Legal Marketing & PR

Rainmakers understand how to use an economic downturn to their advantage. Michael Cummings explains what silver linings they see, and offers ten critical to-dos right now for any lawyer or firm that can help you gain more work, and ensure that you come out of the recession better off than before.

This is the first part of a three part interview with Roberta D. Liebenberg, Esq., the Chair of the ABA Commission on Women in the Profession. Here she mines her experience for those essentials that all lawyers must keep in mind as they build and sustain a practice, with particular attention to options for women.

Sixth Stage of the 12 Step Pipeline: In this stage of managing your sales pipeline, as you start serving a client, Andy Havens insists that it's good business to bring other lawyers into the mix …not because it's good for you or the firm in the future, but because it's good client service/value now. So forget growing the pie; grow the party!

In this second of a three part series of articles on how to market a mediation/ADR practice, Diana Mercer, Esq. explains what marketing techniques can really work for you and how to use them effectively – from networking to building an internet presence – and also what not to do. Her specific recommendations can help any lawyer improve how they market their specialty services.

One small step to improve your client service can translate into a giant leap in your relationship, observes Darryl Cross. Since merely satisfactory passes for the ordinary these days, it doesn't take much to impress your clients and make them look forward to working with you. Here are some ideas on how to be extra-ordinary.

To get noticed you need to stand out from the crowd, argues Thom Singer. And a good way to stand out with clients, prospects and contacts is to do something bold, unique and new. He challenges you to take a risk in how you position yourself in the marketplace. Doing the same old thing is even riskier.

Larry Bodine Esq. shows how to take a good bio and use search engine methods and social networking sites to connect to those who are looking for your services and those who can help you generate business and business connections.