Legal Marketing & PR

Arnold & Porter Creates an iPhone App for Law Firm Marketing

By Larry Bodine

Arnold & Porter is the first AmLaw 100 law firm to publish an iPhone app, pioneering into new areas of marketing with technology.  The firm publishes the Consumer Advertising Law Blog, which provides commentary and news on emerging legal issues in consumer marketing, advertising and promotional activities. The iPhone application takes the content from the blog and makes it more easily accessible with an iPhone. Additional features are included, such as:

• Offline access to the blog's postings.
• Saving 'favorite' articles for viewing on or offline
• An easy sharing of articles via Email, Facebook or Twitter
• Viewing of web content without leaving the application.

To distribute the blog's content as widely as possible to current and potent clients and readers, the firm distributes versions of blog postings via RSS feed, Twitter, and Kindle. In addition, Arnold & Porter publishes a Consumer Products Marketing Newsletter. That newsletter contains blog content as well as additional features for those clients and readers who prefer that format (printed or not).

"The iPhone app provides clients and interested readers a unique way to access the high-quality reporting and analysis created by our multi-disciplinary consumer protection and advertising practice group," said Neil Rosenbaum, New Business Opportunities Manager for the firm in Washington, D.C.

The idea for the blog was an extension of that approach. The blog editors and Rosenbaum discussed the concept of creating the mobile application in connection with the blog.

Why create an iPhone app?

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Full post as published by Larry Bodine's LawMarketing Blog on January 27, 2010 (boomark / email).