Legal Marketing & PR

Generating New Business With Social Media

By Larry Bodine

Register now to reserve your place for the March 17, 2011 webinar with Ari Kaplan "Generating New Business With Social Media"

Have you been using social media more and profiting less? On St. Patrick's day author, blogger and keynote speaker Ari Kaplan, Esq. and I will team up in a not-to-be missed program on a totally new way to use social media to generate new work and increased revenue. If you've been at a loss on how to make the most of Twitter, Facebook, LinkedIn and the dozens of online media -- you'll get clear-cut and practical answers in this program, with specific examples to back them up.

Social media is the hottest part of the Internet from a marketing and business development perspective.  Unfortunately, the approach that most law firms use for social media is failing to generate any new clients or new revenue.

The reason is that law firms are using the wrong approach. It fails to cut through the clutter and is being ignored by sources of new business.

To help law firms meet the pressure to generate new revenue, Ari Kaplan and I will team up to cover all you need to know, including:

1. Which online networks are here to stay and which will fail.
2. Why pushing out content, branding and marketing doesn't work.
3. How to pursue a totally new approach to social media that results in new clients.
4. Use the correct sources of information to affect the decision by a company to retain your law firm.
5. Know which social medium has the right kind of clients for your firm.
6. Find out what is being said in real time and in online discussions about your clients -- and you.
7. How to target a current client or a potential client for business
8. The 3 key online social networks to focus on.

Full post as published by Larry Bodine's LawMarketing Blog on March 10, 2011 (boomark / email).