Legal Marketing & PR

Do you feel like a vulture when you ask for the business or feel you're prying into your prospects' problems? Larry Bodine Esq. relates the story of one lawyer who saw that it takes just a shift in your mindset to recognize that offering a helping hand is not the same as picking a pocket. Then he offers a number of helpful tips himself on how to make the most of that shift in attitude and confidently ask for the business.

In this last of a three part series of articles on how to market a mediation/ADR practice, Diana Mercer, Esq. explains how to turn prospects into actual clients. The main thing is to serve, serve before you sell --and then serve well afterwards. Her specific recommendations can help any lawyer improve how they convert leads for their specialty services.

This is the second part of a three part interview with Roberta D. Liebenberg, Esq., the Chair of the ABA Commission on Women in the Profession. Here she covers in detail the methods she has applied to generating legal work ? from the outside game to the inside game within your firm.

In a time of uncertainty, with pressures to invest in marketing/business development or refrain from spending, what?s a smart lawyer (or law firm) to do? Darryl Cross advises making a business case for the decision so that you align benefits with important goals in a reasonable timeframe. He offers a simple, but powerful model to do so.