Legal Marketing & PR

Client questions should become blog posts – Revisted

Posted on July 29, 2010
In any type of business, whether it be a business which sells products or a service business, you get questions every day from clients and customers. And if you publish a blog to promote or market your business you should be taking advantage of all those questions...

Hitting the road for a much needed break

Posted on July 28, 2010
We will be out of the office officially for the next week or so as we go on a much needed break.  The entire family is heading down to Tampa Bay, Florida where our our oldest son and his wife live.  This will be the first time in over a year we have all been [...

The Disney Experience

Posted on July 21, 2010
I?m writing this on Sunday, July 17, 2010. Exactly 55 years after Disneyland opened its doors to the general public. If you?ve never been, I highly recommend it. What they promise and deliver go beyond almost every other business out there, not just in the amusement park business...

Headway Themes is now licensed under the GPL

Posted on July 19, 2010
As many of you may have noticed, over the last few days there has been a lot of discussion going on on twitter and elsewhere about premium WordPress themes and frameworks.  Especially centered around the question of licensing and the GPL. For those of you who don’t know, WordPress is licensed under the GPL...

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Blue is the New Red and Sucky Sales is the New Yellow Highlighter?

Posted on July 17, 2010
In an effort to be less “pushy”, we’ve seen some changes in sales pages lately that I don’t understand. Maybe you can help me. We’re seeing a lot less yellow highlighted text. This has been cited as a high pressure, “salesy” tactic...

Just released, Headway Themes 1.7 Beta

Posted on July 15, 2010
We have been teasing everyone now for weeks about all of the cool new features coming in the next version of Headway.  And we even gave a few a sneak peek to get some feedback.  The overall reaction was WOW!  And that has been my reaction every time Clay showed me each of the new features [...

Writing for your Right People

Posted on July 13, 2010
I post daily, and this post is always the hardest one I write every month. Here’s the comparative process: Writing for my blog Get up, load up the New post window, stare at it for 1-2 minutes while I come up with an idea, mentally write the structure while choosing an image, easily write 600 or so [...

10 Ways To Get More Comments On Your Blog Posts

Posted on July 12, 2010
I know exactly what you are going through.  Anyone that is blogging and has been blogging for any length of time understands too.  You write what you think is a kiss butt post.  You do all the right things.  The new post brings in traffic so you have the feeling people are reading the post...

Running for Your Blog… (Or is that Running Away From It?)

Posted on July 09, 2010
I recently started running in the evenings as a way to get some exercise after sitting in front of the computer for hours at a time.  Now, I should tell you right from the beginning that I hate running.  I have always found it difficult and tedious, and I would much rather do just about [...

Because, It Just Makes Sense

Posted on July 07, 2010
As humans, we go about our day constructing our reality. We think we?re logical in our choices but not really. Consider these common behaviors. We have coffee because it wakes us up. We react a certain way to our kids because they make us react that way...

How to use your business blog as a business building apparatus

Posted on July 01, 2010
If you are blogging and if you have a online or offline business, generating business and building your business should certainly be one of the goals you have for your blog.  And remember, blogging is and should be proactive marketing for you.  You should not be sitting around waiting on customers to arrive at your [...

MarketMeTweet – A twitter tool you need to check out

Posted on June 24, 2010
If you use twitter at all, especially as a marketing tool, you need to check out an application I have been testing for a while now.  MarketMeTweet puts all of the features and tools you need to run a successful marketing campaign on twitter into one application...

Why Your Business Website Needs to Always Be Unfinished

Posted on June 23, 2010
I want to share a little business secret with you. It?s a secret that when you first hear, you’ll probably say, ‘of course.’  Yet it?s a secret that often separates highly successful businesses websites from the tens of millions of websites that aren’t...

A golden niche for someone:

Posted on June 18, 2010
Is silver! err, are we calling it grey? With all this talk about Gen Y, Gen X, and Z, it’s easy to overlook a potentially massive market that appears to be rife with opportunity: The Senior Boomer.   This silver £ or grey $ has never looked so good – heck Harley Davidson is launching it’s trike… [...

How Blogging Can Make You A Better Human Being

Posted on June 17, 2010
What does it mean to be a good human being? I’d argue it means contributing to the world in a positive way and helping others. Can we agree on this? If so, then it stands to reason that helping more not only makes the world better…it makes you better as well...

Look at unsubscribes from your mailing list as a good thing – The Culling of the Herd

Posted on June 16, 2010
I know what you are thinking.  You spent a lot of time coming up with ideas of what you would send out to an email newsletter list.  You spent time setting up the mailing list functions in your auto-responder of choice.  And you spent some time maybe designing your newsletter with html...

How to be Controversial (Without Being a Jerk)

Posted on June 15, 2010
Blogs are getting more and more competitive as a thousand new bloggers join the crowd every day, and we all know that being bland is a great way to be forgotten. Much better to be bold and controversial, right? Possibly not. It’s so, so easy to step over the line from “honest voice, telling it how it [...

It Is Called Marketing, Get Over it

Posted on June 09, 2010
Sometimes it is good for our well being to rant a little.  And this post just might be classified as a rant.  Nope, it is certainly a rant.  And I am not going to apologize one bit for it either. Over the last few weeks, it seems there is an ever growing desire to distance one’s [...

Simple Strategies for Business Blog Content

Posted on June 03, 2010
If there is one comment or concern I get from businesses, either blogging or thinking about blogging it is, “where do we get content.”  I know how the frustration of this may cause you to want to throw up your hands and stop.  And you need to know you are not alone...

Here Are The Lucky Winners Of The Headway Themes And Start Blogging Today Giveaway

Posted on June 02, 2010
Over the last week, we have been running a giveaway here on Blog For Profit where we are giving away 5 personal licenses to Headway Themes and 5 free full access passes to Start Blogging Today. This was a twitter only “contest” where you were required to retweet about the giveaway, post a comment and follow me...

5 Tips For Combating Online Content Creation Burnout

Posted on May 28, 2010
Guest Post from Jay Fleischman The beginning of your online content creation endeavor is like any journey – filled with excitement, expectations and a sense of energy.  What happens next is a common stumbling block you’ve got to get over if you want to ensure your long-term success...

Giveaway – Get your free copy of the Headway WordPress Framework or Start Blogging Today

Posted on May 25, 2010
Start Blogging Today and Blog For Profit are proud to announce we are giving away some free copies of Headway and Start Blogging Today. Start Blogging Today is the massive 26 week course for both the blogging newbie and even someone who has a blog but needs help...

How to be found online as a small business

Posted on May 24, 2010
There is a gap between consumer behavior and what small businesses are doing to market their business.  This gap is causing a problem which most small businesses don’t realize even exist.  And worse, too many of these small businesses are not sure how to fix it...

Start Blogging Today – Live Today

Posted on May 21, 2010
I am sure you have noticed my postings have been very light this week.  Not there in fact. And if you have been wondering where I have been, we have been putting the final touches on a new product we are launching today. Start Blogging Today (SBT) is that product and we are thrilled to finally [...

Make mine a niche – with berries not lime!

Posted on May 16, 2010
The Facebook story of April 2010 got my tongue wagging: What is the value of generalist and bigger than life communities? Is Facebook shimmying to the monopoly corner? The advertising model #AdMad is broken, what does the right one look like? What does this all mean to us 12 months from now? The enemy of community is noise (some refer [...

New version of Headway Themes out – 1.6.5

Posted on May 13, 2010
Here is a list of the few bug fixes and some new features too. Bug Fixes Headway will now work properly when the WordPress system files are installed in a sub-directory. Occasionally the read more links on non-featured posts (where the excerpt is shown) would link to the latest post instead of the actual post...

An Unfortunate Mistake That Causes Smart Bloggers to Earn Less than Dumb Bloggers

Posted on May 12, 2010
NOTE: this post is only for smart people. If you’re dumb, you can skip it. You’ve seen em. I know you have. Dumb bloggers. I don’t mean this rudely, but there are dumb bloggers out there who are more successful than YOU, and sometimes it’s hard to understand why...

Blog for Profit? What KIND of Profit?

Posted on May 11, 2010
?I sell something and the money left over after costs is profit.? That?s the definition of profit we use most often – and it?s a very narrow one. If we broaden our definition past money exchange, profit is benefits that are greater than our investment...

How to Create Compelling Content That Ranks Well in Search Engines

Posted on May 07, 2010
I just received an email from Brian Clark of Copyblogger and one of the co-founders of ScribeSEO. Brian just created a free 28 page report on SEO copywriting. I just grabbed mine and gave it a look and it is amazing. This report is one of the most comprehensive guides to the SEO copywriting [...

Retweet To Win the PluginBuddy Mobile WordPress Plugin

Posted on May 07, 2010
My good friends over at PluginBuddy just released a kick butt premium WordPress plugin called PluginBuddy Mobile.  Cory Miller, head dude over there asked me if I would be interested in running a contest here on Blog For Profit where I could give away 5, count’em, 5 copies of the Personal license to Mobile to [...

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