Legal Marketing & PR

Google +1 for my Law Firm: How Can This Help My Website and SEO Rankings

Posted on March 31, 2011
Google just released their new +1 feature. This new feature will allow any Google Profile user to mark a search result as a positive result, a recommendation in essence. Then search users will eventually see the +1 signal next to their search results in aggregate (for both search and paid rankings)...

03/31/11 ? Hawaii Litigation ? Starn, O?Toole, Marcus & Fisher

Posted on March 31, 2011
Starn O?Toole Marcus & Fisher, a law corporation in Honolulu, Hawaii, has launched a new site. Starn, O?Toole, Marcus & Fisher is one of Hawaii?s premier litigation and business law firms, offering clients expert representation in the areas of real estate law, construction litigation and complex commercial litigation...

03/30/11 ? San Francisco Intellectual Property Firm ? Harvey Siskind LLP

Posted on March 30, 2011
Harvey Siskind LLP, a San Francisco, California intellectual property firm, has just launched a new site. Harvey Siskind LLP provides litigation and legal counseling services to clients in a broad range of businesses, including high technology, manufacturing, entertainment, publishing, advertising, multimedia, and electronic commerce...

3/30/11 ? New Jersey Divorce Lawyers ? Einhorn, Harris, Ascher, Barbarito & Frost, P.C.

Posted on March 30, 2011
Einhorn, Harris, Ascher, Barbarito & Frost, P.C., a New Jersey divorce law firm, has just launched a new site. Founded in 1961, Einhorn Harris Ascher Barbarito & Frost, PC is now celebrating 50 years of legal service to businesses, families and individuals in the Northern New Jersey community...

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Why Your Mobile Web Site Stinks: A Lesson in Usability

Posted on March 29, 2011
Anger, frustration, and bouts of hateful rage ? these are the emotions most mobile website evoke. Alright, maybe that?s a bit extreme, but the reality is that most users find mobile sites inaccessible, cumbersome and awkward to use.

Mobile Web Design for Lawyers ? 4 Basics Your Mobile Site Should Have

Posted on March 24, 2011
The number of mobile internet users is rapidly catching up to the amount of desktop internet users. In fact, studies show that mobile users will be the majority of internet users in just a few years. Read More...

03/23/11 ? Settlement Asset Management Sister Sites ? Structured Fees and Enhanced Structured Income

Posted on March 23, 2011
Settlement Asset Management, an Orlando, Florida company, has just launched two sister sites: Structured Fees and Enhanced Structure Income. Settlement Asset Management (?SAM?) specializes in tax deferral strategies for lawyers.  Their experienced team can provide advice and options for achieving the most tax advantaged outcome for contingent legal fees...

Mobile Website Build Case Study: Designed for Simplicity, Speed

Posted on March 22, 2011
The most recent mobile site I created at PaperStreet was the handheld version of ?Decide To Drive,? a website that aims to increase awareness of distracted driving dangers. The main site was built through Wordpress and came out great, with visitors being able to submit their observations of people behind the wheel.

03/18/11 ? Sports Training and SAT Preparation ? 4th and 1 Football Camp

Posted on March 18, 2011
4th and 1, a Football and SAT preparation camp in Texas and Michigan, has just launched a new site. 4th and 1 is a free football camp for high school students from underrepresented groups held in Mt. Pleasant, Texas and East Lansing, Michigan. It is the only football camp in North America to balance sports training [...

03/17/11 ? Baltimore, Maryland Family Law Attorney ? Law Offices of Amar Weisman LLC,

Posted on March 17, 2011
The Law Offices of Amar Weisman LLC, a Baltimore, Maryland family law practice, has just launched a new site. The Law Offices of Amar S. Weisman is a law firm that is personal and convenient, both high quality and affordable. Located in Towson, Maryland, adjacent to the district court and three blocks away from the Maryland circuit [...

How Google?s Content Spam Block Can Affect Your Law Firm Web Site ? and What To Do About It

Posted on March 16, 2011
Even if you haven?t been affected by the new algorithm, this is a good opportunity to re-evaluate your content. Google has promised even more change to come, so if your copy isn?t particularly original or useful, it?s time to play catch-up.

Mobile Site? Mobile App? If you are Law Firm, Choose the Mobile Site

Posted on March 14, 2011
Mobile sites allow users on smart phones to have a better experience and access information quicker. But Do Lawyers Really Need a Mobile App? Read More...

03/10/11 ? New Jersey Tax Attorneys ? Thorn Law Group

Posted on March 10, 2011
The Thorn Law Group, a New Jersey tax law firm, has just launched a new website. The Thorn Law Group brings together experienced tax attorneys dedicated to serving clients in New York, New Jersey, Connecticut and Pennsylvania with their civil and criminal tax matters...

03/09/11 ? California Risk Law Firm ? Spile, Siegal, Leff & Goor, LLP

Posted on March 09, 2011
Spile, Siegal, Leff & Goor, LLP, a Los Angeles County law firm, has just launched a website. Spile, Siegal, Leff & Goor, LLP is an AV rated law firm serving the risk industry, individuals and various business entities throughout California.  The firm has its principal office in Los Angeles County, with a satellite office in [...

How To Rid Outlook of Evil Blue Underlined Links in your Email Campaigns

Posted on March 09, 2011
While designing an HTML email template here at PaperStreet, I came across an annoying little issue dealing specifically with the way my links were showing.

WordPress Quickstart Tutorial for New Editors

Posted on March 07, 2011
If you?re new to Wordpress, do not fret; the admin interface is intuitive and easy to learn. Read more...

03/04/11 ? Tabs3 and Practice Master Experts ? Resource Advisors

Posted on March 04, 2011
Resource Advisors, the Tabs3 and Practice Master Experts, have just launched a new website. Since its inception in 1979, Software Technology, Inc., the maker of Tabs3 and PracticeMaster, has been developing, marketing, selling and supporting computer software for the legal industry...

03/04/11 ? Don?t text and drive ? Decide to Drive

Posted on March 04, 2011
Decide to Drive, a campaign to stop distracted driving, has a new website. The American Academy of Orthopaedic Surgeons (AAOS), in partnership with the Orthopaedic Trauma Association (OTA) and the Alliance of Automobile Manufacturers, presents ?Decide to Drive,? a national public service campaign consisting of television, radio, and print public service messages, plus the new [...

Improve Your Website Rankings: Follow Google Places Guidelines & Have your Campaign 100% Complete

Posted on March 03, 2011
Ranking highly in just ?organic? search engine results is extremely important. But the new kid on the block (pun intended) is getting your Local listing placed. Read More...

Hit that Wall? 4 Blog Post Ideas to Help You Brainstorm

Posted on February 28, 2011
Every blogger hits the wall at some point. You need to post, but don?t have time or have run out of ideas. I have come up with a quick list of ways to create those posts.

Stop Using Purchased Email Lists!

Posted on February 25, 2011
Purchased lists are not permission lists. I have seen campaigns fail to send because a client has purchased their list. We spend time drafting great copy; putting together a great design, testing, more testing, and then the email cannot be sent because the list is purchased...

Do the Florida Bar Rules Allow for Logos?

Posted on February 24, 2011
In the related discussion of logos and why law firms do not have them, up came the issue of whether Florida law firms could have logos. Good question. Read More.

Dumb Question: Why Do Most Law Firms Not Have Logos?

Posted on February 23, 2011
Logos do not have to be time consuming if you have a talented designer. They should be part of your overall branding. It sets the tone for everything the firm does with marketing. Read More.

How to Increase Website ?Likes? on Facebook, Boost Your Firm?s Social Media Visibility

Posted on February 22, 2011
With Facebook topping Google as the ?most visited site of the year? for 2010, it?s impossible to ignore the importance of social media in your business? online marketing campaign.

02/22/11 ? Georgia Criminal Defense Law Firm ? The Ford Law Firm

Posted on February 22, 2011
The Ford Law Firm, an Atlanta metropolitan area defense law firm, has just launched a new web site. The Ford Law Firm is a boutique criminal defense law firm serving the metropolitan Atlanta area, clientele throughout the State of Georgia, as well as nationally...

Designing for SEO: SEO + Great Design = A Website Built for Success.

Posted on February 16, 2011
Many believe you can have SEO or a great design, that they are mutually exclusive. But the truth is your glass will be half empty without both.

02/15/11 ? PaperStreet Launches Essential Websites

Posted on February 15, 2011
Essentials is an all-inclusive website, hosting & publishing system. PaperStreet’s goal is to create an easy-to-use and compelling web site that depicts your company?s image. Our web site proposal includes everything you need to start getting results from your web site: design, build, training, content management, web hosting, and more...

How to Reduce Load Times: Increasing the Speed of Your Website

Posted on February 14, 2011
In today?s world of instant gratification, a web site?s speed can be a very important quality that affects your clients and your conversion rates. Read how to optimize your site for speed.

02/11/11 ? Get Listed in the Multiple Listing Service ? FlatFee

Posted on February 11, 2011
FlatFee, a multiple listing service company, has just launched a new website. Today?s real estate market is a buyer’s market. That simply means that there are more properties for sale than buyers to buy them. Plus, every neighborhood has bank owned properties and bank short sales that further add to the total volume of homes [...

06/11/10 ? Fort Lauderdale Injury Attorneys ? Farmer, Jaffe, Weissing, Edwards, Fistos & Lehrman, P.L.

Posted on June 11, 2010
Farmer, Jaffe, Weissing, Edwards, Fistos &Lehrman, P.L., a Fort Lauderdale, Florida injury firm, has just launched a new site. Foremost,  the firm is comprised of aggressive litigators and trial attorneys who have a national reputation for thoroughness and success for their clients...

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