Legal Marketing & PR

Future Posts

Posted on March 25, 2010
I will be posting full time on the main Page 1 Solutions blog. Check out the great information there!

Is an Online Forum Right for Your Website?

Posted on March 05, 2010
Forums are successful on websites that center around topics that carry a community following. Where people have a common interest, a forum MAY be successful, but the tricky part is starting a forum. It has to accumulate a critical mass of community participants in order to keep it going...

Do It Yourself SEO?

Posted on February 26, 2010
I spoke with a plastic surgeon last night that has a website with decent design, and he was interested in knowing what we would do to optimize his site. I asked him some questions to find out some history on his Web marketing and what he is currently doing for search engine optimization...

Google...Toilet Paper?

Posted on January 08, 2010
This is hilarious:http://www.searchenginejournal.com/google-toilet-paper/16111/

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The Switch To Gmail

Posted on December 11, 2009
On Wednesday we made the switch from using Microsoft Outlook to using corporate GMail. Take that, Microsoft!It's already proven to be just as effective as having email hosted on our own server and logging in via Outlook. It certainly has a more robust interface and features than other webmail services...

New Website For WIDLS

Posted on December 10, 2009
We just launched a new site for our client in Washington DC, Washington Institute of Dermatologic Laser Surgery. Check it out: www.skinlaser.com. If you're in DC, you can find them here:Washington Institute of Dermatologic Laser Surgery1430 K Street, NW Suite 200Washington, D...

New Niche Law Firm Website Design

Posted on November 17, 2009
We just launched a new Phoenix nursing home abuse website for our client, Cullan & Cullan. The website has a ton of content that focuses on all aspects of nursing home abuse, getting into detailed topics like sexual abuse.Here are some other posts that I have written about Web marketing using "mini-sites":Multiple Websites As A Search Engine Marketing StrategySpecialty Websites & Another

Freshness of Content Growing in Importance in Web Marketing

Posted on November 12, 2009
In a recent blog post by Rand Fishkin over at SEOmoz, he talked about the way that link building has changed, and that the importance of links is actually depreciating, giving way to a growing importance in the freshness of content.In Google's eyes, fresher content can mean more accurate content and newer ideas...

Things To Consider About A Website Redesign

Posted on October 05, 2009
From time to time, every website needs an overhaul, but a redesign is a delicate thing. You have to consider what the purpose is of the redesign.What are the design goals in redesigning the website? What do we want the website to do that it isn't already doing? What aspects of the search engine optimization need to remain the same or be improved?Design GoalsOf course, the most common goal is to

What Are Your Priorities?

Posted on September 11, 2009
As you probably know by now, search engine optimization centers around keywords. Keywords, when used properly in optimization, communicate your priorities to the search engines. Search engines view websites in terms of keyword density, counting the number of times various keywords occur on a page...

Dental Web Marketing - The Key To More Cosmetic Patients

Posted on August 26, 2009
I regularly talk to dentists who run general practices, and would like to see more patients who are interested in cosmetic work. Dental Web marketing is the best, most cost effective way to attract new cosmetic patients.More and more people look for health services online rather than going through the hassle of looking through an insurance company directory, and when it comes to cosmetic work,

Content Management System Websites and Web Marketing

Posted on August 21, 2009
With more and more frequency, I am encountering websites that are constructed in content management systems (CMS). Content management systems can be really useful in some situations. In others, they can get in the way and hinder Web marketing success...

Slow and Steady Wins the Race

Posted on August 19, 2009
Well, steady is the important part when is comes to blogging. Blogging can be a huge boon to your search engine optimization campaign IF you actually blog. Our hectic schedules can make it seem like we'll never have the time to make consistent blogging a reality, but there are a few things that you can do to make it happen:Schedule it...

Making The Website A Priority

Posted on July 22, 2009
When you embark upon a Web marketing campaign, it's important to keep the website on your radar as a high priority. Occasionally one of our clients will drop off of the face of the earth. They don't respond to emails, don't return our calls, and needless to say, don't get back to us on critical issues like content or design edits...

Does Web Marketing Make Sense for Orthodontists?

Posted on July 21, 2009
Absolutely! Google's numbers prove it. Even compared to cosmetic dentistry, the number of searches for orthodontists is way up there. Part of this is undoubtedly due to problems with dental insurance coverage of braces. People are left to find an orthodontist on their own...

Web Marketing Special

Posted on July 15, 2009
If you sign up with us by the end of July, get $500 off of your design.

Starting Over With Website Design

Posted on July 13, 2009
It hurts to start over, but it's necessary some times. I've talked with people that have spent thousands of dollars developing a site, only to find out that it isn't compatible with SEO. In other cases, I've talked to clients that have invested tons of time and money only to end up with an end result that they don't like...

Facebook & Google

Posted on July 08, 2009
I read a great article about Facebook's rivalry with Google. Facebook has aspirations of being the end-all-be-all of online activity in terms of social interaction AND search by means of tying in our social circle's online knowledge base with your search results...

Darned If You Do, Darned If You Don't

Posted on June 24, 2009
I spoke with an attorney today about his Web marketing, and he was faced with a dilemma that is all too common these days: "I know I need to do something, but my money is tied up in the Yellow Pages until September." The "Yellow Pages" may be any number of things for your practice (digital x-ray machine, building a new office, etc)...

Plastic Surgery Blogging

Posted on June 12, 2009
Cynthia and I are talking about how to blog.

Holding Pattern

Posted on June 07, 2009
I'm stuck in a holding pattern above the Denver International Airport. Beautiful skies, but I want to be on land, on my way home. And actually, there's the more pressing issue that I haven't had lunch! I'm starving!

Web Marketing For Dentists in Vancouver

Posted on June 05, 2009
I'm at an LVI regional dental meeting. Dr. Kherani is lecturing about cosmetic and neuromuscular dentistry. In between his lectures, I'm speaking with the dentists about their website design and search engine optimization needs. It's a great meeting so far...

Honlulu Plastic Surgeon

Posted on June 02, 2009
I'm talking with a plastic surgeon in Hawaii about Web marketing and how to blog.

But I Just Spent All This Money!!

Posted on June 02, 2009
Unfortunately this is a lament that I hear from many doctors and lawyers about their Web marketing. There are so many unscrupulous or simply incompetent Web designers and SEO companies out there, that practices are seemingly doomed to fail at least once in their Web marketing efforts before they find a provider that can actually perform for them...

Up Close and Personal With Dental Bonding

Posted on May 29, 2009
Up until now, I've never had a personal experience with cosmetic dentistry, and last week, that changed. I was playing basketball on our mini-court out behind the office, and I took a header into the pavement. Here was the result:When I realized what happened, I kind of panicked...

SEO Coding Rap -hilarious

Posted on May 20, 2009
I found this video at:http://hubpages.com/hub/Best-Web-Design-Code-For-Search-Engine-OptimizationThis is a great article about the comparison of HTML to PHP and how they relate to search engine positioning.

Templated Websites - Buyer Beware

Posted on May 18, 2009
I just spoke with a dentist in orange county about her Web marketing. She has two websites, neither of which perform well on the search engines. Both are templated website designs. A core issue is that they are built in a database that would prevent us from optimizing the website, not to mention that she doesn't own one or both of her websites (more on website ownership here)...

Dr. Scott Greenhalgh and I are

Posted on April 29, 2009
Dr. Scott Greenhalgh and I are working on how to upload video to a blog.

Hawaii Here I Come

Posted on April 27, 2009
I'm on a plane bound for San Francisco and then on to Honolulu for the AACD convention. IQm looking forward to speaking with some dentists about their Web marketing.

Calgary Tower

Posted on April 26, 2009
from my hotel room window.

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