Legal Marketing & PR

Hubbard One Social Networking Survey: Firms using blogs & LinkedIn. Twitter not so much.

Posted on January 15, 2010
Many thanks to John Simpson, Managing Account Director, for furnishing a copy of the Hubbard One Social Networking Survey at the Managing Partner Forum in Florida: Hubbard One Social Networking Survey •          50 in-depth interviews •          Law firms and Managing Partners: AmLaw 20 •          Companies and General Counsel: Fortune 20   Facebook Today •          Firm Page –      35% of top 20 American law firms have FB page •          Firm Employee Groups –      40% of top 20 American law firms have FB groups –      60% of top 20 Fortune 500 firms have FB groups •          Individual Profiles/Pages –      0% of top 10 GC's, 10 Managing Partners have public FB profiles   LinkedIn Today •          LinkedIn Profiles –      3 General Counsels of top 20 Fortune 500 Companies –      3 Managing Partners of top 20 AmLaw firms •          LinkedIn Groups –      Current Employees •          40% of top 20 AmLaw firms –      Alumni •          70% of top 20 AmLaw firms •          LinkedIn Company Profiles –      100% of top 20 AmLaw firms and Fortune 500 companies General Counsel LinkedIn Usage •          Only 25% visit LinkedIn more than once a month •          Only 5% visit more than once a week •          80% review firm website bios •          17% also review LinkedIn profiles •          10% have taken a call based on a LinkedIn intro •          4% have looked for common connections •          4% consider LinkedIn recommendations when considering giving work to a firm Attorney LinkedIn Usage •          68% of lawyers visit LinkedIn more than once a month •          28% of lawyers visit more than once a week •          56% have used LinkedIn to locate bios •          32% have looked for common connections •          4% have used LinkedIn to generate business •          0% have connected with a GC they didn't already know How are Attorneys and GCs Using LinkedIn? Viewing profiles, resumes, updates 80% Finding common connections 16% Finding the person you need 4% Getting introductions 0% Twitter Today ...

Hubbard One Social Networking Survey: Firms using blogs & Linked in. Twitter not so much.

Posted on January 14, 2010
Many thanks to John Simpson, Managing Account Director, for furnishing a copy of the Hubbard One Social Networking Survey at the Managing Partner Forum in Florida: Hubbard One Social Networking Survey •          50 in-depth interviews •          Law firms and Managing Partners: AmLaw 20 •          Companies and General Counsel: Fortune 20   Facebook Today •          Firm Page –      35% of top 20 American law firms have FB page •          Firm Employee Groups –      40% of top 20 American law firms have FB groups –      60% of top 20 Fortune 500 firms have FB groups •          Individual Profiles/Pages –      0% of top 10 GC's, 10 Managing Partners have public FB profiles   LinkedIn Today •          LinkedIn Profiles –      3 General Counsels of top 20 Fortune 500 Companies –      3 Managing Partners of top 20 AmLaw firms •          LinkedIn Groups –      Current Employees •          40% of top 20 AmLaw firms –      Alumni •          70% of top 20 AmLaw firms •          LinkedIn Company Profiles –      100% of top 20 AmLaw firms and Fortune 500 companies General Counsel LinkedIn Usage •          Only 25% visit LinkedIn more than once a month •          Only 5% visit more than once a week •          80% review firm website bios •          17% also review LinkedIn profiles •          10% have taken a call based on a LinkedIn intro •          4% have looked for common connections •          4% consider LinkedIn recommendations when considering giving work to a firm Attorney LinkedIn Usage •          68% of lawyers visit LinkedIn more than once a month •          28% of lawyers visit more than once a week •          56% have used LinkedIn to locate bios •          32% have looked for common connections •          4% have used LinkedIn to generate business •          0% have connected with a GC they didn't already know How are Attorneys and GCs Using LinkedIn? Viewing profiles, resumes, updates 80% Finding common connections 16% Finding the person you need 4% Getting introductions 0% Twitter Today ...

11 Things To Stop Doing Top Get Results In 2010

Posted on January 14, 2010
  This is the lead article in the January 2010 issue of Originate! -- the business development newsletter.   Check out the additional articles including: The Creative Brief: 5 Easy Steps towards More Effective Marketing Tactics Advertising and PR agencies often try to distinguish themselves by how they guide you to successful marketing activities...

Top Trends: 2010 Will Be a Comeback Year for M&A Activity

Posted on January 13, 2010
Sharon Geraghty and Matthew Cockburn, co-leaders of Torys' M&A Practice predict that 2010 will be a comeback year with significant M&A activity. While 2009 was a slow year in the M&A space, in 2010 the pickup in M&A activity will be considerable...

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Law Firm Layoffs Dwindling to Zero

Posted on January 11, 2010
According to LawShucks.com, 2009 will go down as the worst year ever for law-firm layoffs. More people were laid off by more firms than had been reported for all previous years combined.  The good news is that the layoffs peaked in March 2009, and were at their lowest point of the year in December 2009 -- auguring for a better 2010...

Last Chance to Register for Crafting Your Personal Marketing Plan for 2010

Posted on January 11, 2010
WEB SEMINAR PRESENTED BY: Apollo Business Development  SPEAKERS: Michael Cummings and Larry Bodine, Esq.  DATE: January 14, 2010, 1PM - 2:15 PM Eastern time LOCATION: Over the Web, on your computer MORE INFO: CONTACT: Michael Cummings; (Tel) 630...

..Recession Spurs Interest in Law Schools

Posted on January 10, 2010
From the New York Times: It took longer than some experts expected, but the recession and the resulting shortage of good jobs have spurred a jump in applications to law schools and a growing interest in graduate programs The number of people taking the Law School Admissions Test, for example, rose 20 percent in October, compared with October 2008, reaching an all-time high of 60,746...

Comcast Wants Law Firms to Change the Channel on Hourly Rates

Posted on January 08, 2010
Art Block, the general counsel top in-house lawyer at Comcast Corp., froze its legal spending in 2009 after years of annual law-firm increases of 5 percent or more. Block says the freeze was partly in response to the recession, but also was triggered by the belief that hourly rates, particularly for first-year associates, had gotten out of hand, according to Philly...

JD Supra Transforms Into Content Distribution Platform

Posted on January 07, 2010
JDSupra.com, has transformed into a site where lawyers can upload articles, work product, forms and opinions and have them broadcast out to:  12 LinkedIn Groups  23 Facebook Legal Pages  31 RSS Legal Feeds  33 Twitter accounts JD Supra was launched in 2007 as a repository of free legal information shared by the professionals who generate it...

Crafting Your Personal Marketing Plan for 2010

Posted on January 06, 2010
WEB SEMINAR PRESENTED BY: Apollo Business Development  SPEAKERS: Michael Cummings and Larry Bodine, Esq.  DATE: January 14, 2010; 1 PM - 2:15 PM Eastern time LOCATION: Over the Web, on your computer MORE INFO: CONTACT: Michael Cummings; (Tel) 630...

Goulston Storrs Promotes Theresa Bomba to Associate Director

Posted on January 06, 2010
Theresa Bomba, one of the sharpest knives in the marketing drawer, has been promoted from Goulston & Storrs' Manager of Marketing to Associate Director of Marketing. She will be responsible for the firm's overall branding and communication strategy andimplementation...

Advertising and Client Feedback Low Priorities in Law Firm Marketing

Posted on January 05, 2010
Law firms are cutting back on advertising and client feedback programs, according to a new survey by the LMA.  Instead their highest law firm marketing priorities are proposals, business development coaching and training, and client seminars and CLE...

370 Passwords You Shouldn't Use

Posted on January 04, 2010
We all know that we're not supposed to use easy-to-guess passwords, like our birth dates, nickname or the word "password."  It just makes it too easy for the organized crime hackers to break into your Twitter account (it happened to me) or web site (it happened to me twice...

Why Windows 7 Will Bomb in Law Firms

Posted on January 01, 2010
In an article in the ABA Journal, Dennis Kennedy makes it pretty clear that the new Windows 7 operating system will bomb in law firms. Most law firms have installed Windows XP, it works fine and they don't want to fix what's not broken. There is no compelling reason to get Windows 7...

Merry Christmas!

Posted on December 24, 2009

Get Into the Secret Directory that GCs Use to Find Law Firms

Posted on December 23, 2009
We all know about Chambers, Best Lawyers, Leading Lawyers and other directories sold by commercial publishers.  But there's a near-secret online directory that corporations and in-house counsel actually use to find a law firm, and chances are you've never heard of it...

A Holiday Greeting with "Stickiness"

Posted on December 22, 2009
Wolf Greenfield, a 60-lawyer intellectual property law in Boston, has once again created a clever holiday greeting -- a sheet of flexible holiday magnets that combines marketing with fun. Drawing on the talents of Sally (only the cops call her Sara) Crocker, Director of Client Services, and Jay Wager, Senior Manager of Business Development, the firm sent out a 7" by 9" sheet with 110 individual words that can be pulled apart and rearranged...

David Schmahmann, a former partner

Posted on December 21, 2009
David Schmahmann, a former partner with Nutter, McClennen in Boston, has just released his second novel, Nibble & Kuhn. The title is actually the name of a fictitious Boston law firm that serves as the background for a story about an unraveling firm, a young associate's struggle for success, and a complex workplace relationship...

David Schmahmann Publishes his second novel, Nibble & Kuhn

Posted on December 21, 2009
David Schmahmann, a former partner with Nutter, McClennen in Boston, has just released his second novel, Nibble & Kuhn. The title is actually the name of a fictitious Boston law firm that serves as the background for a story about an unraveling firm, a young associate's struggle for success, and a complex workplace relationship...

Agency Drops Spurious Ethics Charge Against Total Attorneys

Posted on December 18, 2009
The Illinois Attorney Registration and Disciplinary Commission (ARDC) has closed its investigation of a wacky complaint filed against Total Attorneys, Inc. and its president Kevin Chern, with no finding of wrongdoing.  The complaint, filed by a publicity-seeking Connecticut attorney, was part of a sweeping effort by the complainant to shut down pay-per-performance marketing in the legal profession...

Halleland Lewis Introduces 100% Lean Law Firm

Posted on December 17, 2009
A giant nutrition label grabs your eye at the Minnesota airport. It's not for an energy drink or pack of lunch meat, its an advertisement for a "100% Lean Law Firm.  Newbreedlaw.com." As a general counsel or client executive, I'd like what I see: 0g fat...

Blogging Picks Up while Twitter's Global Growth Flattens

Posted on December 16, 2009
From TechCrunch by Erick Schonfeld on November 24, 2009 Only a year ago, the conventional wisdom was that blogs were dead and microblogging would soon replace them. Twitter was supposed to kill blogs because it's so much simpler to publish one sentence fragment at a time rather than whole thoughts bunched together into what is known in the trade as 'paragraphs...

Doctor Silvia Hodges Calls on Law Schools to Teach Reality

Posted on December 15, 2009
"We are painfully familiar with client complaints that large law firms charge too much for new associates who know too little about the practice of law to be worth it," said Prof. Silvia Hodges, who is a full-time faculty member at Emerson College in Boston, where she teaches professional/legal services marketing...

58% of corporate counsel say that law firms are too profitable

Posted on December 13, 2009
More than half of corporate counsel surveyed (58%) say they believe law firms are too profitable, according to the LexisNexis State of the Legal Industry Survey.  This means clients feel they were ripped off, or overpaid for what they got from law firms...

Use This Letter to Get Approval to Attend the LMA National Conference

Posted on December 10, 2009
The LMA national confererence is coming up on March 10-12 in Denver.  However, some marketers are having trouble getting approval to go because of the poor economy and cost-cutting at their firms. It's not cheap.  Registration for a regular member is $995, and non-members pay $1445...

December Issue of Originate Now Available Online

Posted on December 10, 2009
Try Our FREE Sept. 2008 Anniversary Issue and September 2007 Issue under "Archives." About this Issue: Six Gold Rings...A 'True Love's' Gift from Originate! Our contributors this month aren't quite as obsessive as the 'true love' who gives those numerate presents in the seasonal song...

Four law firms report partner billing rates reaching $1,000 or more

Posted on December 09, 2009
Four law firms reported partner billing rates reaching $1,000 or more: Buchanan Ingersoll & Rooney at $1,020, Foley & Lardner at $1,035, Jenner & Block at $1,000 and Locke Lord Bissell & Liddell at $1,045, according to a new survey. Recession?  What recession? The National Law Journal reported that the recession has forced most other U...

More than a Million Lawyers on LinkedIn

Posted on December 08, 2009
At some point in fall 2009, the number of lawyers with profiles on LinkedIn crossed over the 1 million mark, and stands at 1,359,590 today, according to my calculations. With 50 million members, this shows that lawyers realize that LinkedIn is the de facto online directory of professionals, and they have made the smart move to be a part of it...

Webinar Thursday: Confronting the Client Value Rebellion

Posted on December 07, 2009
Based on the economy, budget pressures and the Association of Corporate Counsel's ACC Value Challenge, there have been some wide-ranging, fundamental and long lasting changes in the ways clients retain and hire attorneys. This seminar details how to adapt today so you won't lose your top clients and be locked out of many opportunities...

Bankruptcy Practice Still Red Hot

Posted on December 04, 2009
A recent report indicates that the national bankruptcy rate rose 33 percent in the third quarter of 2009, as compared to the same time period last year, according to the American Bankruptcy Institute ("ABI"). This spike in rates represents the highest rate of bankruptcy filings since 2005...

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