Legal Marketing & PR

A Review of Law Firm Internet Marketing in 2009

By Peter

In 2009, the trends that we noticed were:

1. Web Sites still dominate and are considered the core of the firm – a home base.
2. Firms got niche.  The rise of practice area sites, including blogs continued.
3. Better branding and focusing the web sites message / key benefits.  It’s good to see a firm truly brand itself with something professional and creative.
4. The convergence of technology (i.e. blogs, video, audio) on the web sites.  The web is becoming one.
5. Social Media efforts exploded, unless you were under a rock.
6. SEO became harder, as more firms want top rankings.  Not everyone can be #1.
7. Paid campaigns (PPC) made some clients a lot rich and others just poorer with bad targeting and overspending.
8. The rise of the use of Analytics to review performance.  You can track just about everything these days.

What trends did you notice?

Full post as published by PaperStreet Web Design: SpeakOut on January 20, 2010 (boomark / email).