Legal Marketing & PR

Emerson College Offers Course in Law Firm Marketing

By Larry Bodine, Esq.

For the second year in a row, Emerson College in Boston, MA, is offering a for-credit post-graduate course in professional services marketing beginning May 11, 2009.  Professor Silvia Hodges believes it is unique in the USA -- which she feels is a shame, because all law schools should teach their students how to get clients and generate new business.

Prof. Hodges of the college's Department of Marketing Communication invented the course last year, and its graduates have gone on to marketing positions in accounting architectural, engineering, executive search and law firms worldwide. In fact one of her students, Idan Nishlism is now the first legal marketer in Israel, working for Shiboleth law firm in Tel Aviv.

The course includes guest lecturers who are well-known names in professional services marketing like Anne Malloy Tucker of Goodwin Procter, Joshua Peck of Duane Morris,Larry Smith of Levick Communications, Donna Shaft of Mason & Perry LP, and Catherine MacDonagh, founder and head of LSSO.

Keeping things lively, Prof. Hodges will include workshops, role playing and other break-out sessions. Each student must make a 20-minute PowerPoint presentation on the profession he or she picked. It must give an insight into the state of marketing in the profession what triggered the firms in the field to embrace marketing, and what are the typical marketing tools used.

For the full story, visit the LawMarketing Portal at www.lawmarketing.com 

Full post as published by Larry Bodine's LawMarketing Blog on April 24, 2009 (boomark / email).