Legal Marketing & PR

New Virginia Medical Malpractice Information Blog Launched

Posted on November 12, 2009
Virginia attorney Ben Glass announces the launch of a new medical malpractice blog designed to bring news to Virginia's consumers. In addition to general information about medical malpractice this blog will bring updated information from the Virginia Board of medicine regarding physician suspensions and revocations of licenses...

The E-Myth Attorney, Michael Gerber and Robert Armstrong

Posted on November 10, 2009
We've just heard that entrepreneur expert Michael Gerber has teamed up with estate planning guru Robert Armstrong to pen The E-Myth Attorney. The book is due out next year. More information about Michael Gerber's latest book is here. We'll keep you posted with new developments...

New Virginia Accident Attorney Blog Launched

Posted on November 02, 2009
Fairfax Virginia personal injury attorney Ben Glass announces the launch of his latest blog project, "Before You Talk to the Adjuster." This blog will be a source of information for Virginia residents after they have had an accident but before they talk to the adjuster or hire an attorney...

Connecticut to Total Bankruptcy Participants: "Felony"

Posted on November 02, 2009
We will be digesting this complaint as soon as we can. You can read the complaint filed by the Connecticut lawyer ethics grievance committee regarding Total Bankruptcy here. This will undoubtedly embolden other states, such as Virginia, who have been more or less sitting on the sideline...

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For those of you who have asked about the Ben Glass Marketing Coaching Program

Posted on October 27, 2009
We recently updated the information at the Great Legal Marketing website to assist those who are looking for the Ben Glass monthly coaching program for solo and small firm attorneys. As we have noted in the past this program is not for everyone and membership is by application only...

Is Coming to One of Ben Glass's Legal Marketing and Practice Building Conferences Right For You?

Posted on October 17, 2009
We've sold out our last four conferences and moved to a bigger hotel, but that does not mean that this is the right place for you. People who come to one of Ben Glass's marketing and practice building conferences generally fall in to one of two types of lawyers: The first is someone who, upon discovering Ben Glass and what he does, usually by extensive use of Google and the search functions of YouTube, say to themselves "I've found it! The place that I always hoped existed and knew I would find one day...

Great Legal Marketing JumpStart 2010 Registration Now Open

Posted on October 08, 2009
Ben Glass, America's Premier Expert on Attorney Marketing for Small Law firms, announces the official "open" registration for the January 2010 Great Legal Marketing JumpStart conference is now open. Private registration which was open to past attendees and current coaching and mastermind members, has filled 50% of the seats and Glass expects this even to sell out again...

AVVO Admits It Does Not Verify Client "Reviews, " even if defamatory

Posted on September 21, 2009
AVVO is an "attorney rating" service. It is supposed to permit consumers to "rate" lawyers aka "Angie's List" Problem is, it allows comments that are totally anonymous. Attorneys (assuming they can even figure out who the poster is) are prevented from commenting about defamatory posts due to the attorney client privilege...

And Dell Computer Services will Blame the Recession

Posted on July 28, 2009
First, I have used Dell computer products for years and have been a raving fan. But, like many other businesses it struggles in these economic times. But is it all because of the recession? No..the recession is an easy "blame game" for those companies whose weaknesses are being exposed by, among other things, non-existent customer service...

Great Legal Marketing Comes to Hollywood

Posted on July 15, 2009
America's premier expert in lawyer marketing is coming to Hollywood, California on August 30, 2009 for a very special appearance. Ben Glass, founder of Great Legal Marketing, announces a 4 hour "mini" Great Legal Marketing conference to be held Sunday, August 30, in Hollywood...

Legal Marketing Seminar SOLD OUT (again!)

Posted on June 19, 2009
America's premier legal marketing and practice building conference for solo and small firm attorneys is again sold out. More than 160 attorneys and their staff will be attending the Great Legal Marketing Super Conference in Ashburn, Virginia on June 26 and 27, 2009...

Third Party Website Advertising, Total Bankruptcy

Posted on June 18, 2009
Alexandria Virginia attorney Ben DiMuro has drafted a really well stated comment that opposes Virginia's proposed new legal ethics opinion. The Virginia legal ethics committee, as DiMuro points out, makes this leap that because a lawyer advertising website program limits the number of members or is even area exclusive, this must be a prohibited "referral" to a lawyer...

Is Virginia Going After Legal Fish, Legal Match and Others?

Posted on June 15, 2009
The Virginia State Bar has proposed a new legal ethics opinion that may affect many popular attorney information websites. Problem is, like most bars, its overkill for a non-problem. The worst part is that its not based on reason. You can read Ben Glass's comments on the proposed LEO regarding "Third Party Websites" here.

The Most Important Marketing Tool You Own Is...

Posted on June 15, 2009
Ben interviews the phone success doctor, Chris Mullins.

Free Marketing Teleseminar: What WINNERS Are Doing!

Posted on May 27, 2009
Just what are the winners (those who's law firms are prospering even in THIS economy) doing? They are dominating the Internet. They aren't afraid of controversy They are ruthlessly managing their time. One of the best parts of my job is that I get to hang out with winners...

Good Lawyer Marketing Should Be Complex

Posted on May 25, 2009
Lawyers sometimes visit me at my office to pick my brain about marketing. Typically, I'll bring them in and show them all of the things I do to get a client. I'll take out a blank sheet of paper and draw the flow chart of all the things that occur to get a client to raise their hand and say "I'm interested" and then all of the things that happen to them once they do...

Wall Street Journal--BigLaw Learning Marketing

Posted on May 20, 2009
Hope you saw the article in the Wall Street Journal yesterday (page B5). It should be reassuring to everyone in a small law firm that the folks in the giant law firms are learning cool things about marketing their law practices like 1. having coffee with a client and (hold on to your hat) 2...

Indiana Supreme Court and a Strange Decision About Advertising Ethics

Posted on May 16, 2009
What if a state bar requires you to submit your marketing materials before using them? What if you do but no one actually reads them? What if you then have to go through a hearing and ultimately a Supreme Court decision because you used the term "legal advertisement" instead of "advertising material...

America's No. 1 Legal Marketing Conference For Small Firms

Posted on May 16, 2009
We've just uploaded a brand new video about the upcoming Legal Marketing Super Conference. This is the place to be for solo and small firms who want to run a law practice that makes them heroes to their families and icons in their community. See this newest video from Ben Glass's Great Legal Marketing SuperConference here.

New Attorney Web Marketing Report Available

Posted on May 15, 2009
Frustrated because you are not on the first page of Google? You know that very few consumers go past the first page if they find what they want there! Maybe you are on the first page but still getting no cases. Great Legal Marketing members don't have this problem and this Free Report on Attorney Web Marketing explains why most lawyer websites will forever languish, remaining a profit center only for they company that sold it to you...

Richmond, Virginia Personal Injury Book Launched

Posted on May 15, 2009
Richmond Virginia car accident victims now have the opportunity to get the very best consumer guide to auto accident cases in Virginia through Richmond attorney Bob Battle. If you have been injured in an accident, you probably have questions: Should you sign the forms? Should you talk to the adjuster? How do you find a board certified attorney...

An Interview with America's Premier Expert on Attorney Marketing

Posted on May 13, 2009
Here's an interview that Glazer-Kennedy Diamond member Frazier O'Leary did of Ben Glass right after the recent Glazer-Kennedy Super Conference in Chicago.

Still Thinking About This Legal Marketing Conference?

Posted on May 13, 2009
"My practice will never be the same. Your program sets it out step by step and helps to focus the marketing without all the blunders and the waste. I am so glad I found you." - Lisa Douglas, Cabot, "I was very wary and skeptical of how this could help us with marketing our law firm...

Evan Farr--Attorney Only Asset Protection Teleseminar

Posted on May 10, 2009
? Why nursing homes are far and away the single most likely creditor, and one of the most expensive creditors, that the average American is likely to face in his or her lifetime, and why most asset protection "gurus," by ignoring this fact, are completely out of touch with 99...

Rachel Kugel Lawyer Marketing Teleseminar

Posted on May 04, 2009
Attorney Rachel Kugel has announced that she will be hosting a lawyer maketing teleseminar On this 60 minute call you'll discover: * the 4 practice killers that could be lurking in your business right now. * how I went from just out of law school to thriving law practice in just a few months...

Fairfax Woman Magazine--Free Books for Readers

Posted on May 04, 2009
Readers of Fairfax Woman Magazine now have an opportunity to order a set of free consumer books from Virginia attorney Ben Glass. Glas offers The Truth About Lawyer Advertising and Five Deadly Sins that Can Wreck Your Virginia Accident Case through his marketing relationship with Fairfax Woman.

2009 Great Legal Marketing Super Conference is Now Open for Registration

Posted on April 23, 2009
In 2003, I started coming up with a game plan on how I was going to create my ideal law firm. I started by throwing out the usual way lawyers think about marketing... ? Thinking that a "marketing plan" begins with deciding what percentage of revenue is going to be devoted to marketing (by its very definition, you limit your income this way!!)...

Accident Information package for Richmond Virginia car crash victims

Posted on April 21, 2009
Richmond, Virginia car accident victims often have questions about how to respond to an insurance adjuster, how to hire a lawyer, and "what do I do with all of the forms they are sending me?" Richmond attorney Bob Battle is now offering, in a joint venture with Fairfax, Virginia personal injury attorney Ben Glass, a complete accident information package designed to answer the many questions that accident victims may have...

April 2009 BenGlassLaw newsletter

Posted on April 19, 2009
Every law firm should be publishing and mailing to their raving fan base a monthly newsletter. Here is the BenGlassLaw April 2009 firm newsletter

Richmond Virginia DUI Attorney Bob Battle, a Lesson

Posted on April 06, 2009
Those lawyers who think that Great Legal Marketing type marketing "won't work in my business" ought to look at the massive success that mastermind member Bob Battle has achieved recently. First, he got a major win with a DUI machine in Fairfax, VA and then took that argument to Goochland, Virginia...

Give Yourself Permission to Market to the Right Target

Posted on April 03, 2009
I talk to a lot of lawyers each week who have questions about their marketing. For too many, they are marketing to the wrong person. They believe, wrongly, that they have to accept crappy cases just because (just because they need to keep the lights on...

How do you judge a web developer? Its not the ones cold-calling you

Posted on March 30, 2009
Cybertechnologies (WebOpts) were are it again last week. This time they were cold calling lawyers (what business needs to cold call these days?) and telling them "you are not being found on Google for your search terms. Unfortunately for them they called Great Legal Marketing Mastermind member (and long time Foster Web Marketing Client) Bob Battle...

TubeViews.net YouTube Scam??

Posted on March 27, 2009
Attorney Gerry Oginski has a very interesting post regarding a cold solicitation he fielded and then some follow up research with a company that claimed to be able to get you thousands and thousands of youtube views (and great comments!!!) for a fee. Folks...

Get a Call from a Company Called Cyber Technologies

Posted on March 05, 2009

Glazer-Kennedy Insider's Circle Virginia Blog

Posted on March 01, 2009

Arlington Bar Association: Wrong Position on Advertising Certification

Posted on February 06, 2009
Virgina has a wierd ethics rule regarding the advertising that you are a board certified specialist. Essentially, you can advertise that you are, say, certified by the National Board of Trial Advocacy. Then you have to add the silliest, dumb disclaimer that says something like "but Virginia has no method in place for approving certification agencies...

Legal Marketing Conference Agenda for January 2009

Posted on January 12, 2009
Here is the agenda for the Great Legal Marketing Conference at the end of the month. If you have not registered, there are a few seats left. Call Mairim at Ben Glass's office at 703-591-9829 Great Legal Marketing Jumpstart 2009 Agenda Friday January 30th, 2009 7:00AM - Registration Opens & Exhibit Set-up Breakfast Provided by Embassy Suites in the Restaurant (Hotel Guests Only) 8:15AM - 8:45AM Is 2009 Going To Be Your Breakout Year? - Rem Jackson 8:45AM - 9:55AM What Business Are You Really In? Ben Glass 9:55AM - 10:25AM Meet With Your Partners in Success - The GLM Exhibiting Companies...

Are You one of the 99% of Lawyers Predicting Monstrous Effects from the Recession?

Posted on December 18, 2008
The ABA has the results of their survey of the lawyer profession and the recession. Entirely predictable and this will get wide play in the press. I'm not surprised that only 1% have chosen to "not participate" in the recession. Here's my question for those who voted "victim:" What have you done in the last 24 hours to improve yourself or to drive more law clients to you...

Dan Kennedy: "Stop the Holiday Talk About the Recession"

Posted on December 14, 2008
Dan Kennedy, world famous marketing and business building guru and the co-author, with me, of the Ultimate Success Secret, has a few tips for squelching the "downer, woe is me" recession talk at this year's holiday parties. In the latest edition of his "No...

Free CD: Interview with Attorney Yellow Page Expert

Posted on December 11, 2008
Several months ago I interviewed a highly respected yellow page expert... a real insider. I just ran across a large supply of these CD's that were originally mailed to my Great Legal Marketing mastermind group. While supplies last I am happy to mail you the audio CD...

Time Management for Lawyers

Posted on December 09, 2008
Just how do highly successful attorneys get it all done? They are the ones with the most client and referrals and they seem to take it all in stride. I had a discussion with several of my mastermind members and you can listen in on that discussion here...

Free Teleseminar: "How Do You Get it All Done?"

Posted on December 08, 2008
Lawyers who are running great businesses get a lot of things done. Those of us who are running multiple businesses work very hard to prioritize goals, keep out distractions and surround ourselves with really successful people. Rem Jackson and several of the Great Legal Marketing Mastermind members will be discussing this topic on a free teleseminar at 3:00 p...

Why Google Loves Lawyers

Posted on October 20, 2008
There's one thing that lawyers and politicians have in common. They are both some of the dumbest spenders on marketing ever. (Proof--election time here--why place 40 signs per square foot on a highway median?) Website attorney marketing guru Tom Foster has an interesting article here about what lawyers are spending on pay per click...

Free Legal Marketing Teleseminar Series Announced

Posted on September 24, 2008
Here's the lineup for this Fall's Free Legal Marketing Teleseminare Series that I am doing. For full information and dial in info, go here. October 14 -- 3:00 Eastern Why Some Lawyers Are Quadrupling Income While Others Continue to Struggle. Economic times may be tough but all you really need to know is that in every consumer specialty niche that I work with, there are lawyers who are supercharging their lives...

DUI Marketing Teleseminar Thursday, September 11

Posted on September 07, 2008
One of my mastermind members, Richmond, Virginia attorney Bob Battle, is a DUI defense attorney who has quadrupled his income using my marketing techniques. (Yes, I've seen all of his numbers and he's shared with my mastermind group exactly what he is doing...

January 2009 Jump Start Marketing Conference Set

Posted on August 28, 2008
Ben Glass and Great Legal Marketing announce that registration the January 2009 Marketing JumpStart conference is now open. Full details are available at www.GLMJumpStart2009.com Here's what lawyers had to say about our last conference:

If You Still Use Findlaw, Better Read This

Posted on August 19, 2008
Internet marketing it hard...its soooo crowded....everyone trying to get that highly valued spot on page one of Google. As Tom Foster of FosterWebMarketing teaches at our conferences, "I don't know any one way of boosting Google rankings but I know a hundred, and we use them all...

American Association for Justice Rejected This Ad...

Posted on August 13, 2008
As many of our readers know, we have been advertising Great Legal Marketing for several months, using full page color ads in TRIAL magazine, the journal of the American Association for Justice. Recently we changed the ad to emphasize results that real trial lawyers using our techniques have been able to achieve...

Handling Criticism: Shop To Earn

Posted on July 17, 2008
What's the best way to handle criticism of your service/product? Interesting controversy going on in the blogging world and its not clear where this will all end, but something for all to think about. A blogger at Everyday Finance wrote a review about something called Shop To Earn...

Great Legal Marketing Super Conference DVD/CD set available

Posted on July 09, 2008
Just wanted to let everyone know that we are just about finished production of the DVD/CD set of the 2008 Super Conference. We've got pre-orders for 75 of them and we are only printing 100. The event was a sell out with 115 lawyers from across the United States and Canada...

What I Would Do if I Practiced in Texas

Posted on May 22, 2008
The Texas State Bar is now attempting to profit from lawyers use of Facebook, Linkedin, YouTube and the like. It's trying to extract $75.00 each time a lawyer posts a video on one of these sites, contending that videos that "solicit" legal services are each an ad, subject to Texas' ridiculous and probably unconstitutional requirement that lawyers have their advertising "pre-approved...

Here's the Situation With Our Legal Marketing Super Conference

Posted on May 07, 2008
Here's the situation, and one, frankly that we had not anticipated. In the past we have sold seats right up to the morning of the conference. As you can imagine, however, the number of people who have heard about Great Legal Marketing, joined our mastermind and coaching groups, etc has grown exponentially...

One Good Reason to Attend The Lawyer Marketing Super Conference

Posted on April 23, 2008
People say to me: "Ben, Give Me One Good Reason To Attend Your Lawyer Marketing Super Conference on June 20-21 in Fairfax, Virginia..." Here's one: Ben, no one spent more money to attend your Great Legal Marketing Super Conference last year than Chris and I did...

Marketing Teleseminar Replay Available

Posted on April 16, 2008
If you've ever felt victimized by a marketing vulture (yellow page rep, internet lawyer directory rep, etc) then you just might want to listen to/download this interview that I did with two of my Great Legal Marketing Mastermind members, Mischelle Davis and Bob Battle...

Join Us for an Unusual Marketing Your Law Office Teleseminar Wednesday April 14, 2008

Posted on April 15, 2008
Free Legal Marketing Teleseminar Wednesday April 14, 2008 People want to hear more about the Great Legal Marketing Super Conference (Reston, Virginia in June). So we have rounded up two "winners" who have attended our conferences in the past and have dramatically changed their practices and their lives...

Lawyer Marketing Conference Highlight Videos

Posted on April 10, 2008
As of today we've filled a quarter of the seats we have available to the Super Conference just based on our own 'internal' marketing. We've now posted some videos to YouTube that will show you a little bit of what goes on at our conferences. Ben Glass Lawyer Marketing Super Conference Highlight Video Ben Glass Marketing for Personal Injury Attorneys Video For more information about this year's conference visit www...

Warning: Blogging Doesn't Work

Posted on March 26, 2008
I occasionally hear from folks that their blogging or websites "don't work" to get cases. I hear far more from folks who are enjoying enormous success that comes directly from a marketing plan that includes blogging and a terrific website. (Amazingly, some folks with terrific websites have no "back end...

Legal Marketing Super Conference 2008 Is Now Set

Posted on March 21, 2008
The Great Legal Marketing Super Conference 2008 is now set for June 20-21, in Reston, Virginia. This years event will feature Great Legal Marketing members who have revolutionized their lives... and they'll tell you exactly how they did it. If you would like information about the legal marketing event of the year, go to GLMSuperConference2008...

How a Professional Services Business Can Prioritize Marketing Resources

Posted on March 20, 2008
Lots of people teach how to market a business and what tools to use, but rarely do you see advice on how you should allocate your resources of time and money. In other words: where do I spend my first dollar and my first hour? Here are some tips:

Big Mention from Attorney Marketing Center

Posted on March 04, 2008
David Ward, at Attorney Marketing Center, gets the BenGlassLaw mailed (not emailed) newsletter. He had some very nice things to say about it in his blog. What's really cool is that this is what we are teaching lawyers around the country... and they aren't all personal injury attorneys...

30 Day Suspension for Misrepresentation as to Expertise

Posted on February 12, 2008
Thanks to Jonathan Stein for alerting me to this interesting ethics case from California. An attorney bought a marketing program from U.S. Tax Marketing Corp. . The marketing program teaches lawyers how to defend people from IRS proceedings, etc. (I've actually reviewed this entire program and it is good...

Tell the Connecticut Bar to Stuff It

Posted on February 01, 2008
My good friend Lisa Solomon (QuestionofLaw.net) gave me a heads up on what I believe is a clear infringement of the First Amendment by the Connecticut Bar "web site audit committee." (Lisa helps me a ton by keeping a lookout for interesting lawyer advertising rulings and opinions!) It seems that the Connecticut bar routinely does website "audits" to check compliance...

Beware When Someone Says You Charge Too Much

Posted on January 14, 2008
I always get a chill down my spine when someone looks at someone else's business and complains that the charges are "too high." My friend, Ed Poll, at LawBiz laments that some neutrals are commanding $12,000 a day to hear cases. I say, more power to them...

Are You Ready for 2008? Really Ready?

Posted on December 12, 2007
What is 2008 and beyond going to look like for your practice? If it looks exactly like 2007 is that good enough for you? If you are really done with: Never having enough time to do the things you have to do much less the things you WANT to do Spending way too much money on the usual marketing choices: yellow pages, newspaper, billboards, radio, TV, etc...

Free Goal Setting Teleconference For Lawyers on December 19,

Posted on December 11, 2007
Have you thought about your 2008 or are you so busy working "in" your business that you haven't even begun to think about 2008? If 2008 is setting up to look exactly like the results you achieved in 2007 is that good enough for you? Top Practices' Rem Jackson and Great Legal Marketing's Ben Glass will be co-hosting a wide ranging and totatlly free teleconference on Wednesday, December 19, at 3:00 p...

Is Anyone Surprised That Yellow Page Sales Down?

Posted on November 06, 2007
The Cary, NC based Yellow Page publisher R.H. Donnelley recently announced that its sales were down, dropping its share price. This should be good news for anyone who still advertises in the Yellow Pages (all media works, it's usually the message that is bad) as bargains are certain to abound...

Why You Need to Look Outside the Box

Posted on November 03, 2007
David Ward and Grant Griffiths both commented on the ABA "Marketing" article that completely forgot to mention blogging. Oh well...As long as lawyers keep looking inside the lawyer industry for marketing advice, we'll keep getting lame, boring marketing from lawyers...

Marketing Jump Start 2008 Conference Announced

Posted on November 01, 2007
Attorney Ben Glass and Great Legal Marketing announce that registration is now open, on a first come, first served basis, for the Jump Start 2008 Marketing and Practice Building Conference, to be held in Fairfax, Virginia on January 12, 2008. This unique conference takes lawyers by the hand and shows them how to build their practices using "effective, ethical and outside the box" methods...

Effective Web Marketing

Posted on October 23, 2007
David Ward has a great post over at the Attorney Marketing Center about supplementing your SEO work with off-line marketing. Let me just comment about buying domain names. We love GoDaddy and own dozens of domains. The key is to buy phrases that are (1) easy to spell and (2) memorable...

Another Reason to Blog

Posted on October 05, 2007
As Kevin O'Keefe points out this morning, we've noticed that Google indexes blogs were quickly. We've been noticing this for a while with our InjuryBoard posts. In the fight for the most valuable real estate on the Internet, the first page of Google for search terms applicable to your practice area, a blog that is properly "set up" and recognized as authoritative by Google can give you a tremendous advantage over your competition...

Book Writing for Referals

Posted on October 03, 2007
David Ward has a great post today over at the Attorney Marketing Center about becoming an author to promote yourself. He suggests having others sell your book for you and you giving them a commission for doing so. My suggestion would be to let them keep 100% of the selling price! You don't care about the commission...

Tell a More Complete Story Through Information Marketing

Posted on October 02, 2007
When you write books and special reports, you can tell a much more complete story than you can in a one page yellow page ad. Here's what happens when you begin to think of marketing this way: You can have the mailman bring them a whole big box of stuff...

Writing to Establish Yourself as the Expert

Posted on October 01, 2007
Last time we talked about writing books as a way of establishing your expertise and providing information to prospective clients. Not ready for a book? Here are some "whitepapers" you could write. Why a respected local judge called a chiropractor a hired gun Why you must be brutally honest with your lawyer Why your health insurance company may demand ALL of your settlement money Or record an audio CDs--The Truth About the American Justice System

HOW DO WE DO THIS?

Posted on September 29, 2007
Just how can we make our law firm marketing stand out from all of those other lawyer ads out there? Here are some tips: Shout a different message: Look at the ads you are running today and the other ads currently in your market. Would your ad provoke a client who is actively looking for an attorney to start a conversation with you as opposed to starting that conversation with somebody else or as opposed to doing nothing? The first thing I did when I started learning from Dan Kennedy was to go to the library and study all of the lawyer ads in the yellow pages...

Skip the Website, Go Directly to Blog?

Posted on September 27, 2007
The New York Times has an interesting article on the power of blogging in today's Web 2.0 world. John Patrick, a former I.B.M. vice president for Internet technology, was quoted as saying:

Marketing to People Looking For An Attorney Now

Posted on September 25, 2007
Here are the things to think about in getting your marketing message out to folks who are looking for you now. a) They have a need but they don't know an attorney and don't know anyone who knows an attorney. b) Make sure they find you and start a conversation with you and you alone no matter what media they are using...

Yellow Pages and Video Ads

Posted on September 25, 2007
Thanks to Kevin O'Keefe for alerting us to this morning's story in the Wall Street Journal that the yellow pages are selling lawyers (and other businesses) online videos to accompany their web advertising. As I posted at Kevin's blog, done well, videos can be an excellent tool to add to your marketing toolkit, I just wouldn't trust the yellow page rep (or any marketing vulture, for that matter) to be the one to teach me how to use video.

A Bunch Dumber Than Lawyers

Posted on September 23, 2007
The marketing vultures (i.e. Yellow Page, TV, Internet reps whose response to every failed marketing campaign is to "spend more") must love it when lawyers come along, wallet in hand, to blow their money on typical lawyer advertising. But I've been thinking about this a bit, now that we are nearing election season...

WHAT IS THAT DIFFERENT MESSAGE?

Posted on September 22, 2007
So How do We Come Up With a Different Message to Shout? Enter the conversation that's already going through their mind. (It's not the media, it's the message that's important--all media 'works') What's a prospective client likely thinking about? Here are some suggestions...

Nevada to Face Fight Over Lawyer Ads

Posted on September 21, 2007
Thanks to New York Personal Injury Attorney Gary Rosenberg for bringing to my attention what may be the next big battleground in an attempt at the regulation of lawyer ads. Apparently new Supreme Court regulations in Nevada will require lawyers to submit their print and TV advertising to the State Bar of Nevada committees for review...

Keep These Two People In Mind With Your Marketing

Posted on September 21, 2007
Most personal injury lawyers, when they think of marketing, think only of those people who were hurt yesterday. In other words, people who are actively seeking a lawyer right now. No surprise there, especially considering that the big marketing firms selling marketing media advertise that they "target" folks hurt yesterday...

MINDSET and MENTAL BARRIERS--(this bothers some people)

Posted on September 15, 2007
The biggest challenge to marketing your law practice more effectivly is to get over the mental hurdles and barriers that were drummed into you in law school and continue, I argue, to be drummed in to you by most in the profession. Stop Thinking Like a Lawyer - way too restrictive...