Legal Marketing & PR

The 8 Steps to Develop Your Marketing Plan

By Larry Bodine

Research shows that 60% of lawyers are willing to develop new business, but they just don't know how.  In our webinar tomorrow, Barry Schneider and I will cover the 8 Steps to Develop Your Marketing Plan:

1. Focus on your ideal prospective clients
2. Define your personal value proposition
3. Market to your best existing clients
4. Market yourself inside your own firm
5. Co-market with high power professional allies
6. Build your network with a purpose
7. Ask for introductions
8. Build your professional reputation

The program is "Crafting Your Personal Marketing Plan for 2011," which will be presented tomorrow, Wednesday February 9 at 1-2:15 PM Eastern time.  Please see here to register now.

The steps may seem obvious, but they are not easy to carry out. Barry and I will elaborate with examples and practical steps for lawyers to take. At the end of the program, attendees will be able to act like a rainmaker immediately.

This is our all-time most popular program, and we've presented it at the beginning of the last several years.  Early in the year is a logical time to focus on a person business development plan. The end of the year is when you reap the benefits, revenue and clients.

The registration fee is $300. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Full post as published by Larry Bodine's LawMarketing Blog on February 08, 2011 (boomark / email).