Legal Marketing & PR

JD Supra Transforms Into Content Distribution Platform

By Larry Bodine

JDSupra.com, has transformed into a site where lawyers can upload articles, work product, forms and opinions and have them broadcast out to:

•  12 LinkedIn Groups
•  23 Facebook Legal Pages
•  31 RSS Legal Feeds
•  33 Twitter accounts

JD Supra was launched in 2007 as a repository of free legal information shared by the professionals who generate it. When lawyers upload documents, they get to create a profile for free. Visitors can search the site for legal documents, also for free, and they are linked to the profile.  It's an excellent marketing tool, which has been made even better now that JDSupra is a distribution service.

To top it off, JDSupra has even created an iPhone app to read the latest updates, alerts and case filings. Subjects covered include:

• Real estate
• Banking and finance
• Immigration
• Insurance
• Consumer protection
• Taxes
• Bankruptcy
• Intellectual property
• Health law
• Labor and employment
• Legal marketing
• and many others.

"We're not trying to be a social network, we're just getting our information out through the networks," said JDSupra founder Aviva Cuyler. "As the social web opened up, we are now distributing legal content that lawyers and firms want to get in front of potential clients." 

Full post as published by Larry Bodine's LawMarketing Blog on January 07, 2010 (boomark / email).