Legal Marketing & PR

Why Choose Us? The Collora Law Firm Tells You

By Larry Bodine

Check out the website of the Collora law firm, a very smart 23-lawyer firm in Boston. In big red letters they ask a visitor, "Why Choose Us?" 

Website Content Consultant John O. Cunningham of Natick, MA, wrote virtually all of the content based on interviews with partners, associates and even staff

They say:"We encourage you to click on and browse through the following links pertinent to the question: Why Choose Us?

• Referring Attorneys
   
• Clients/Industries
   
• What Others Say About Us  
   
• Attorney Training & Development
   
• Technology & Knowledge Management
   
• Budgets and Fees
   
• The ACC Value Challenge
   
• Our Service Pledge
   
• Our Methods
   
• Value Proposition - 10 Reasons to Choose Collora LLP
   

I'll bet they get chosen more for litigation, employment and healthcare advocacy than their competitors.

Full post as published by Larry Bodine's LawMarketing Blog on February 16, 2011 (boomark / email).