to have content assets to back-up your web marketing. Without the content, visitors won't "buy". Here's an exerpt from WebProNews.com, from their recent article, Bad Content Equals Bad Sales. They're quoting usability columnist Jakob Nielson...

Google Adwords Email Scam

Posted on March 26, 2008
You should be aware of this phishing email scam going around and that others like them are quite common. Its sole purpose is to gather personal financial information from unsuspecting Google Adwords clients for credit card fraud. Here's the email: Dear Google AdWords Customer! In order to update your billing information, please sign in to your AdWords account at https://adwords...

Lawyer Education Seminar - AAJ in Santa Fe 2008

Posted on March 08, 2008
This week, I'm in Santa Fe at an education seminar for attorneys. This seminar is focused on damages. I've met with several attorneys who have had websites for several years, but haven't seen a return on their investment because their websites aren't showing up on the 1st page of the search engines...

Who is "Page 1 Solutions"?

Posted on March 08, 2008
Looking at my blog's usage statistics, the vast majority of people who arrive at my blog have typed in "Page 1 Solutions" on Google. People want to know who Page 1 Solutions is. Who are we, what do we do, what makes us different. People also type in "Page One Solutions" (our name is technically spelled with the numeral 1 instead of spelled out, but whatever), and others use "Page Solutions",