Legal Marketing & PR

Law Firms Everywhere Congratulating Themselves on Latest Rankings

By Larry Bodine

I see law firms breaking their arms, patting themselves on the back for getting into the latest ranking: the BTI 2011 Super Duper All-Star Excellent Attorney List of Best Lawyers. Is this effective marketing or self-aggrandizement? What do clients think when law firms congratulate themselves? Does self-praise impress anyone?

Ulmer & Berne's Joseph Castrodale Recognized as National Leader in ...Business Wire
... has been named among a select group of lawyers nationally as part of BTI Consulting's 2011 Client Service All-Star list. Each year, BTI announces its ...
 

Shelby Grubbs and Jimmy Daniel Named 2011 BTI Client Service All-Stars Citybizlist
The BTI Consulting Group is a leading provider of strategic market research to law firms. Over the last 10 years, they have interviewed more than 2800 ...
 

Four Attorneys Dubbed Client Service All-Stars - Kutak Rock LLP ...BTI Consulting Group (BTI) has named four Kutak Rock attorneys to its list of Client Service All-Stars for 2011. The four are Joseph Fuller in the ...
 www.kutakrock.com/index.cfm?fuseaction...id...site...

Kim Walker Named 2011 BTI Client Service All-Star
...This year's BTIClient Service All-StarTeam were identified by their keen...TheBTI ConsultingGroup is a leading provider of strategic market...including more than 15 industries to identify theAll-Star list....
www.faegre.com/1285 

Full post as published by Larry Bodine's LawMarketing Blog on February 16, 2011 (boomark / email).