Legal Marketing & PR

Lawyers Predict Growth In Bankruptcy, Litigation Work

Posted on February 22, 2010
In recent times bankruptcy and litigation have been growth areas within many firms, and a new survey shows this trend is apt to continue. In the Robert Half Legal poll, nearly one in three (32 percent) lawyers cited bankruptcy/foreclosure as the area that will experience the most growth in the next three months...

Lawyer Gets New Business Using Twitter for Law Firm Marketing

Posted on February 22, 2010
Back when Twitter became a sensation in January 2009, the data had shown that Twitter was not yet an effective as a business development tool.  I said if the facts changed, I would change my mind and it's happened: lawyers are getting business via the popular micro-messaging platform...

Last Day for Discount to "Business Development for Litigators

Posted on February 19, 2010
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News Reporters Now Depend on Social Media Sources

Posted on February 18, 2010
A national survey conducted by Cision and Don Bates of George Washington University found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed: 89% said they turn to blogs for story research 65% to social media sites such as Facebook and LinkedIn 52% to microblogging services such as Twitter 61% use Wikipedia, the popular online encyclopedia...

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Facebook Generates More Website Visitors than Google

Posted on February 17, 2010
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites. Being a member of Facebook involves having friends and family share Web links to interesting news stories, photos, videos and Internet sites...

App Store Now Has 150,000 Apps and One Could Be Your Firm's

Posted on February 16, 2010
According to the Dutch analytics company Distimo, there are now more than 150,000 apps available for the super-popular iPhone.  Of those, some 75% are paid applications while only 25% are free. This is in stark contrast to the second largest app store, Android Market, where recent data suggests that over 60% of the app there are free...

The Elements that Clients Look for on Your Law Firm Website

Posted on February 15, 2010
From Hubspot: We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday surveyed more than 200 buyers of B2B services -- in companies of all sizes -- to rate the importance of various elements of a service provider's website...

49% of Marketers Plan to Increase Budget for Online Social Media

Posted on February 13, 2010
Considering that social media is at a very early stage in its life cycle, a 7% confidence rating that it is producing measurable ROI and should be funded liberally is outstanding. Conservative budget increases by almost half of all marketers surveyed -- based on the promise that social media will eventually produce ROI -- is another vote of confidence for this marketing channel in the longer term...

Gartner Research Prediction: Social Web & Twitter will Revolve around Facebook

Posted on February 12, 2010
Gartner Research predicts marketing with technology for 2010 in a new research report. Here's our future according to Gartner: By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms...

Boomers are New Social Media Mavens

Posted on February 11, 2010
Baby Boomers are spending more time on the Internet than ever, according to new CPH Research on behalf of Continuum Crew. This is one of several insights on the emergence of the new 'social media maven' among Baby Boomers, and indicates that social media has significantly carved out time generally reserved for traditional media...

PR Strategies on a Shoe String Budget

Posted on February 10, 2010
Catch John Remsen and me presenting "PR Strategies on a Shoe String Budget" on BlogTalk Radio. Listen in as your host Kevin Chern of TotalAttorneys presents a follow-up to our presentation at the 2009 Get a Life Conference, "Powerful PR Strategies on a Shoe String Budget: Tips from the Trenches for Solos and Smaller Law Firms...

Last chance to register: Developing Your Personal Marketing Plan - for Associates

Posted on February 08, 2010
  Developing Your Personal Marketing Plan - for Associates Last chance to register for the Webinar on this Wednesay - don't miss out! Click here to learn more about this Webinar...

Webinar TODAY: Developing Your Personal Marketing Plan - for Associates

Posted on February 08, 2010
  Developing Your Personal Marketing Plan - for Associates Last chance to register for the Webinar on this Wednesay - don't miss out! Click here to learn more about this Webinar...

The One Thing You Can Do to Be More Profitable in 2010

Posted on February 05, 2010
Anita Campbell, the Founder of Small Business Trends, an online community of small business owners, polled some of her business owner contacts to see how they would answer the following question:  'What is the number one thing you can do to be more profitable in 2010?' Ten business owners gave their answers: Meet the Client's Pain Points – says Jonathan Fields, Author of 'Career Renegade' 'The pain points for a lot of markets have moved in a substantial way in 2009...

Judicial Hellholes Are a Law Firm Marketing Opportunity for Plaintiff Lawyers

Posted on February 04, 2010
There are six "judicial hellholes," five jurisdictions on the "watch list," four "dishonorable mentions" and 16 lawyers in the "rogue's gallery" in the list of plaintiff-friendly jurisdictions named by the American Tort Reform Foundation (ATRA)...

Lexis for Microsoft Office to be Offered FREE

Posted on February 02, 2010
You can't get it yet, but when Lexis for Microsoft Office (LMO) comes out by June 2010, there will be no extra charge for the additional functionality.  You have to have a LexisNexis subscription that lets you access the information LMO can get, but otherwise the company will waive the cost on the first iteration, according to Clemens Ceipek, Vice President and Managing Director of "New Lexis...

Online Conversations Incredibly Widespread

Posted on February 02, 2010
"I find it's always interesting to go back and review the old against the new. So, I've collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over," said Jake Hird, a Senior Research Analyst for Econsultancy, which recently published following mind-boggling statistics on their blog...

Memo to Senior Partners: Motivating Younger Lawyers to Generate New Business

Posted on January 31, 2010
'You will motivate more people by capturing their imagination with an idea than with money.' – Cornelius Bodine, Jr., 1916-1987 – my father. As you have noticed, there is a generation gap in your law firm. You and your fellow partners would like to plan your exit strategy, but meanwhile the younger generation is not ready to step up to become the new leadership...

Lawyer Quadruples Work from a Client with Fixed Fees

Posted on January 29, 2010
from the Chicago Tribune: Fixed-fee arrangements between lawyers and their corporate clients are gaining popularity, but are they economical for both sides? For Lake Forest-based Brunswick Corp., its flat-fee contract for national litigation has exceeded expectations, said Kristin Coleman, general counsel...

The Top Five Reasons Why Clients Leave and How You Can Prevent It

Posted on January 28, 2010
Your legal work may have been stellar, but unhappiness with cost and billing, lack of response, incompetence, failure to understand client needs and a conflict with a partner or staff will make clients leave, according to Jeffrey Miller and Jill Kohn, Ph...

Arnold & Porter Creates an iPhone App for Law Firm Marketing

Posted on January 27, 2010
Arnold & Porter is the first AmLaw 100 law firm to publish an iPhone app, pioneering into new areas of marketing with technology.  The firm publishes the Consumer Advertising Law Blog, which provides commentary and news on emerging legal issues in consumer marketing, advertising and promotional activities...

Applying Disney World's Techniques to Law Firm Marketing

Posted on January 26, 2010
The one thing everyone remembers about their visit to Disney World is how clean it is.  That's because it is every employee's job -- from the VP of Marketing to Captain Nemo -- to pick up any piece of trash they see and throw it away. The marketers at Disney World know they are not selling rides, parades or cartoon characters...

Six Law Firms Make Fortune's List of Top 100 Places to Work

Posted on January 23, 2010
Six law firms are on Fortune magazine's list of the best 100 companies to work for in 2010, up from five last year. New on this year's list is Baker Donelson, with 560 attorneys in 16 offices. To pick the best companies, Fortune surveys a random sample of company employees to learn their attitudes about management's credibility, job satisfaction and camaraderie...

State of the Twittersphere: a Picture of Decline

Posted on January 22, 2010
The picture tells the story: Twitter's growth has fallen from a high of 13% in March 2009 to 3.5% in October 2009, the most recent month for which data is available, according to HubSpot's third ‘State of the Twittersphere' report. The Twitter ecosystem reaches about 60 million people, with 20 million coming from Twitter...

Connecticut Dismisses Ethics Complaint against Total Attorneys

Posted on January 21, 2010
The Connecticut Statewide Grievance Committee has dismissed complaints against five Connecticut attorneys accused of violating the state's Rules of Professional Conduct by subscribing to Total Attorneys' group lawyer Internet-based advertising program...

Law Firm Marketing RFP Response Required in a Tweet

Posted on January 20, 2010
FMC Technologies made headlines when it posted an RFP (request for proposals) on Legal OnRamp, the online social network for in-house lawyers. Jeffrey Carr, Vice President, General Counsel and Secretary, put a two-page application online. The last step was to state in a Tweet on Twitter (140 character limit) why FMC should hire the law firm...

Public Speaking Tips from my Dog Balou

Posted on January 19, 2010
This is a guest post by by Joey Asher, President of Speechworks, a selling and communication skills coaching company in Atlanta. His new book 'How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition' is available on Amazon and at www...

Andrea K. Stimmel is the Law Firm Marketing Professional of the Year

Posted on January 18, 2010
The Hubbard One Marketing Professional of the Year Award went to Andrea K. Stimmel, Business Development Director of Curtis, Mallet-Prevost, Colt & Mosle in New York. The firm's nomination states, 'Curtis hired Ms. Stimmel in 2007. In just over two years, she has prompted a sea change in the firm's attitude towards marketing, increasing visibility for the firm and establishing a far more tactical approach to business development...

How to Add Captions To Your YouTube Videos

Posted on January 18, 2010
YouTube has a global audience, so if you want to reach as many people as possible, you'll have to make sure subtitles are available for your videos. You'll want closed captioning to reach the deaf and hard of hearing, too. Thankfully, that process has shifted from relatively easy to an absolute breeze in recent months...

Blogs and Websites Immune From Libel For User Posts

Posted on January 15, 2010
The 4th US Circuit Court of Appeals has backed gripe site ConsumerAffairs.com in a defamation lawsuit filed by a car dealer. The appellate court ruled that the federal Communications Decency Act gives the site immunity from liability for libel based on posts by users...

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