Legal Marketing & PR

Quick Web Usability Tips from Prioritizing Web Usability

By Peter

Reading Jakob Neilsen’s great book – Prioritizing Web Usability.  This is a must read for anyone who does web development.

A web site can double its conversion rate with simple usability tricks.

• Home Page Scroll – Make your home page show everything important above the fold.   Only 23% of users scroll on the home page.  Of those that scroll, they only see 1.8 screens.
• Home Page Tips – Tell the user where they have arrived, offer benefits, offer info about the company and give users relevant, easy to understand choices to find their information.
• Content – Don’t be dense.  Make it scannable.  Create a narrow focus to perform well in search.  Offer analysis and “See Also” links.
• Menus - Don’t flood the user with info.  Create breadcrumbs.
• Design for Search – 88% of people use search to find what they need.  Make sure your web site has relevant content and is properly architected to obtain rankings.

Full post as published by PaperStreet Web Design: SpeakOut on December 30, 2009 (boomark / email).