Legal Marketing & PR

Gartner Research Prediction: Social Web & Twitter will Revolve around Facebook

By Larry Bodine

Gartner Research predicts marketing with technology for 2010 in a new research report. Here's our future according to Gartner:

• By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.
• Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.
• Online marketing by 2015 will control more than $250 billion in Internet marketing spending worldwide.
• By 2013, mobile phones will replace PCs as the most common device for Web access.
• By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%..
• By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.
• By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&D efforts in cloud computing, resulting in cloud-enabled outsourcing options.
• In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to Eco labels .

You can listen to a free podcast about the report with Gartner Chief of Research Daryl Plummer, including the key findings within the Gartner Predicts 2010 special report. Download: MP3 11:49 minutes, 5.4MB.  Skip over the BS to the 9:00-minute mark to hear the action items he recommends.

You may view summaries of  "Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance" here.  Purchase cost is $995.

Full post as published by Larry Bodine's LawMarketing Blog on February 12, 2010 (boomark / email).