Legal Marketing & PR

Social Media Should Be One Of Your Attorney Internet Marketing Tools

By Ben Glass

I recently interviewed Shahar Boyayan, the founder of BuzzBooster on a monthly coaching call. She had a lot of insight into how social media has changed Internet marketing for attorneys.

According to Shahar, social media is no longer an option. Search engines, including Google, are placing a lot of emphasis on your involvement in social media, also known as your social graph. Since search engines are still the largest source of online traffic, you have to make sure that you are taking the appropriate steps to get found by your potential clients. That is where your social media presence comes into play. Search engines want to know who is talking about you and how often you are interacting with "real people," which will help show your credibility and status as an expert.

Shahar explained the significance of social media and lawyer marketing by saying, "if you do not use any social media in your company, you will see bad results in the next two years."

You can read more about the attorney marketing tips provided by Shahar in my article, Attorney Internet Marketing Tip #1: Social Media is No Longer an Option. I also have a free report you can download, Attorney Web Marketing-Free Report Reveals the Biggest Errors, for more lawyer marketing tips.

Full post as published by Effective, Ethical Marketing For Attorneys on May 11, 2010 (boomark / email).