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More Newsletter Tips for Lawyers - Now There's No Room for Excuses

By Ben Glass

In a previous blog post, 5 Tips to Get Your Monthly Newsletter Out the Door, I discussed the importance of a mailed newsletter (yes, the good old fashioned paper newsletter sent through the post office). I also provided you with tips on how to get the newsletter completed monthly. Well, I have even more tips for you, so there is no longer an excuse not to have a newsletter.

1. Need more articles? Ask another business owner to submit an article. Some attorneys charge other businesses a fee for the articles, which helps offset the cost of mailing the newsletter.

2. Include pictures of your family. People need to remember that you are more than just a lawyer. By including pictures in your newsletter, your group of "raving fans" will start to feel like they know you and will like you.

3. Mix it up. You don't have to stick with a newsletter every month. Some months send a large format postcard. If you go on vacation, you can send out a "wish you were here" card that looks like it was purchased from a souvenir store.

Getting your monthly newsletter out doesn't have to be a daunting task. Use my tips, but also think of other ways to make it an easy a process for you.

For more lawyer marketing advice, visit my website, GreatLegalMarketing.com.

Full post as published by Effective, Ethical Marketing For Attorneys on July 03, 2010 (boomark / email).