Legal Marketing & PR

Winners of the Excellence in Legal Marketing Awards

By Larry Bodine

Hot off the press: the winner of the Hubbard One 'Excellence in Legal Marketing Awards' announced at the Marketing Partner Forum in Phoenix are:

• Marketing Professional of the Year. Jeff Berardi  from K&L Gates.
• Marketing Initiative of the Year: Fasken Martineau, Vancouver office, for preparing for the winter Olympics when there was no snow. Organized 18 events during the two week period.  The firm had just opened offices just outside the security fence. 'We became Olympic Center in Vancouver,' said Gillian Ward, Chief Marketing Officer. Had 300 clients, including 80 of their top 100 clients, attend the events.
• Best Use of Technology: Netherlands law firm Houthoff Buruma, accepted by Marketing Director Jeff Boseman. The firm created a multimedia game to attracts recruits. It tested lawyers ability to handle stress and their people skills. It included a video giving viewers a 'Mission Impossible' assignment, representing a fictional client, a Chinese mining company. 

Full post as published by Larry Bodine's LawMarketing Blog on January 20, 2011 (boomark / email).