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5 Tips to Get Your Monthly Newsletter Out the Door

By Ben Glass

Despite all the changes in the lawyer marketing world, such as social media and online local listings, I still believe in the benefits of a mailed newsletter. This newsletter is not sent via email - it is one that is dropped off at the post office, which arrives in a person's mailbox.

The idea of coming up with content for a monthly newsletter may seem overwhelming, but I have learned a few tricks along the way that will help you. Here are five tips to get your monthly newsletter out the door:

1. Keep a folder by your desk where you can store article ideas that you come across throughout the month. You will find that instead of having the problem of coming up with topics, you will have the challenge of choosing which pieces to write about (which is a much easier issue to deal with).

2. Put your personality into the newsletter. You are more than just a lawyer and you need to let people know that you have hobbies and interests too. Write about current events that interest you or show people what is happening with your family.

3. Use your blog as newsletter content. If you have a blog, you can use your posts as a basis for newsletter articles.

4. Write about someone in your community. Feature a successful business owner in your area and when the newsletter is published, give him or her a hundred copies of it. This situation is a win-win for everyone.

5. Hire a ghostwriter. If you don't like writing, there are plenty of good writers out there who would love to help you.

For more tips and advice, visit my website, GreatLegalMarketing.com. Also, be sure to order a copy of my book, The Ultimate Success Secret.

Full post as published by Effective, Ethical Marketing For Attorneys on June 28, 2010 (boomark / email).