Legal Marketing & PR

The Red-Hot Areas of Law Practice

Posted on January 26, 2011
I just got off the phone with a major Manhattan recruiter of lateral partners, and here are the three hot areas of law.  Based on his talks with 85 managing partners, he told me that big law firms are looking for partners with a book of business in: M&A (yes -- mergers and acquisitions are hot again!) Patent litigation (nothing says "bet the farm litigation" like a patent dispute...

2 days left to register: What GCs Look For on Your Website

Posted on January 25, 2011
We are getting a huge amount of interest in our Webinar this Thursday, January 27: 'What GCs Look For on Your Website When They Want to Hire a Lawyer.'  Round up your partners and marketing staff -- you won't want to miss this program. Jeff Lantz, Esq...

Get A Survey of Marketing Tactics Used By Process Servers

Posted on January 25, 2011
Attention process servers: I would like to offer you some new marketing research – at no cost -- on the best marketing tactics that you can use to grow your business. I have worked as a market researcher in the legal field for 20 years and researching the best marketing initiatives for members of the industry...

Webinar Thursday: What GCs Look For on Your Website When They Want to Hire a Lawyer

Posted on January 24, 2011
Jeff Lantz, Esq., has seen websites from the view of a General Counsel, practicing lawyer, and internet marketing expert. You can learn what he knows in a webinar this Thursday, January 27: 'What GCs Look For on Your Website When They Want to Hire a Lawyer...

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Who Will Win the "Marketing Professional of The Year Award" Tonight?

Posted on January 20, 2011
Tonight at the Marketing Partner Forum in Phoenix, AZ, the Hubbard One Marketing Professional of the Year Award will be bestowed at a "red carpet" reception at 6 PM Mountain Time.  As I have for many years, I'll report on who gets this honor...

Winners of the Excellence in Legal Marketing Awards

Posted on January 20, 2011
Hot off the press: the winner of the Hubbard One 'Excellence in Legal Marketing Awards' announced at the Marketing Partner Forum in Phoenix are: Marketing Professional of the Year. Jeff Berardi  from K&L Gates. Marketing Initiative of the Year: Fasken Martineau, Vancouver office, for preparing for the winter Olympics when there was no snow...

What General Counsel Expect from Law Firms

Posted on January 20, 2011
At the Marketing Partner Forum in Phoenix, two corporate general counsel described what they want from law firms in terms of innovation and a good "customer experience. " Here are the highlights: "I hire lawyers, I don't hire law firms," said Seth Rodner, Executive VP and General Counsel of Medicis Corporation in Scottsdale, AZ...

New Video Shows Four Ways to Get More Referrals

Posted on January 19, 2011
A recent survey by Raintoday.com asked buyers of legal and other professional services which approaches they preferred. The #1 top answer was: Referrals from colleagues or other service providers. Referrals are wonderful because they essentially turn your clients, friends and contacts into your sales force...

Top Five Marketing Tips for Legal Professionals

Posted on January 18, 2011
Would you like to open more files, attract new business and generate more revenue this year? Start out by taking these five steps: • Pick two days every week when you are going to get out of the office and have a face-to-face meeting with a client, referral source or potential client...

Top Five Law Firm Marketing Tips for Legal Professionals

Posted on January 18, 2011
Would you like to open more files, attract new business and generate more revenue this year? Start out by taking these five steps: • Pick two days every week when you are going to get out of the office and have a face-to-face meeting with a client, referral source or potential client...

News Stories Get it Wrong: Facebook is Indeed #1

Posted on January 17, 2011
If you see the headline 'Social Media King: Facebook lost its Social Media crown' or 'Data: StumbleUpon Beats Facebook As Top Social Referrer' – they are WRONG!  The news writers referred to data from StatCounter - http://bit...

Law Firms Starting to Hire CMOs Again

Posted on January 14, 2011
I sense a change in the legal profession that big law firms are starting to hire CMOs again. This fulfills a  premonition by recruiter Stephen Nelson, Managing Principal of the The McCormick Group in Arlington, VA. In my blog post "CMO Positions Going Unfilled" he predicted last August that CMO hiring would revive...

Introducing Tom's Social Media Secrets: MentionMap

Posted on January 12, 2011
My colleague Tom Ciesielka, president of TC Public Relations in Chicago, will be contributing a number of guest blog posts this year with the title 'Social Media Secrets.' His posts will reveal valuable social media applications you can use to unlock you firm's marketing and public relations potential...

Last Chance for Webinar: How to Create Video that Makes Your Phone Ring

Posted on January 11, 2011
Don't miss the Webinar THIS FRIDAY: "How to Create Video that Makes Your Phone Ring" vith video mastermind Gerry Oginski. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price...

Get the Marketing Partner Forum Mobile App

Posted on January 10, 2011
West LegalEdcenter, part of Thomson Reuters, today announced that attendees of its annual Marketing Partner Forum can download a free smartphone mobile app that will enhance their event experience. The Marketing Partner Forum app, available from the event's website, offers many features including: Interactive show schedule Exhibitor listings and product searches Interactive floor map Show alerts Social media interaction Exhibitor e-brochures and product information available for download The Marketing Partner Forum app stores as a native application for iPhone/iPod touch, BlackBerry and Android users, and is available as a Web-based application for all other smartphone users...

Applying Accounting Firm Methods to Market a Law Firm Successfully

Posted on January 07, 2011
Determination, data and deliberation have led accounting firm marketer Katie Tolin to lead her firm to new business, practical training programs, and an innovative rapid-response event that generated hundreds of leads. Law firm marketing can learn a lot from her, judging by her results:  Firmwide revenue has doubled from $15 million to $30 million since she joined the Rea & Associates, Inc...

5 Law Firms Compete for $50,000 LexisNexis Ultimate Law Firm Marketing Makeover

Posted on January 06, 2011
LexisNexis today announced the names of the five finalists in the 'LexisNexis Ultimate Law Firm Marketing Makeover' contest, selected by a panel of legal marketing experts (one of whom was me). Each finalist firm will next 'plead its case' with a videotaped 'oral argument' to the contest judges explaining why they should be the grand prize winner...

Attorney Video Alert: How to Create Video that Makes Your Phone Ring

Posted on January 04, 2011
Did you know that online video is 3 times more likely to increase the conversion of a viewer into a potential client? Online video advertising is projected to grow 34% every year through 2014, according to eMarketer research.  Don't miss out on this trend! To be successful in generating new files you must: Create content that shows you can solve the legal problems of viewers...

Law Firm Marketing Means Thinking Like General Counsel

Posted on January 03, 2011
Excerpted from Law360: In-house lawyers and corporate counsel reveal that the best law firm marketing technique is to think like them, anticipate what they want, and show that your law firm cares. Alternative Fees A recent shift to a value-added climate demands flexibility in handling the different types of fee structures corporate counsel are now seeking, corporate counsel said...

Predictions for the Legal Profession in 2011

Posted on December 30, 2010
I was surprised how wrong the predictions were for an economic recovery in the legal profession in 2010. Instead we got the dismal "new normal" with layoffs, indebted law grads without jobs, cost-cutting, and gloomy expectations from managing partners...

Lawyer Video Marketing-Predictions for 2011

Posted on December 29, 2010
Gerry Oginski, a legal video pioneer, predicts that there will be no distinction between online video and TV. He advises lawyers not to create their own "shows," but instead create short educational video clips.  Why? Because attorneys are boring...

Hilariously Awful Lawyer Video: Exploding Car, Flames and Law

Posted on December 28, 2010
Don't live with pain, disfigurement, disability, scars, broken bones, burns, paralysis or permanent injury. Berger & Green will get what's yours! A exploding car on fire!  (Somebody must have critiqued this video. Visit the firm's website and you'll see the current soothing and calming videos)...

2010 Survey Shows Accounting Firms are Going Social

Posted on December 27, 2010
It is no surprise that calculated strategy is central to how accounting firms approach marketing and communications. But what may surprise you is that accounting firms have embraced social media as a standard tool for communications. They are using it to not only communicate with clients but also are using it to build business...

Merry Christmas!

Posted on December 25, 2010

Government Launches Spy Agency to Secretly Track Activities of Americans

Posted on December 24, 2010
I was sitting in my study, reading Wikileaks to catch up on what our government was up to. To my horror I discovered a clear and present danger to our privacy as citizens, an incredible government program to spy on Americans, harvest and collect the information, and deliver consequences -- some really dreadful consequences...

Video Taken Down: Toronto Law Firm Performed a Flash Mob Dance

Posted on December 23, 2010
Well it was fun while it lasted. On December 15, 2010 at 1:30 p.m., a group made primarily of Blake, Cassels & Graydon LLP (Blakes) articling students, and a few partners, associates and staff, performed a Flash Mob dance at the Commerce Court food court in Toronto, to the song "I've Got a Feeling" by the Black Eyed Peas...

Take the Acritas "100 Top Law Firms" Survey and Be Eligible to Win an iPad

Posted on December 22, 2010
Acritas has launched a new global survey to find out which are the 100 Top Law Firms to Work For. London-based Acritas is the world's leading source of evidence-based legal market insight. Please go here to take the survey. The survey consists of 10 questions and takes less than 5 minutes to complete...

Toronto Law Firm Performs a Flash Mob Dance at a Shopping Mall

Posted on December 21, 2010
On December 15, 2010 at 1:30 p.m., a group made primarily of Blake, Cassels & Graydon LLP (Blakes) articling students, and a few partners, associates and staff, performed a Flash Mob dance at the Commerce Court food court in Toronto, to the song "I've Got a Feeling" by the Black Eyed Peas...

Resolution for 2011: Actually Meet Someone You've Met Online

Posted on December 20, 2010
2010 was clearly the year of social media: Twitter added 100 million new accounts this year. Facebook has 500 million users at last count. There are an estimated 2,250,000 lawyers on LinkedIn. There are at least 6,000 lawyer-written blogs, an all-time high...

Need to prove to your partners

Posted on December 17, 2010
Need to prove to your partners that blogging is worth the effort in business development.  HubSpot has arrived to help, with "Marketing Data: 101 Charts & Graphs." Nearly 50% of people read blogs more than once a day. The most linked-to words in a blog are: recent, insights, soon, answers, analysis, facts, review, build, great and tips -- in that order...

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