Legal Marketing & PR

Catch Steve Barrett THURSDAY on Getting ROI from Law Firm Marketing

By Larry Bodine, Esq.

Whatever you do, don't miss the legendary Steve Barrett in the LIVE webinar this Thursday: Getting a Return on Investment From Your Marketing Initiatives

Are you spending on law firm marketing and getting less to show for it? Are you unable to show any ROI at all?

Steve is see-in-the-dark smart about marketing and has been the CMO at (count 'em) Philadelphia's Drinker Biddle; Seattle's Perkins Coie; Paul Hastings in Los Angeles; and Choate Hall in Boston. He's been a force to reckon with in law firm marketing for 20 years.

Take a guess at which of the following initiatives are high-yield, and which are a total waste of money:

Join us This Thursday  as Steve reveals the answers.  He will also discuss how to create a "velocity" spreadsheet of clients that are growing, leaving, new or shrinking, how client teams generate revenue and making cross-marketing work.  The bottom line of all his points is pursuing initiatives that give you a return on investment.

Who should attend:

• CMOs and Marketing Directors
• Marketing Partners
• Members of the firm Executive and Management committees.
• Any lawyer who wants to spend a buck, and make ten back.

Don't put it off.  Register now.

Full post as published by Larry Bodine's LawMarketing Blog on May 05, 2009 (boomark / email).