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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Toronto Law Firm Performs a Flash Mob Dance at a Shopping Mall

By Larry Bodine

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On December 15, 2010 at 1:30 p.m., a group made primarily of Blake, Cassels & Graydon LLP (Blakes) articling students, and a few partners, associates and staff, performed a Flash Mob dance at the Commerce Court food court in Toronto, to the song "I've Got a Feeling" by the Black Eyed Peas.

Blakes is a 150-year old law firm with more than 550 lawyers in offices in Montréal, Ottawa, Toronto, Calgary, Vancouver, New York, Chicago, London, Bahrain, Beijing, Al-Khobar and Shanghai.

Wearing red baseball caps and office garb, the dancers started choreographed arm-swinging, and then cell phone cameras came out from the crowd, and shoppers started moving to the beat. By last week the video had been viewed nearly 9,000 times. Now that's  infectious, fun marketing!

Full post as published by Larry Bodine's LawMarketing Blog on December 21, 2010 (boomark / email).

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