Legal Marketing & PR

Take the Acritas "100 Top Law Firms" Survey and Be Eligible to Win an iPad

By Larry Bodine

Acritas has launched a new global survey to find out which are the 100 Top Law Firms to Work For. London-based Acritas is the world's leading source of evidence-based legal market insight. Please go here to take the survey.

The survey consists of 10 questions and takes less than 5 minutes to complete. It is measuring the firm people would most like to work for:

• Most forward-thinking
• Most effective work-life balance
• Best for all-round remuneration and benefits
• Most collaborative working culture
• Most renowned for technical and professional excellence
• Most ethical firm to work for
• Satisfaction at current firm based on a number of different criteria
• How they would rate their current working environment
• How important certain criteria are s when selecting a firm to work for

In the first two days hours they received 300 responses from the workforces at more than 100 firms worldwide. All respondents will be eligible to win either an iPad or one of 5 iPod Touchs that the research company will give away at the end of the survey, which closes on the January 31, 2011.

There is a huge number of law firm ranking tables available in the market looking at positioning from a number of different aspects, revenue, profits per partner, brand, and client satisfaction. "But we wondered why law firms across the world don't appear to be rated by the people who work for them," said Lisa Hart, the CEO of Acritas.

"For years we have been listening to what clients think of the law firm(s) they work with, now we want to listen to a law firm's most important asset -- their workforce," she said.

"That is why Acritas is trying to find out which law firm is the top to work for. We are asking for honest feedback from both lawyers and their professional and administrative staff on multiple aspects of working life within a law firm. We are also asking students to submit their views on which firms they are aspiring to work for."

Acritas will publish the results early Spring 2011. To find out more about Acritas click here).

Full post as published by Larry Bodine's LawMarketing Blog on December 22, 2010 (boomark / email).