Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Effective, Ethical Marketing For Attorneys

Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

Build Trust With Potential Clients Through Social Media

By Ben Glass

Wouldn't it be nice to have already established trust with your prospects before they met you in person? It is possible with social media, but the catch is that you have to be strategic.

As a lawyer, social media is more about business than it is being "social." You have to approach this form of Internet marketing with the right perspective. According to Shahar Boyayan, the founder of BuzzBooster, the three key points to social media is increasing trust, presenting a clear message and creating desire.

During the April 2010 coaching call, I interviewed Shahar and she provided a lot of insight into social media and its impact on lawyer marketing.

When your potential clients are searching online, they are looking for answers. They want to know if you have the solution to their problem. What is tricky about social media and the Internet is that you only have seconds to show your prospects that you do have the answers they are looking for. That is one reason why Web video is so effective - it quickly informs them that you know what you're talking about.

According to Shahar, you should focus 98 percent of your social media on educating your prospects and only 2 percent on a call-to-action. By educating your potential clients, you are basically portraying that you "are the wise man or woman on top of the mountain."

To learn more about social media tips for attorneys, check out the following articles:

Attorney Internet Marketing Tip #1: Social Media is No Longer an Option
Attorney Internet Marketing Tip #2: How to Automate Social Media
Attorney Internet Marketing Tip #3: Get Local
Attorney Internet Marketing Tip #4: Use Social Media to Build Trust

Full post as published by Effective, Ethical Marketing For Attorneys on May 18, 2010 (boomark / email).