Legal Marketing Blog: Legal Marketing & PR

Home -> Law Blog Directory -> Legal Marketing & PR Blogs

OR PHONE (866) 635-1838 for Bankruptcy Help, (866) 635-6190 for Divorce,
(866) 635-2689 for Personal Injury or (866) 635-9402 for Criminal Defense

Find a Local Lawyer

Bankruptcy (866) 635-1838
Divorce (866) 635-6190
Personal Injury (866) 635-2689
Criminal Defense (866) 635-9402

Legal Marketing & PR

Legal Marketing Blog

By Tom Kane

Post Frequency: 3.6/day

Last Entry: March 29, 2011 at 13:55:00

Losing a Client Does Not Have To Be a Total Loss

Posted on March 29, 2011
Whether a long-term client departs, or you fail to win a new client, the situation doesn't have to be a complete loss. You can gain valuable information from the experience. Don't just shrug it off, find out why you lost the client, and do something about it...

A Firm's Brand is Worthless...

Posted on March 22, 2011
…If the lawyers who helped establish the brand depart. That is the real lesson of Howrey's demise, according to John Hellerman. In an excellent article published on Law360 yesterday, he points out how Howrey was praised in recent years for its branding campaign and its success; but couldn't survive after its heavy hitters left...

How Satisfied Are Your Clients? Ask Them

Posted on March 15, 2011
It continues to amaze many clients that more law firms do not seek their feedback on the legal services provided. Over the years I have met with dozens of law firm clients, and heard often that they welcome opportunities to provide feedback. In this economy, client satisfaction surveys are more important than ever...

Handwritten Notes Can Make you Stand Out Big Time!

Posted on March 08, 2011
Having preached…yes preached for most of my marketing life about the importance of sending handwritten thank you's , congratulatory notes, etc., I continue to be amazed at how little of this is simply activity is done today. I have at least a dozen posts over the last six years of this blog that mentions the value of handwritten notes...

To access this complete feed in the blog feed reader login or register for free.

Don't Ever Be Late. Ever

Posted on March 01, 2011
Okay, sometimes you can't help it. Unfortunately, with some people it is just a bad habit. From a lawyer marketing standpoint – in the case of this bad behavior – it is dumb marketing. Oh yeah, did I also say it is rude. Whether you are perennially late to a client meeting, or court, or a deposition, a negotiation, or a bar luncheon, etc...

Trust. What a Novel Idea

Posted on February 22, 2011
Last week a ran across a piece entitled 'Take a Risk: Trust' on Attorney at Work by Stewart Levine, and I haven't been able to get it out of my mind. As my readers know, I always have a few words (or a few dozen) to say about articles I link to in my posts...

Organized Networking Makes Sense

Posted on February 15, 2011
Too often when working a room, many of us do so with little thought on being organized. As lawyers, we are methodical by nature in many of our dealings, but I expect networking isn't one of them. Then, I ran across a post Bruce Allen did on his Marketing Catalyst blog during the holidays, that I like for it's systematic approach and wanted to share it...

Concise Law Alerts or "Spray and Pray"?

Posted on February 08, 2011
I am not a fan of eNewsletters. I may be in the minority here, but with the email-tsunami reality today, I just don't believe that many of them get read. In a post in August 2005, I indicated I was a fan of them. Well, that was 2005, and now is 2011...

Listen More to Give (and Get) More Referrals

Posted on February 01, 2011
Most lawyers understand the referral adage "give to get." It's pretty simple really. If you refer potential business to others, most will refer work in return, if for no other reason than they'll feel an obligation to do so. Not everyone does, but most will...

Increase Value to Clients in Simple Ways

Posted on January 28, 2011
Doing a little extra for clients can have big benefits. No brain surgery here. Simply provide clients with extra attention, help, education, and otherwise build on the existing relationship by value-added activities. In a very succinct article by Stacy West Clark in a recent issue of The Legal Intelligencer, she lists 'Twenty Things You Can Do for Clients for Free...

Does Your Bio Tell A Story?

Posted on January 25, 2011
It should. Any potential client is going to check you out before calling, whether on your web site or social media sites. If it is like a lot of bios, that may end your chances right there. Your bio should encourage not discourage inquiries from potential clients, the media, or conference planners...

Set up Your Facebook Business Page

Posted on January 19, 2011
Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site...

Don't Let Your Advertising Raise False Expectations

Posted on January 13, 2011
I'm not a big fan of advertising for most firms. That's because there are so many other things a firm can do first to effectively gain clients, but haven't tried enough of. So, until they've done other more effective things, i.e., face-to-face kinds of business development, advertising is a waste of money IMHO...

Quick Marketing Tips for the New Year

Posted on January 11, 2011
Some of my colleagues around the country have provided some truly succinct tips to get you off to a good start with your business development efforts in 2011. You can read them at attorneyatwork.com. Here are a few I particularly like: Communicate with handwritten notes...

What Is Your Brand?

Posted on January 06, 2011
Following up on my post earlier this week where I talked about focusing your marketing on your brand, the question is: do you even know what your brand is? Borrowing again from 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals by Richard Levick and Larry Smith, today's meditation tells you how to find out: "Ask your partners what your brand is and see how many answers you get...

What is Your Branding Focus?

Posted on January 04, 2011
As I began to meditate in this new year about a post for today, I decided to go to the old standby 365 Marketing Meditations: Daily Lessons from Marketing & Communications Professionals by Larry Smith and Richard Levick with Levick Strategic Communications...

Move Around At Business Related Holiday Parties

Posted on December 21, 2010
This is the second encore of my post from December 2005, and from a business development standpoint, it is worth repeating: December 4, 2005 Posted By Tom Kane Ignore Your Friends At The "Business" Holiday Party Hey, you can get together with your friends anytime...

Speaking Engagements REALLY Work, If You Work At It!

Posted on December 16, 2010
Speaking engagements make my top 10 list of best marketing practices. Like writing articles, columns or books, speaking adds the additional advantage of putting you in the same room with potential clients where you can demonstrate your knowledge and expertise AND develop an emotional bond with your audience...

Put Your Best Face on Facebook

Posted on December 14, 2010
Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are not already on Facebook, I suggest you go ahead and sign up...

Corporate Counsel Survey: The Best Law Firms REALLY Focus on Clients

Posted on December 09, 2010
Some firms really stand out. According to a recent survey by The BTI Consulting Group, there are eight firms that corporate counsel from nearly 300 of the Fortune 1000 say are tops when it comes to client service. Two firms, Jones Day and Thompson Hine, stand out as 'best of the best when it comes to client focus,' according to an article on Law360 about the survey...

Is Seeking Client Feedback in Your 2011 Budget? It Should Be

Posted on December 07, 2010
The budget process for 2011 marketing efforts should be well underway in your firm; and clearly finding out how loyal your clients are is vital to your firm's economic future, not only for the coming year but beyond. Joyce Smiley in a recent item on her web site refers to a classic Harvard Business Review article 'Why Satisfied Customers Defect' by Thomas O...

Time to Freshen Up the Olde Bio

Posted on December 02, 2010
Year-end is a good time to update (or possibly improve) your bio. Two recent items triggered this thought, one dealing with advice on individual bios and the other more on firm bios. Both are worth a look. First, an article by Jessica Sharp appeared on Law...

Counterpoint Re ABA Commission Issue Paper on Internet Marketing

Posted on November 23, 2010
A couple of weeks ago I blogged about the 'ABA's Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools' when Larry Bodine first raised his 'Red Alert' about the ABA Issue Paper. My first reaction was that the ABA isn't out to help the little guy or smaller firms, which have gained at least some advantage on leveling the playing field with larger firms as a result of the Internet...

Don't Procrastinate, Draft Your Marketing Planning for 2011, NOW

Posted on November 19, 2010
Okay, you had the best of intentions after the summer to gear up for the fall and winter months ahead, right? But, you didn't get around to it, right? Well, two 'rights' don't make a wrong… it just means that you procrastinated. Join the club...

Manage Client Expectations To Get More Referrals

Posted on November 16, 2010
There could be a number of reasons that clients might bad mouth your firm. As the saying goes, an unhappy client/customer will tell up to 10 people how dissatisfied they are with a product or service. For a lawyer, that can be the kiss of death, since anywhere from 71% to 80% of new matters come from referrals...

Lawyers Are Natural Salespeople, But Training Can Lend a Hand

Posted on November 11, 2010
Actually, everyone is a salesperson. Some undoubtedly are better at it than others, but every one of us learned to sell from the moment we left our mother's womb. It may not have been polished, and the sales pitch was a bit noisy, but all parents would agree the selling was damn effective...

Turning a Disgruntled Client Around

Posted on November 09, 2010
In the majority of cases, if a law firm has a disgruntled client, it is the firm's fault. As I have written about in the past, if the client is the problem, fire them. But in the 99% of cases where it is the lawyers who forgot the basics of client relations, there are ways to turn an unhappy client into a happy one...

ABA May Destroy Internet Marketing Advantage for Solos and Small Firms

Posted on November 05, 2010
There has been a bit of a stir over the recent the ABA memo calling for comments on their 'Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools.' I became aware of the issue thanks to an email from Larry Bodine, who also raised the matter in a blog post...

Legal Project Management as Marketing Tool

Posted on November 02, 2010
It comes as no surprise that legal project management is a hot topic. What did surprise me was the emphasis it got in the recent 2010 ACC/Serengeti Managing Outside Counsel Survey Report released last week. The summary/press release I saw mentioned project management or matter management 12 times...

Travel Tips for Those Face-to-Face BizDev Believers

Posted on October 28, 2010
As one who is a firm believer that face-to-face meetings – whether they be with a client, referral source, or prospects at a conference or other networking event – are still the best way to get new business, John Jantsch's post today gives some good travel tips to help keep the costs down...

Related Law Bulletins

Update on AILF's Legal Action Center Visa Bulletin Litigation (Updated 7/10/07)
The following is the latest update from AILF regarding its pening ...

The Immigrant Legal Resource Center Legislative Forecast
The ILRC Forecast on Immigration ReformJudith Golub, Executive Dir...

The Christian Legal Society and "discrimation": Response to Susan
In response to Susan's post, I'm inclined to think that, yes, the ...

Stacy Scnheider Legal Commentator Apprentice

Catholic Legal Theory and life and death
Tom Berg’s question regarding the propriety or not of capital pu...