Legal Marketing & PR

Beginner Blogger – How to launch your blog (Getting noticed)

Posted on October 05, 2010
In our last post we discussed, “How to launch your new blog (The Pre-Launch).” In this post, we need to take this a bit further and touch on some activities most of us simply overlook and don’t even consider.  Remember, we are trying to separate ourselves from the crowd of other bloggers out there...

Marketing Is Hard

Posted on September 21, 2010
Blogging is easy, isn’t it? At its most fundamental point you?re writing on a subject with which you have some basic knowledge. Isn?t that the most basic description of blogging? You can, of course, spend time with the many technical details of your website but writing content is what blogging is all about...

Beginner Blogger – Inserting a Photo or an Image in a Blog Post with WordPress

Posted on September 20, 2010
Inserting a photo or an image in a blog post is a great way to make the blog easy on the eye and a pleasure to read. You can also use images to enhance your message by associating and image with the theme of your post. Here is a quick lesson on inserting a photo [...

Beginner Blogger – Modifying the Publish Date in WordPress

Posted on September 17, 2010
If you are going to keep your blog updated with new content as often as possible, you need to be able to manage your time and take advantage of those days when you have extra time to write. It is on these days you may be able to draft a number of post...

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The Myth of “The Expert”

Posted on September 16, 2010
For the most part, gurus are not helpful. Can we agree? Anyone with the audacity to call themselves a guru is either really, fantastically over-the-top awesome, or they’re stupid. It’s either one or the other, and of course…it’s usually the latter...

Beginner Blogger – Writing Pages in WordPress

Posted on September 10, 2010
In WordPress you can write a Post or a Page. Your regular writing for your blog should be to post. However there are times when you will want to write your content as a Page. For example, your “About Me” and Contact Me” content is done on a Page...

Beginner Blogger – Inserting a Link in a Blog Post in WordPress

Posted on September 09, 2010
When you are reading blog post or others are diong the same, it can be frustrating for the reader when there is not a link to the other blog you are mentioning. Readers like to follow the links and check out the information you are writing about in more detail...

Beginner Blogger – Adding Categories to your Blog Post in WordPress

Posted on September 09, 2010
Categories are the index to your blog. This is how you classify your blog post so they can be found by your readers. Generally, I recommend you try to limit your categories to no more then 20, with 15 being a better number. Readers can browse specific categories to see all post in that category [...

Beginner Blogger – How to launch your new blog (The Pre-launch)

Posted on September 02, 2010
I should have wrote this as one of the very fist post in the Beginner Blogger series.  And I realize this is a bit “bass ackwards” too.  However, I received a bunch of questions via email and twitter in the last week or so asking how to launch a blog...

Beginner Blogger – How Often Should I Post To My Blog?

Posted on August 31, 2010
This question is one that is asked a thousand times a week and answered just as many times. And, it appears there are as many different answers to this as there are the number of times it is asked. Some bloggers say you should post daily or even more then once a day...

12 Ways You Are As Powerful As He Man If You Use The Internet

Posted on August 30, 2010
As a business you have available to you, no matter your size, one of the best ways to compete and succeed with those businesses with larger advertising and marketing budgets. The internet is the great equalizer Using the internet as one of your marketing avenues truly does give you as much power as He Man when it [...

Beginner Blogger – How to Choose the Right Domain Name for Your Blog: Keywords vs Branding

Posted on August 25, 2010
Should your blog’s domain name be a brand or your own name? Or should it contain search keywords? Grant and I get this question all time from our clients. The answer may surprise you. People who are ignorant of search engine optimization (SEO) usually choose domain names that reflect the business brand in some way...

Beginner Blogger – Where do I get ideas for my blog post?

Posted on August 24, 2010
As we continue our series of posts for the Beginner Blogger, the next logical topic has to be posting to your blog.  And some of the questions I get often, if not daily are “what should I post about?”  Or, where do I get ideas for my blog post?  How often should I post to [...

Beginner Blogger – Installing WordPress and Initial Setup of Your Blog

Posted on August 22, 2010
I just realized something. How in the world can you start blogging if you don’t have a blog to post to.  And that is why I have decided to include this tutorial in the ongoing series – Beginner Blogger. And just an FYI, this is an excerpt from a book I am working on...

Beginner Blogger – Using the Kitchen Sink in WordPress

Posted on August 21, 2010
I wanted to give you one more quick WordPress tutorial today before we get into some of the other questions which have been asked.  We have some meaty topics coming and a good one tomorrow.  But, before we talk about posting to your blog, I wanted to make sure you knew how to use the tools [...

Beginner Blogger – Getting Around the WordPress Write Post Page

Posted on August 20, 2010
The purpose of this tutorial is to give you an idea of the different areas within the WordPress Write Post page. By reviewing these areas, you will be more familiar with the different areas of the Write section of your blog. Add New Post This is one of the most important pages in your WordPress Admin Panel...

Beginner Blogger – How to Add a Favicon to Your Website

Posted on August 19, 2010
A favicon is a detail in web design that is often overlooked, and it's a missed opportunity. A favicon is just one more way to extend your branding throughout your site - and even onto your visitors computer! You see, visitors who bookmark your website will also notice that your favicon becomes the icon for that bookmark, rather than an unattractive "blank" icon or default web browser icon...

5 Reasons To Build An Email List

Posted on August 18, 2010
Email marketing is one of those touchy subjects. Some love it. Others fear it or don?t understand it. Some recent conversations on Twitter say it?s dying or (fill in with new technology of the day) is an email killer. When I hear these statements I know this means it is a marketing method that will [...

Why Giving Stuff Away For Free Is More Profitable Than You Think

Posted on August 17, 2010
There’s a problem with blogging. A few problems actually. Big problems. Let’s look at what they are. These are the three main objections I hear: Blogging takes too much time. Blogging is too techy and difficult to maintain for an average business owner with no web marketing background...

Beginner Blogger – Why Blog?

Posted on August 16, 2010
For many, the one question they ask often is “why should I do a blog in the first place?”  In all seriousness, before you start a blog, that is a question you have to ask. Let me put to rest right now some of the information out there. Blogging takes time...

Beginner Blogger – What is a blog?

Posted on August 14, 2010
How could we start a series of posts answering questions from Beginner Bloggers and not answer the one burning question so many of us have had. What is a blog? Blogging has been around now for a number of years. And I am still asked this question.  And I am still amazed, but shouldn’t be, this question is [...

Questions Beginner Bloggers Would Like to Ask

Posted on August 13, 2010
If you have been reading Blog For Profit for any length of time at all, you know I like to do a blog series from time to time.  And it has been a while since we have done one.  Yesterday, I did a post where I asked you to consider for a moment what your [...

What are your readers looking for from your blog?

Posted on August 12, 2010
When you first started blogging did you ask yourself that question?  And for you beginner bloggers, are you asking that question now?  If you are not asking what your readers are looking for, how do you know what to give them? Recently, I asked that question and here are some of the answers I saw...

WordPress.com Drops an oldie but goodie…

Posted on August 11, 2010
I originally wrote what you see below as a comment to a post on WPTavern. However, I decided to post it on my own blog as a post because I want my own readers and our community to have the chance to read it.  As a prelude to this post let me state we did [...

PostRank Connect – New Service from PostRank

Posted on August 09, 2010
I am checking out the new feature of PostRank, PostRank Connect.  I will give a more detailed post as soon as I can.  ? Exclusive for subscribers! Download Blogging Tips To Help [...]

Taking the Actions You Need to Reach Your Blogging Goals

Posted on August 03, 2010
Here are just 5 actions you can take to keep on track with your blogging goals: Posting Frequency: Perhaps one of the most overlooked and most important actions bloggers need to do is to remember to post regularly to their blogs. If I had my wish, every business that is blogging, would post daily...

Give your blog exposure and get visitors and readers – Revisited

Posted on August 02, 2010
Building, launching and posting to your blog is not enough. You need to get your blog some exposure. You need to get your blog noticed. There are a number of way to do this. Some of them work better than others. However, you should not overlook any of them...

You Don’t Have Time Not to Blog

Posted on August 01, 2010
I wish I had a dollar for every time I have heard someone say that. “I don’t have time to blog…” Quite frankly, if you think blogging is a fit for your business or professional service firm, you don’t have time not to blog...

Not Getting Noticed – What You Should Not Be Doing – Revisted

Posted on July 31, 2010
I spend a lot of time talking to new and “used” bloggers on a daily basis.  One frustration I get from a lot of them is the fact they feel they are not getting noticed.  At least their blog is not getting noticed.  The questions I get can be summed up by the six we [...

Inserting a Link in a Blog Post – Revisited

Posted on July 30, 2010
When you are reading blog post or others are diong the same, it can be frustrating for the reader when there is not a link to the other blog you are mentioning. Readers like to follow the links and check out the information you are writing about in more detail...

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