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Legal Marketing & PR

Effective, Ethical Marketing For Attorneys

Tired of beating your head against the wall trying to "shout louder?"
By Ben Glass

Post Frequency: 0.4/day

Last Entry: September 03, 2010 at 13:22:15

A video landing page that lawyers can use to generate leads

Posted on September 03, 2010
we are running a radio ad in the Northern Virginia area. The sole purpose of the ad is to drive listeners to a video landing page that makes a terrific free offer, just for watching a video . (it also answers the 4 most frequently asked questions about personal injury cases...

Can you do a public seminar and take on clients?

Posted on September 03, 2010
A lawyer wants to do a public seminar. A law professor says he can as long as he doesn't take on clients. Here is the original article about Roanoke Mayor David Bowers Read carefully what Jim Moliterno, a law professor at Washington and Lee University, had to say...

Gerry Oginski "Three Magic Words" to Improve Google Ranking

Posted on August 07, 2010
Gerry Oginski is a master at video marketing for lawyers. Here he tells the audience the Three Magic Words to get great Google Rankings. Here's How attorney Gerry Oginski Dominates Google in his Market Area

Web Marketing 101 for Lawyers

Posted on August 07, 2010
Most lawyers are completely missing the boat when it comes to web marketing. They are getting ripped off by some major companies who know more about billing you than they do about effective marketing. Tom Foster teaches the basics of web marketing in this video.

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The Best Way to Attract People Looking for a Lawyer Is...

Posted on July 12, 2010
How do you attract people who are researching their situation and are ready to hire a lawyer? It's not an easy task. You have to learn how to grab their attention when there are hundreds (if not thousands) of other attorneys competing for these same clients...

You Need to Track Your Leads If You Want to Turn Them Into Clients

Posted on July 12, 2010
It doesn't matter if you spend thousands of dollars on lawyer advertising, if you have a poor follow up system in place, you're letting potential clients slip through your fingers. I have found that follow up marketing is a huge component in getting the right clients in the door...

More Newsletter Tips for Lawyers - Now There's No Room for Excuses

Posted on July 03, 2010
In a previous blog post, 5 Tips to Get Your Monthly Newsletter Out the Door, I discussed the importance of a mailed newsletter (yes, the good old fashioned paper newsletter sent through the post office). I also provided you with tips on how to get the newsletter completed monthly...

Make Sure Your Lawyer Ads Have These Three Things

Posted on July 03, 2010
It doesn't matter if you are working on a Yellow Pages ad, website or some other form of advertising, there are three components that must be included - an interesting headline, copy that addresses what is going through the consumer's mind and an irresistible offer...

A Big Step in Lawyer Marketing is Knowing Your Ideal Client

Posted on June 28, 2010
You don't have to agree to represent every client who walks through your door or each case that ends up on your desk. If you accept every case out of fear of the "well drying up," you are not running your law practice as efficiently as you could be. You can and should focus on obtaining your ideal client...

5 Tips to Get Your Monthly Newsletter Out the Door

Posted on June 28, 2010
Despite all the changes in the lawyer marketing world, such as social media and online local listings, I still believe in the benefits of a mailed newsletter. This newsletter is not sent via email - it is one that is dropped off at the post office, which arrives in a person's mailbox...

It is Up to You to Create a Successful Law Practice

Posted on June 22, 2010
Your financial security is not the responsibility of anyone but yourself. It is too easy to blame others when your law firm isn't generating the kind of profit that you want. I can't tell you how many times I have heard attorneys blame insurance companies, judges, other lawyers, clients and the economy for their lack of success...

Successful Lawyers Utilize a Marketing Machine

Posted on June 22, 2010
If you want to be the very best spouse, parent and lawyer, you need to be making a profit with your law practice. That means that you need to create and implement a "marketing machine" that will drive the clients you want, to you. You may have gone to law school for the purpose of helping people, but at the end of the day, you need to be able to make a profit...

Every Lawyer Should Think and Behave Like A Smart Entrepreneur

Posted on June 14, 2010
It is possible for you to become a successful attorney entrepreneur and have the law practice and life that you always wanted. There are other lawyers who have mastered the art of running profitable businesses and at the same time living balanced lives...

Don't Be Afraid to Challenge the Rules

Posted on June 14, 2010
When it comes to running a law practice and developing your marketing, doing the same thing as everyone else will cause you to be viewed as the "average" law firm. For example, if you paid for a Yellow Pages ad, the first thing you would probably do is look at the other ads listed...

Do You Really Want to Be Viewed As a Commodity?

Posted on June 05, 2010
As a lawyer, whether you practice in personal injury or criminal defense, you are competing in a crowded marketplace. You are in competition with all the other law firms in your area that are pouring thousands of dollars into advertising to attract more cases...

Newsletters Bring Back Old Clients & Attract Referrals

Posted on June 05, 2010
Did you know that it costs at least 8 times as much to obtain a new client as it does to have an old client return or send you a referral? Think about that number. You know how expensive it can be to attract clients and when you are pouring extra money like that into your marketing efforts, are you ever thinking there must be a better way? I have found that mailed newsletters are a very effective method to get more cases...

The Public Can't Tell a Good Lawyer from a Bad One

Posted on May 30, 2010
When was the last time you opened up the Yellow Pages? If you flipped to the attorney section (which I'm sure you did, if you are a lawyer), you probably noticed pages and pages of ads. Almost all of the attorney advertisements shouted the same message - "Free Consultation!" "We Care About You!" or "No Fee Unless We Win!" After reading all of these ads, it starts to become difficult trying to differentiate one lawyer from another...

Lawyer Advertising That People Pay Attention To

Posted on May 30, 2010
One of the greatest dilemmas that lawyers face is getting potential clients to pay attention to their advertisements. In a world where we hear up to five thousand marketing messages on a daily basis, this is a problem that can be difficult to tackle...

Here's a Challenge for You - Keep Track of Your Day in 15-Minute Increments

Posted on May 24, 2010
It's easy to say that there just isn't enough time in each day to get to all of your work, even though you are working over forty hours a week. You get into the office about 9:00 AM and before you know it, the clock says that it is after 5:00 PM and you still have more tasks to get to...

Online Local Listings are a Must for Attorneys

Posted on May 24, 2010
It seems that there are constantly new gadgets on the marketing, including the smartphone. The advent of these wireless devices has made it simpler for people to locate local businesses on the go. They no longer have to be sitting in front of their computers at home or in the office to find the information they need...

Build Trust With Potential Clients Through Social Media

Posted on May 18, 2010
Wouldn't it be nice to have already established trust with your prospects before they met you in person? It is possible with social media, but the catch is that you have to be strategic. As a lawyer, social media is more about business than it is being "social...

Social Media Should Be One Of Your Attorney Internet Marketing Tools

Posted on May 11, 2010
I recently interviewed Shahar Boyayan, the founder of BuzzBooster on a monthly coaching call. She had a lot of insight into how social media has changed Internet marketing for attorneys. According to Shahar, social media is no longer an option. Search engines, including Google, are placing a lot of emphasis on your involvement in social media, also known as your social graph...

The World Won't End If You Don't Pick Up That Call

Posted on May 06, 2010
Unplanned phone calls can significantly disrupt your day and take your attention away from your immediate tasks. It is easy to fall into the mindset that you have to pick up the phone whenever it rings or take a call, even if it was unsolicited. The truth is that the world will not end if you don't talk to the person who has called you...

Effective Time Management Means Less Stress

Posted on May 03, 2010
We all know that stress is not good for our health. Stress has been associated with many types of medical problems, not to mention the emotional strain it puts on just about every aspect of our lives. According to the Mayo Clinic, "effective time management is a primary means to a less stressful life...

Organize Your Life On a Weekly Basis

Posted on April 29, 2010
Stephen Covey, the author of 7 Habits of Highly Effective People, provides great insight into organizing your time. According to Covey, you should organize your life on a weekly basis, not daily. While this sounds like a simple statement, the benefits of actually following this advice are huge...

Focus Your Mind On One Thing At A Time

Posted on April 26, 2010
There is nothing more annoying than talking to people on the phone about an important matter and hearing them typing on their keyboard or the ding of emails arriving in their inbox. You know these individuals aren't fully paying attention and really, they know it too...

Mundane Tasks Can Be Accomplished Through Batching

Posted on April 22, 2010
As an attorney, you have certain mundane tasks and paperwork that you have to tackle on a regular basis. Not only do have to get your work done, you have to document what you have finished and how you have done it. What is so frustrating is that these types of activities don't really help you reach your goals, but you can't ignore them either...

Focus on What is Meaningful in Your Life and Business

Posted on April 19, 2010
You only have so much time available each day and it is impossible to keep adding things to your daily schedule, without subtracting something. I have learned that if I want to have a life focused on the activities I want to do, then I have to cutback in certain areas...

Always be Punctual

Posted on April 15, 2010
In a previous blog post, Time to Throw Away Your To-Do List, I discussed the importance of setting aside blocked amounts of time to complete you daily tasks, meaning you create a to-do list that has a beginning and end time for each item. This technique is what I refer to, as "block-and-clock...

Create a System for Your Mail, Email and Phone Calls

Posted on April 12, 2010
Everyday I get a ton of emails, phone calls and mail - I'm sure you experience the same thing. These may seem like small distractions, but the next thing you know, they become major ones. Your day can quickly get consumed with replying to all of these people, which ends up taking your attention off the most important tasks at hand...

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