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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Hubbard One Social Networking Survey: Firms using blogs & LinkedIn. Twitter not so much.

By Larry Bodine

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Many thanks to John Simpson, Managing Account Director, for furnishing a copy of the Hubbard One Social Networking Survey at the Managing Partner Forum in Florida:

Hubbard One Social Networking Survey

• 50 in-depth interviews

• Law firms and Managing Partners: AmLaw 20

• Companies and General Counsel: Fortune 20

Facebook Today

• Firm Page

– 35% of top 20 American law firms have FB page

• Firm Employee Groups

– 40% of top 20 American law firms have FB groups

– 60% of top 20 Fortune 500 firms have FB groups

• Individual Profiles/Pages

– 0% of top 10 GC's, 10 Managing Partners have public FB profiles

LinkedIn Today

• LinkedIn Profiles

– 3 General Counsels of top 20 Fortune 500 Companies

– 3 Managing Partners of top 20 AmLaw firms

• LinkedIn Groups

– Current Employees

• 40% of top 20 AmLaw firms

– Alumni

• 70% of top 20 AmLaw firms

• LinkedIn Company Profiles

– 100% of top 20 AmLaw firms and Fortune 500 companies

General Counsel LinkedIn Usage

• Only 25% visit LinkedIn more than once a month

• Only 5% visit more than once a week

• 80% review firm website bios

• 17% also review LinkedIn profiles

• 10% have taken a call based on a LinkedIn intro

• 4% have looked for common connections

• 4% consider LinkedIn recommendations when considering giving work to a firm

Attorney LinkedIn Usage

• 68% of lawyers visit LinkedIn more than once a month

• 28% of lawyers visit more than once a week

• 56% have used LinkedIn to locate bios

• 32% have looked for common connections

• 4% have used LinkedIn to generate business

• 0% have connected with a GC they didn't already know

How are Attorneys and GCs Using LinkedIn?

Viewing profiles, resumes, updates	80%
Finding common connections	16%
Finding the person you need	4%
Getting introductions	0%

Twitter Today

... Clients tweeting? 0 of top 20 Fortune 500 General Counsels are tweeting

... Law firm leaders tweeting? 0 of top 20 AmLaw Managing Partners are tweeting

... Law firms tweeting? 5 of top 20 AmLaw firms are tweeting

Blogs Today

• ~45% of AmLaw 200 Blogging

• Blawg.com is tracking:

• 2,788 legal blogs

• 1,400 active blogs

• >680,000 posts

The interviewees:

• 50 in-depth interviews

– 25 General Counsel

– 25 Attorneys

• 20 Partners

• 5 Senior Counsel

• Research sample typically includes:

– Law firms and Managing Partners: AmLaw 20

– Companies and General Counsel: Fortune 20

Full post as published by Larry Bodine's LawMarketing Blog on January 15, 2010 (boomark / email).

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