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It Is Called Marketing, Get Over it

Sometimes it is good for our well being to rant a little.  And this post just might be classified as a rant.  Nope, it is certainly a rant.  And I am not going to apologize one bit for it either.

Over the last few weeks, it seems there is an ever growing desire to distance one’s self from the terms and phrases that even hint at marketing or god forbid, selling.

It is almost as if using other words to describe marketing and selling have become the new political correct thing to do.  When did marketing and selling become such a nasty, nasty?  When was the time in our history where we were suppose to be ashamed of the fact we may be marketing or selling?  And who freaking became the know it all pain in the ass who decided that marketing and selling are just something you don’t mention?

Let me make this as painful as possible for you.  If you own a business, are in business, have a professional service firm and even work for someone, there is never a day you are not marketing or selling.  You can call it what you want if it is easier for your mommy to still love you, but it is still marketing and selling.

And to those of you on twitter and elsewhere who come up with other terms to describe marketing and selling.  To those who think we should be ashamed we are marketing professionals and salesman.  Go suck an egg.

Everything we do, everything we buy and everything we consume started out being sold by someone, somewhere to someone at some point in time.  Get over it.

If you are too ashamed or too uptight to market or sell, hire a professional marketer or salesperson to do it for you.  We are proud of what we do and we enjoy it too.

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Published by: Grant Griffiths

Full post as published by Blawg for Profit on June 09, 2010 (boomark / email).