Legal Marketing & PR

Video Taken Down: Toronto Law Firm Performed a Flash Mob Dance

By Larry Bodine

Well it was fun while it lasted. On December 15, 2010 at 1:30 p.m., a group made primarily of Blake, Cassels & Graydon LLP (Blakes) articling students, and a few partners, associates and staff, performed a Flash Mob dance at the Commerce Court food court in Toronto, to the song "I've Got a Feeling" by the Black Eyed Peas.

Now the YouTube video has been removed at the request of Cherry River Music and Will.I.Am Music for using the song "I've got a feeling" by Black Eyed Peas without permission.  "Thanks for ruining Christmas," as Adrian Dayton wrote in his blog. 

Blakes is a 150-year old law firm with more than 550 lawyers in offices in Montréal, Ottawa, Toronto, Calgary, Vancouver, New York, Chicago, London, Bahrain, Beijing, Al-Khobar and Shanghai.

Wearing red baseball caps and office garb, the dancers started choreographed arm-swinging, and then cell phone cameras came out from the crowd, and shoppers started moving to the beat. By last week the video had been viewed nearly 9,000 times. 

Full post as published by Larry Bodine's LawMarketing Blog on December 23, 2010 (boomark / email).