Legal Marketing & PR

Big Corporations Hiring Smaller Law Firms

Posted on April 10, 2009
According to Bloomberg.com, U.S. companies are adding firms with 300 or fewer lawyers to their outside-counsel roster and saving as much as half compared with fees of Wall Street firms more than triple that size. I wrote about this trend in Pendulum Swings in Favor of Mid-size Law Firms on the LawMarketing Portal...

Womble Carlyle Website Named Best in the Carolinas

Posted on April 09, 2009
Once again, Womble Carlyle's Web site, www.WCSR.com, has been named the best law firm Web Site in both North Carolina and South Carolina.  Who doesn't love a site with Winston the Bulldog walking across the page? Womble Carlyle and WCSR.com won "Best in Contest," the top overall honor, in the Lawyer's Weekly annual "Best Law Firm Web Site 2008" competition...

Last chance to register for Today's Webinar: Learn What Women Rainmakers Know

Posted on April 08, 2009
        Learn What Women Rainmakers Know -- Highlights of the Women Rainmaker's Study     Catherine MacDonagh, founder of the Legal Sales and Service Organization (LSSO), will be the featured guest on a web seminar, to discuss which business development activities work best, the right attitude that leads to successful business development and how to overcome obstacles to generating new business...

Lawyer Participation on LinkedIn Skyrocketing

Posted on April 08, 2009
From Steve Matthew's Stem Blog: Stem has been conducting ongoing tracking of the 'law practice industry' category on LinkedIn.  The chart below displays the number of profile pages indexed by Google on four different dates over the course of the last year...

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Last chance to register for Webinar: Learn What Women Rainmakers Know

Posted on April 07, 2009
Last chance to register -- don't miss out! Learn What Women Rainmakers Know -- Highlights of the Women Rainmaker's Study Catherine MacDonagh, founder of the Legal Sales and Service Organization (LSSO), will be the featured guest on a web seminar, to discuss which business development activities work best, the right attitude that leads to successful business development and how to overcome obstacles to generating new business...

Last chance to register Tomorrow for Webinar: Learn What Women Rainmakers Know

Posted on April 07, 2009
        Learn What Women Rainmakers Know -- Highlights of the Women Rainmaker's Study     Catherine MacDonagh, founder of the Legal Sales and Service Organization (LSSO), will be the featured guest on a web seminar, to discuss which business development activities work best, the right attitude that leads to successful business development and how to overcome obstacles to generating new business...

Last chance to register for Tomorrow's Webinar: Learn What Women Rainmakers Know

Posted on April 07, 2009
        Learn What Women Rainmakers Know -- Highlights of the Women Rainmaker's Study     Catherine MacDonagh, founder of the Legal Sales and Service Organization (LSSO), will be the featured guest on a web seminar, to discuss which business development activities work best, the right attitude that leads to successful business development and how to overcome obstacles to generating new business...

Getting New Business from Online Social Networks

Posted on April 06, 2009
Today's post on getting new business out of online social networking is part of a series coordinated by Martindale-Hubbell Connected. So far we've heard from bloggers Bob Ambrogi of LawSites, Monica Bay of The Common Scold, Sean Doherty, Rees Morrison, and Kathleen Delaney...

Social Networks Now More Popular than Email

Posted on April 02, 2009
From the LawMarketing Portal: Two-thirds of the world's Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, reports public relations expert Brian Solis. What's more, Facebook has surpassed MySpace! You heard that right...

LMA Gives #1 Law Firm Marketing Award to Akin Gump

Posted on April 02, 2009
The Legal Marketing Association today gave out Your Honor awards to 77 law firms in 23 categories. Following are the highlights of winners, some of which made money for their firms: First place: Business Development: Dykema, a 381-lawyer firm in Detroit, targeted 4 industries for new business: automotive, financial, transportation and pharmaceuticals...

Dykema Wins LMA Law Firm Marketing Awards for $6 Million Business Development Program

Posted on April 02, 2009
The Legal Marketing Association today gave out Your Honor awards to 77 law firms in 23 categories. Following are the highlights of winners, some of which made money for their firms. Visit  the LawMarketing Portal at www.LawMarketing.com to see more details and pictures...

Dykema Wins LMA Law Firm Marketing Award for $6 Million Business Development Program

Posted on April 02, 2009
The Legal Marketing Association today gave out Your Honor awards to 77 law firms in 23 categories. Following are the highlights of winners, some of which made money for their firms. Visit  the LawMarketing Portal at www.LawMarketing.com to see more details and pictures...

"Ghost" Twitterers Bash Holland & Knight Online

Posted on April 01, 2009
"Ghost" Twitterers -- that is some who impersonates a real person or company -- by the handle "hklaw" and "hklawtwits" have been bashing the international law firm of Holland and Knight (whose web address is hklaw...

Martindale-Hubbell Launches Today

Posted on March 31, 2009
With a base of 1 million lawyers, Martindale-Hubbell launches its Connected online social network today.  It's been in beta testing for several months and currently has 3,000 members. Here's what makes it different from LinkedIn, Facebook, Legal OnRamp and the ABA's LegallyMinded: It's for lawyers only, an attractive feature for attorneys...

Martindale-Hubbell Connected Launches Today

Posted on March 31, 2009
With a base of 1 million lawyers, Martindale-Hubbell launches its Connected online social network today.  It's been in beta testing for several months and currently has 3,000 members. Here's what makes it different from LinkedIn, Facebook, Legal OnRamp and the ABA's LegallyMinded: It's for lawyers only, an attractive feature for attorneys...

Baker & Daniels' Identity Launch Takes Off with Flight 317

Posted on March 30, 2009
From the LawMarketing Portal: After Melanie Green joined Baker & Daniels and the Director of Business Development & Marketing in Indianapolis, IN, the most frequent advice she was given when inquiring about how to achieve success was to "keep her hands off the logo...

Law Firm Marketing Alert: YouTube Traffic Exceeds 100 Million Unique Visitors

Posted on March 27, 2009
From my friend Joshua Fruchter's blog LawyerCasting: YouTube Traffic Exceeds 100 Million Unique Visitors For First Time in January 2009 Law firms and individual attorneys considering whether to start using online video as a marketing tool need look no further than research by comScore finding that more than 100 million unique US Internet users visited YouTube during January 2009...

Now online: New issue of Originate! Business Development Newsletter

Posted on March 26, 2009
The new issue of Originate! -- the business development newsletter -- is now online. This issue features a host of lawyers talking about business development and three installments in a series of articles detailing valuable business development initiatives...

One in Four Law Firms Plan to Add Bankruptcy and Litigation Lawyers

Posted on March 26, 2009
Bankruptcy and Litigation Most In-Demand Specialties  Despite a down economy and layoffs in the legal field, one-quarter (25 percent) of lawyers interviewed recently said their organizations would be adding personnel in the next 12 months. The majority (65 percent) of survey respondents forecast no change in staffing levels while one in 10 attorneys said their firms and corporations would be reducing the size of their teams in the coming year...

Using web analytics to increase your traffic

Posted on March 25, 2009
Hat tip to Staff writer Correy E. Stephenson of Lawyers USA: As the Internet becomes an ever-increasing source of clients, it's extremely valuable to understand how and why potential clients arrive at your website or blog. Web analytics – the information included in the site's browser log – can provide those answers...

Despite recession, McGuireWoods expands into London

Posted on March 24, 2009
The recession isn't affecting 900-lawyer McGuireWoods, which just entered the London market by acquiring a firm there. McGuireWoods has announced plans to acquire the law firm Grundberg Mocatta Rakison (GMR) in London.  The combined firm will be called McGuireWoods...

Law Firms Continue to Expand Despite Poor Economy

Posted on March 23, 2009
Excerpted from the Legal Intelligencer: A tough economy doesn't necessarily mean expansion-minded firms are putting their plans on hold. Blank Rome and K&L Gates each announced recently  the opening of an office in markets far from their respective home bases of Philadelphia and Pittsburgh...

285-lawyer Wolf Block decides to dissolve

Posted on March 23, 2009
Excerpted from the Philadelphia Business Journal: The partners of Wolf Block voted Monday to dissolve the 106-year-old law firm due to a combination of effects of the recession on the firm's core real estate practice, the constriction of credit and the anticipated departures of significant partners and practices...

ABA President-Elect to Speak at Best Lawyers 25th Anniversary Event

Posted on March 20, 2009
Best Lawyers, one of the  country's few legitimate lawyer-rating services, will mark its 25th anniversary in 2009 by honoring the 1,397 lawyers from throughout the U.S. who have been listed in its publication since it began rating lawyers in 1983...

2 Day Marketing Boot Camp for Small Law Firms

Posted on March 19, 2009
There's a good conference coming up soon tailored for partners at small law firms, solo practitioners, of counsel attorneys and associates: The Rainmaker Retreat, a program that's helped 6,000 attorneys find more and better clients. It's being held Friday, March 27th & Saturday, March 28th at the Treasure Island Hotel in Las Vegas, NV...

Many Firms are Profiting in this Economy

Posted on March 18, 2009
Robert Denny is right on the money in his March Legal Communique, excerpted here: "Don't believe all the gloom and doom. Many firms are profiting in this economy. And that is certainly true today in most parts of our economy including the legal profession...

45% of Law Firms Block Access to Social Networking Sites

Posted on March 17, 2009
According to Doug Cornelius, who writes the Compliance Building blog, nearly half of all law firms block access from work computers to Facebook, MySpace and YouTube. These are three of the top 10 most visited sites on the web. He and Steve Matthews conducted an informal survey of 231 law firms, large and small, in January 2009 on Zoomerang...

Recession will Forever Change the Legal Profession

Posted on March 16, 2009
New York Times columnist and author Thomas L. Friedman recently posed this question: "What if the crisis of 2008 represents something much more fundamental than a deep recession? What if it's telling us that the whole growth model we created over the last 50 years is simply unsustainable economically and ecologically and that 2008 was when we hit the wall — when Mother Nature and the market both said: 'No more...

Google becomes a monopoly with +70% market share, raising antitrust pushback

Posted on March 13, 2009
According to Hitwise, Google has a 72% market share of online search, putting it over the 70% benchmark for having market power to raise prices unilaterally.  This arguably makes Google a monopoly.  This status has deservedly brought Google antitrust challenges from the US Government...

A New Magazine for Women Litigators

Posted on March 12, 2009
There's a new online magazine for "women in litigation" called "Sue" (get it?) The technology is very slick: you can turn the pages online just like a real magazine. You can "zoom" to enlarge the copy 400%, making it easily readable...

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