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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Old-Fashioned Exhibit Floor Marketing at Legal Tech

By Larry Bodine

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It was refreshing to see that the vendors at Legal Tech are taking a highbrow approach to marketing their products at the Tech Show exhibit floor.  It's difficult to stand out among two floors of 250 booths. Shown below is a reading test that one software company posed to visitors. Can you read their marketing message in the fine print?

At my age, I had to use my reading glasses, but I'm told it's quite thoughtful and meaningful.

Legal Tech 2011

Full post as published by Larry Bodine's LawMarketing Blog on January 31, 2011 (boomark / email).

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