Legal Marketing & PR

How to Create Search Friendly PDFs.

Posted on March 12, 2010
A question from our readers: “How would I create a text version of these documents so that they can be crawled by search engines?” Easy.  Google already indexes PDFs.  In fact, Google can index just about anything these days.  See a chart here...

Boca Raton Vet / Veterinarian ? Atlantic Animal Hospital

Posted on March 09, 2010
Launched a snazzy new site for a Boca Raton Vet.  Some key info: Emergency Services Open 24 Hours a Day, 7 days a Week. Cost Effective Treatments We practice Evidence Based Medicine. Contact a Boca Raton Vet 25+ Years in Boca and Delray. If you are in need of a veterinarian in Boca Raton, check them out.

Google Local Optimization Tips & Tricks for Law Firms

Posted on March 09, 2010
Google Local search results are on about every legal search now that includes a geographic phrase in the query.  It is almost always the top area which means it is what people will read first and concentrate on those listings. Law firms now need to pay attention to this area, if they have not already...

Boca Raton & Delray Beach Veterinarian ? Atlantic Animal Hospital

Posted on March 07, 2010
Dr. Arthur Malernee, DVM works at the Atlantic Animal Hospital located in sunny Delray Beach, Florida. For over 27 years he has treated small animals, such as dogs, cats, birds, and other pets. Emergencies Is your pet hurt or sick? We are available for emergencies at any time, day or night...

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Should You Phase Out IE 6 Testing as Designer?

Posted on March 05, 2010
Did you ever hear the story of the Zen Master?  I think we need to wait and see.  IF we get a huge drop in IE 6 requests, THEN we can begin phasing it out completely from our testing. But IE 6 Sucks! Yes, it does.  But losing business sucks more.  Spending a few more hours on [...

03/05/10 ? Florida Workers? Compensation Firm ? McConnaughhay, Duffy, Coonrod, Pope & Weaver, P.A.

Posted on March 05, 2010
McConnaughhay, Duffy, Coonrod, Pope & Weaver, P.A., a Florida workers’ compensation firm, has just launched a new web site. McConnaughhay, Duffy, Coonrod, Pope & Weaver, P.A. has long enjoyed a reputation as a premier workers’ compensation defense firm...

03/02/10 ? New Jersey Employment Rights Firm ? Schall & Barasch LLC

Posted on March 02, 2010
Schall & Barasch LLC, an employment rights firm located in Moorestown, New Jersey, has just launched a new web site. The law firm of Schall & Barasch LLC  is dedicated exclusively to protecting the rights of employees. Unlike other firms that practice law in a variety of areas, we practice in only one area – [...

Florida Bar Rules for Web Sites: Quick Synopsis

Posted on March 01, 2010
We recently attended the great LMASE seminar on the Florida Bar Rules.  Here is a quick synopsis. Overarching Guidelines: For all Forms of Advertising Name of lawyer or law firm ? Lawyer must advertise under their official bar name All forms of law advertising must disclose the town or city of one or more bona fide office locations [...

Delray Beach and Boca Veterinarian New Web Site

Posted on March 01, 2010
We recently launched a great new web site for our Delray Beach and Boca Raton Veterinarian. The new vet web site is colorful, friendly and integrates the forum directly into the home page. Better yet, it has increased the number of emergency contacts from a few calls a week, to a few calls a day! Some key [...

02/23/10 ? New York Business Valuation and Litigation Support Firm ? Mark S. Gottlieb, CPA PC

Posted on February 23, 2010
Mark S. Gottlieb, CPA PC, a Great Neck, NY, business valuation and litigation support firm, has just launched a new site. Mark S. Gottlieb, CPA PC (MSG) is distinguished as one of the Tri-State’s premier business valuation and litigation support firms...

02/19/10 ? Atlanta Securities Litigation Law Firm ? Weiss & Associates, LLC

Posted on February 19, 2010
Weiss & Associates, LLC, a firm with offices in Atlanta, Washington, D.C., and in New York, has just launched a new web site. The Firm has been at the forefront of numerous consumer protection issues over the years and is nationally known for producing outstanding results in all of the Firm?s areas of practice...

02/16/10 ? Boston Litigators ? Shapiro Haber & Urmy LLP

Posted on February 16, 2010
Shapiro Haber & Urmy LLP, a law firm in Boston, MA, has just launched a new web site. With over 30 years of experience litigating, trying, and winning multi-million dollar cases across the country, Shapiro Haber & Urmy LLP has long been a national leader in the field of complex, high-stakes litigation...

Be an Expert

Posted on February 15, 2010
I’ve been on a reading kick lately and recently read about four usability books from various authors and Gravitational Marketing. The best idea in the book, or at least in my opinion, is the part about being an expert.  Listed below is a quick summary of the advantages, how-to, and other ideas...

Design your Web Site for What Monitor Size?

Posted on February 12, 2010
There are countless monitor variations to design for.  Some monitors are large, some small, some wide, some tall.  Some browsers have multiple tabs / menus, some browsers open not full width.  What is a web designer to do? Recommendations Design your site for your audience...

Multiple Domains for Law Firms: What to do?

Posted on February 10, 2010
I am often asked the question of what to do with multiple domains for a law firm. 301 Redirect is the Best If you are not going to build unique, indepdent sites, then 301 redirect all your domains into your parent site. A 301 redirect causes the domain to fully redirect and change its name to the [...

Keep Judge Rudisill ? 18th Judicial Circuit | Brevard & Seminole County, Florida

Posted on February 09, 2010
We have launched a new web site and blog for Judge Rudisill. http://www.judgerudisill.com/ Judge Rudisill is currently assigned to the Civil/Family Division of Seminole County. He and three other Circuit Judges serve the people of the 18th Judicial Circuit at the Civil Courthouse in Downtown Sanford on Lake Monroe...

Directory Listings for Law Firms ? Cool Research Data

Posted on February 05, 2010
We recently ran some numbers for directories of law firms. We tracked statistics from Compete.com, Alexa, Open Site Explorer and Yahoo Site Explorer.  With this data we can rank legal directories based on estimated traffic.  We can also estimate out the SEO value of having a link from each directory...

1/29/10 ? New York City Trial Attorneys ? Kelly & Rubin, LLP

Posted on January 29, 2010
Kelly & Rubin, LLP, a New York city trial law firm, has just launched a PaperStreet Starter Web Site. Founded in 1993, Kelly & Rubin, LLP is a highly aggressive trial oriented partnership comprised of former assistant district attorneys, who possess an important and essential characteristic – strong litigation skills...

Law Firm Internet Marketing Guide, Ideas and Checklist for 2010

Posted on January 20, 2010
A quick checklist of ideas for 2010.  How much are you doing? Test, Test and More Test with Conversion Rate Optimization Setup a CRO campaign to test out variables in copy, images, design. See what works and does not work in near real-time. Double your leads, by improving your conversion rate from 1% to 2% and beyond...

A Review of Law Firm Internet Marketing in 2009

Posted on January 20, 2010
In 2009, the trends that we noticed were: Web Sites still dominate and are considered the core of the firm – a home base. Firms got niche.  The rise of practice area sites, including blogs continued. Better branding and focusing the web sites message / key benefits...

1/20/10 ? Indiana and Illinois Personal Injury Law Firm ? Kenneth J. Allen & Associates

Posted on January 20, 2010
Kenneth J. Allen & Associates, an Indiana and Illinois personal injury law firm, has just launched a new site. Kenneth J. Allen & Associates is a Northwest Indiana and Chicagoland personal injury law firm dedicating the entirety of its efforts to helping victims of serious injury or death resulting from the following circumstances: Serious Personal Injury Slip & [...

01/15/10 ? California Corporate Law Firm ? Goldfarb, Sturman & Averbach

Posted on January 15, 2010
Goldfarb, Sturman & Averbach, an Encino, California estate planning and corporate litigation law firm, has just launched a new web site. Goldfarb, Sturman & Averbach was founded in 1965 to serve the needs of its business clients.  Through the years, the firm has developed and added expertise in estate planning, taxation and litigation...

Law Firm SEO: A Competitive Advantage

Posted on January 11, 2010
SEO can be a competitive advantage for any law firm.  I will show you why and how. Some Background with Numbers First, according to Jakob Nielsen, the guru of usability, 88% of people use search to find what they need online.  Over 70% of people use Google in the United States...

Florida Bar Rules ? New Guidelines for Law Firm Websites

Posted on January 04, 2010
The Florida Bar is releasing the new guidelines for law firm web sites (January 1, 2010).  If you use testimonials, results or laudatory language, you need to put it behind a disclaimer page. It’s a quick read, includes a sample disclaimer, so download the Guidelines for Firm Websites here...

Quick Web Usability Tips from Prioritizing Web Usability

Posted on December 30, 2009
Reading Jakob Neilsen’s great book – Prioritizing Web Usability.  This is a must read for anyone who does web development. A web site can double its conversion rate with simple usability tricks. Home Page Scroll – Make your home page show everything important above the fold...

12/29/09 ? All-in-one Settlement Service ? Synergy Settlement Services

Posted on December 29, 2009
Synergy Settlement Services, a Florida settlement company, has just launched a new website. The Synergy group of companies is made up of Delta Settlement Solutions, Lien Settlement Solutions, MSA Settlement Solutions and Settlement Asset Management. The combination of the services they provide and the strength of their professionals gives clients a powerful partner...

12/24/09 ? Delray Beach Veterinary ? Atlantic Animal Hospital

Posted on December 24, 2009
Atlantic Animal Hospital, a Delray Beach, Florida veterinary hospital, has just launched a new web site. Dr. Arthur Malernee, DVM works at the Atlantic Animal Hospital located in sunny Delray Beach, Florida. For over 27 years he has treated small animals, such as dogs, cats, birds, and other pets...

Happy Holidays from PaperStreet ? Disclaimer for Law Firms

Posted on December 23, 2009

Awesome Designer Needed ? PaperStreet Web Design

Posted on December 23, 2009
PaperStreet is looking to add a Designer to our Creative Team! PaperStreet is a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 350 sites in the past seven years!  We did it working 35 hour weeks, with no overtime, and actual vacations...

Rock Star Senior Designer Needed ? PaperStreet Web Design

Posted on December 23, 2009
PaperStreet is looking to add a Senior Designer to our Creative Team! PaperStreet is a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 350 sites in the past seven years!  We did it working 35 hour weeks, with no overtime, and actual vacations...

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