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Legal Marketing & PR

Larry Bodine's LawMarketing Blog

News, opinions and insights into professional services marketing.
By Larry Bodine, Esq.

Post Frequency: 9.6/day

Last Entry: April 04, 2015 at 13:38:19

WSJ: Lawyers Lack the Skills Needed to Draw, Keep Clients

Posted on May 20, 2009
From the Wall Street Journal: In the last few months, law firms have become increasingly aware that training lawyers in marketing and business development is a key way to drive business. According to a February survey of 120 marketing directors at large law firms -- conducted by legal market researcher, BTI Consulting Group -- business development is one of the few marketing areas where law firm executives are most willing to increase spending...

WSJ: Lawyers Learning the Skills Needed to Draw, Keep Clients

Complimentary Special Report: The One Piece of Advice You Need to Earn Your Clients' Loyalty

Posted on May 19, 2009
There's been a lot of talk lately about surviving this recession, and much of the advice is focused on marketing and selling to get new clients. While continuing to bring in new business is necessary for a service firm's survival, so is keeping your current clients loyal to your firm...

Legal Recession May End Soon

Posted on May 16, 2009
In the latest sign that the recession in the legal profession may end soon, businesses will once again begin increasing their law budgets in the second half of this year according to the study BTI Mid-Year Spending Update and Outlook. Key findings of the study include: Corporate legal spending at large companies will grow nearly 5% over the next 6 months, bringing overall market growth to only negative 1...

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Get PR for Law Firm Marketing on a Shoestring

Posted on May 15, 2009
Lawyers know the value of getting your name in the news, but in these hard times, few can come up with the $5,000 or $10,000 retainer that big PR agencies want. How would you like to get access to queries from journalists as they are working on articles, plus exposure to the world's most influential news outlets -- for $34...

May issue of Originate! Business Development Newsletter now Online

Posted on May 13, 2009
The May issue of Originate! - the business development newsletter for lawyers is now online at http://www.pbdi.org/originate/ The Lead Article is always free. Lead Article: Doing What Should Come Naturally - A Lawyer Learns How to Ask for the Business Do you feel like a vulture when you ask for the business or feel you're prying into your prospects' problems? Larry Bodine Esq...

Business Development for Litigators

Posted on May 12, 2009
Business development is especially difficult for litigators, who will labor for months on a case, bring it to a successful conclusion, and then have a gaping hole of billable time to fill. Join us to learn how to overcome the bane of litigators: the one-shot case...

Address Change for Larry Bodine

Posted on May 10, 2009
As you know I work a sales trainer, teaching lawyers how to get new business and coaching them on how to originate new files. I also operate the LawMarketing Portal, Apollo Business Development, the LawMarketing Listserv, Apollo Webinars, the LawMarketing Store, edit Originate! -- the business development newsletter, and write this blog...

How To Choose or Evaluate An SEO Consultant for Law Firm Marketing

Posted on May 08, 2009
Research shows that search engine optimization (SEO) is the No. 1 best way for law firm marketers to boost traffic to their firm website and generate leads. See SEO and Email Better for Law Firm Marketing than Social Networking for proof in a research report by Marketing Sherpa...

60% of Twitter Users Quit After a Month

Posted on May 06, 2009
According to the Neilsen Wire, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter's audience retention rate, or the percentage of a given month's users who come back the following month, is currently about 40 percent...

Catch Steve Barrett THURSDAY on Getting ROI from Law Firm Marketing

Posted on May 05, 2009
Whatever you do, don't miss the legendary Steve Barrett in the LIVE webinar this Thursday: Getting a Return on Investment From Your Marketing Initiatives Are you spending on law firm marketing and getting less to show for it? Are you unable to show any ROI at all? Steve is see-in-the-dark smart about marketing and has been the CMO at (count 'em) Philadelphia's Drinker Biddle; Seattle's Perkins Coie; Paul Hastings in Los Angeles; and Choate Hall in Boston...

SEO and Email Better for Law Firm Marketing than Social Networking

Posted on May 04, 2009
This just in from Marketing Sherpa, which just published MarketingSherpa's 2009 Ecommerce Benchmark Report: There's no doubt that social media is an immensely important trend or perhaps even a sea change in how we buy, sell and communicate. Still, the chart below (scroll down) puts the role of social and Web 2...

Lawyer Kills Himself After Being Told He Was Being Laid Off

Posted on April 30, 2009
In a horrendous tragedy resulting from the recession in the legal profession, a 59-year-old lawyer with Kilpatrick Stockton who was due to lose his job for economic reasons was found dead in his Washington office this morning. He shot himself in the head, according to police...

Lawyer Offers to Give $25K to Charity if He Gets 25K Twitter Followers

Posted on April 29, 2009
Events on Twitter are really getting pathetic. First we had a movie actor who won a competition with an entire TV broadcasting network to get the most followers. Celebrity won over news, which shows the decline of the intelligence of the American Public...

Boo Hoo for the Partners in the Am Law 100

Posted on April 29, 2009
I'm weeping to read that for the first time since 1991, both average profits per partner and revenue per lawyer dipped last year among the Am Law 100 firms. And, I'm choked up that given the weakness in the market thus far in 2009, another decline seems likely this year...

How To Choose Very Strong Passwords That Are Easy To Remember

Posted on April 28, 2009
What makes a password strong is the combination of different alphanumeric, special characters, and capitalization that you use, and of course the length of the password. "I don't know about you, but I don't want to remember and type an epistle when I fill out a password field," says Dewald Pretorius of New Brunswick, Canada, who created the TweetLater service...

AZ State Bar Webcast: "Surviving the Recession"

Posted on April 27, 2009
Please join me for this 90-minute webinar and live presentation sponsored by the State Bar of Arizona on May 6 in Phoenix and online too. Visit WEBCAST- Surviving the Recession for all the details. Any lawyer in any state can attend and get 1...

How to Remember Peoples' Names

Posted on April 24, 2009
Remember that a man's name is, to him, the sweetest and most important sound in any language. —Dale Carnegie For many of us, remembering names is difficult, but make no mistake: It is extremely important in building relationships. People like to hear their own names...

Emerson College Offers Course in Law Firm Marketing

Posted on April 24, 2009
For the second year in a row, Emerson College in Boston, MA, is offering a for-credit post-graduate course in professional services marketing beginning May 11, 2009. Professor Silvia Hodges believes it is unique in the USA -- which she feels is a shame, because all law schools should teach their students how to get clients and generate new business...

How to Use Blogs for Effective Public Relations

Posted on April 23, 2009
From the LawMarketing Portal: Blogs are a pervasive part of your client's lives, according to PR expert Rodger Johnson. They are an essential element of public relations, because 80% of bloggers post reviews of products and brands -- including yours. Social media is changing how we do public relations...

Last Chance to Register for Webinar Today

Posted on April 23, 2009
What Do I Say To A Prospective Client To Win Their Business? Don't miss legal sales and business development experts Michael Cummings and me when we reveal the how-to secrets in this webinar today: DATE: Thursday, April 23, 2009; 1PM - 2:15 PM Eastern LOCATION: on the web, on your computer MORE INFO: Michael Cummings; Tel: (630) 572-4798 or mcummings@sageprofessional...

Last Chance to Register for Webinar Tomorrow

Posted on April 22, 2009
What Do I Say To A Prospective Client To Win Their Business? Don't miss legal sales and business development experts Michael Cummings and me when we reveal the how-to secrets in this webinar tomorrow: DATE: Thursday, April 23, 2009; 1PM - 2:15 PM Eastern LOCATION: on the web, on your computer MORE INFO: Michael Cummings; Tel: (630) 572-4798 or mcummings@sageprofessional...

5 Low Cost Ways to Attract More Clients for Your Small Law Firm

Posted on April 21, 2009
Excerpted from the Build Your Own Business blog by Dave Lorenzo of Aventura, FL: 1. Differentiate Yourself As times get tougher, many other lawyers will "dabble" in your area of expertise. Make your prospective clients aware that this is happening...

Great Lawyer Gift -- Personalized Cartoon

Posted on April 20, 2009
I just found the website of artist Richard Stergulz, who will create funny custom drawings featuring lawyers at www.yournameherecartoons.com. You choose the person's name (or law firm name) to be inserted into the cartoon caption. A small cartoon unframed is $75, and the largest cartoon framed is $350...

Maggie Watkins takes top law firm marketing job at Best Best & Krieger

Posted on April 20, 2009
My longtime friend Maggie Watkins has joined Best Best & Krieger as Chief Marketing And Business Development Officer. Headquartered in Riverside, CA, the firm has 200 lawyers in 8 offices. I've known her since the early days of her career as President/CEO of the Meritas legal network in Minneapolis, then Marketing Director of Luce, Forward, Hamilton & Scripps in San Diego, and most recently as Director of Marketing and Communications at LECG Consulting...

Law Firm Marketing for an ADR Practice

Posted on April 17, 2009
Most lawyers who get into mediation or other ADR services don't do it because they love to market their services, according to Diana Mercer, Esq. of Peace Talks Mediation Services, Inc. in Playa del Rey, CA. For many lawyers, marketing has a pejorative feel to it; marketing feels unprofessional for a professional service industry...

What Do I Say To A Prospective Client To Win Their Business?

Posted on April 16, 2009
How to ask for the business is the most common business development problem lawyers have. Yet, rainmakers have learned how to engage a prospective client in a structured dialogue, listen for a problem point of business 'pain' and ask the client how they might help solve this problem...

Why Blogs are Good for Law Firm Marketing

Posted on April 14, 2009
Excerpted from the New York Times: It's clear that blogs are excellent business development tools, because they establish the author as an expert to clients and attract calls from the news media. The power of blogs to influence what people buy -- and which law firms to retain -- is now established...

Law Firm Marketing for Rainmakers

Posted on April 13, 2009
From the LawMarketing Portal: Rainmaker Marketing -- 52 Rules of Engagement to Attract and Retain Customers for Life by Phil Fragasso is a must-read for professional service marketers, rainmakers and rainmaker wannabes -- according to book reviewer Cecelia Alerts...

Law Firm Marketing Newsletter "Originate!" Now Online

Posted on April 13, 2009
"Turn the key on maybe tens or hundreds of thousands or more in business..." Praise for ORIGINATE! Learn More About Subscribing to ORIGINATE! What does it take to get new clients and generate more work? Put the best ideas and advice to work for you with ORIGINATE! – the online business development newsletter for lawyers...

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