Legal Marketing & PR

Law Firm Internet Marketing Guide, Ideas and Checklist for 2010

By Peter

A quick checklist of ideas for 2010.  How much are you doing?

• Test, Test and More Test with Conversion Rate Optimization
  • Setup a CRO campaign to test out variables in copy, images, design.
  • See what works and does not work in near real-time.
  • Double your leads, by improving your conversion rate from 1% to 2% and beyond.  Small changes can make all the difference.
• Make your Web Site the best it can be.
  • Branding / Message
    • Focus on Key Benefits you Offer to your Visitors
    • Focus on Above the Fold Calls to Action
    • Focus on Calls to Action on Each Page
  • Review your Analytics
    • Bounce Rate ? Keep below 40% and strive for below 20%
    • Time on Page
    • Exit Pages
    • Error Pages
    • Top Pages
    • Visitor Location
  • Test, Test and More Test with Conversion Rate Optimization
    • Yes, we said it twice.
    • Don?t just launch a web site and sit back.
    • Review your Analytics and Test
  • Integrate a Publishing Platform
    • Allow you to quickly update your site.
    • Allow you to blog
    • Allow you to get Social
• Consider Practice Sites
  • Specialty sites can bring in quality leads.
  • Can assist in keeping the firm branding on point by separating out competing practice groups or groups that take away from the firm?s main focus.
• Create a Blog
  • Decide whether to integrate a blog or brand the blog on its own domain.
  • Pick a niche topic and become the authority in that area.
  • Devote time to connecting with other bloggers
• Get Social
  • Twitter
  • LinkedIN
  • Facebook
  • Other Networks
• Set the Groundwork for Search Optimization
  • Build LINKS!!
    • Get links from top ranked sites.
    • See who links to your competitors, get those links.
    • Write interesting content and get free links
    • Press Releases
    • Articles
    • Social Sites
    • Reciprocate links
  • Write Quality, Relevant Content
    • Want to rank high on a topic, write an article (like this one)
    • Want to rank high for an area, write many articles
    • Don?t spam.
  • Use a Publishing Platform that is SEO friendly.
    • Site Architecture
    • SEO Friendly Page Names
    • Title Tags
    • Meta Description
    • H1 ? Headlines
    • Content
    • Footer Text
    • Alt Tags
• Consider Traditional Pay-Per-Click Campaigns
  • Quick Traffic and Guaranteed Traffic
  • Key is to track and cut non-performing terms

What else are you doing?  Let us know.

Full post as published by PaperStreet Web Design: SpeakOut on January 20, 2010 (boomark / email).