Legal Marketing & PR

CAN-SPAM Update: Have You Complied With the New Rules Yet?

Posted on June 25, 2008
This post summarizes an excellent article on the Marketing Sherpa site: The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure? The Good News CAN-SPAM terminology is now better defined, giving marketers clearer standards – that’s a baby step in the right direction...

How a Restaurant Can Help Your Personal Brand

Posted on June 24, 2008
From Bruce Allen's blog, Marketing Catalyst:"I went to lunch last week at McCormick & Schmick's with a partner from a local accounting firm. As we entered the restaurant staff and maître d' all greeted him by name with smiles and affection -- the maître d' asked, "your usual table?", which turned out to be, of course, a prime spot in a prime restaurant...

An all-female Buffalo law firm Touts its Woman Power

Posted on June 21, 2008
From the Buffalo News "Business Today" section:An all-female Buffalo law firm is getting a mix of cheers and boos for a series of ads that tout its woman power. “Ever Argue with a Woman?” reads the headline of one of the ads for Schroder Joseph & Associates LLP...

The ROI Obsession in Law Firm Marketing

Posted on June 19, 2008
Law firm marketers are facing increasing pressure to justify their budgets and sometimes their very existence, according to a new report, "10 Megatrends in B2B Marketing 2008" published by The Economist Intelligence Unit Limited."The promise of intangible or uncertain returns is unacceptable to hard-headed executives, particularly in accounting, law and other professional service firms...

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Former Mayer Brown partner sues firm for ousting

Posted on June 19, 2008
This article is now online at http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202422369263.  Attorney John Halbleib was riding high in June 2001. He'd just won a first-time pro bono award from his law firm, Mayer Brown Row & Mawe, for his work with the alumni association of a Hershey family founded school for underprivileged children and his leadership in the legal battle had been the subject of many news stories...

Former Mayer Brown Partner Sues Firm for Ousting Him

Posted on June 19, 2008
This article is now online (subscription required) at http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202422369263.  Visit here for a summary.Attorney John Halbleib was riding high in June 2001. He'd just won a first-time pro bono award from his law firm, Mayer Brown Row & Mawe, for his work with the alumni association of a Hershey family founded school for underprivileged children and his leadership in the legal battle had been the subject of many news stories...

Chris Matthews of WaMu is new Orrick CMO

Posted on June 18, 2008
Orrick, the No. 27 law firm on the AmLaw 100, has hired a new CMO who has never worked at a law firm. It appears to be a continuation of the trend to hire CMOs from outside the legal industry. I’d like to see what you think: is it a good idea to head up law firm marketing departments with people outside the profession?Here’s the internal memo from Ralph Baxter, Chairman and Chief Executive Officer of Orrick...

Take the Survey on Alternative Billing Methods

Posted on June 16, 2008
The Center for Competitive Management (CCM) is also conducting a survey on alternative billing methods, and they'd like hear from you. Your input is vital to the success of the survey. Please take a few minutes to fill out the survey. In exchange for your valuable feedback, you will receive a complimentary summary of the results...

Enter the 2008 Rainmaker of the Year Awards

Posted on June 15, 2008
Who were the top “rainmakers” in the law this past year, and how did they do it? To find out, the editors of Originate!, the monthly business development newsletter, join LSSO to announce a competition to identify and honor top business getters in the law...

New Blog on Social Networking

Posted on June 13, 2008
The ever-resourceful Nancy Fox of Westchester County, NY, has started a new blog on social networking, sharing all the latest info and insight on social networks - how they are impacting business, people, trends, etc.See http://www.sociabling.blogspot...

The Ten Most Effective Law Firm Marketing Techniques

Posted on June 12, 2008
Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities, or they don't get face-to-face with potential clients. I've helped attorneys generate more clients and get more business by training attorneys what to say, what to do and how to be in the right place at the right time...

Illinois Denies AVVO the State List of Lawyers

Posted on June 12, 2008
From the State-Journal Register, Springfield, IL:Illinois keeps list of lawyers private By BRUCE RUSHTONSTATE JOURNAL-REGISTERWho’s licensed to practice law in Illinois?None of your business.That’s what the state Attorney Registration and Disciplinary Commission has told a Seattle company that wants to post the names of lawyers on the Internet and assign grades based on performance, awards, experience and disciplinary records...

Last Day to Register for Webinar: Personal Marketing Plans for Associates

Posted on June 11, 2008
Today is the last day to register for the Webinar: Developing Your Personal Marketing Plan - for Associates  DATE: Tomorrow, Thursday, June 12, 2008 10 AM - 11 AM Pacific Time 11 AM - Noon Mountain Time Noon - 1 PM Central Time 1PM - 2PM Eastern time LOCATION: Over the Web, on your computer MORE INFO:  http://www...

Law Firm Marketers Shorten Law Firm Names

Posted on June 10, 2008
The Houston Chronicle reports that the long-running trend of law firms to shorten their names is continuing. Sutherland Asbill & Brennan is now "Sutherland." Winstead Sechrest & Minick is now "Winstead." McMillan Binch Mendelsohn is now McMillan...

Video on Websites is Effective Law Firm Marketing

Posted on June 07, 2008
New research by Findlaw indicates that adding video to a law firm websites will bring in more business.  "Consumers research an average of 4.8 Web sites before choosing an attorney, but when video is added that number decreases to 1.8 because consumers feel more comfortable and are more apt to retain an attorney who they feel they know...

Pinup Calendar of Boston's Most Beautiful Lawyers

Posted on June 06, 2008
Forget recruiting the best best legal talent. One Boston lawyer is looking for Boston's hottest attorneys, reports the Boston Business Journal.Howie Altholtz, an entertainment lawyer and marketing director at the Boston-based law firm Ruberto, Israel & Weiner has begun soliciting submissions for the first ever "Beautiful Lawyers Calendar," a glossy pinup that will feature gorgeous local lawyers and judges for each month of 2009...

FutureTech Comes to Los Angeles Legal Tech

Posted on June 05, 2008
As you may know, LegalTech West Coast will be held at the Los Angeles Convention Center, June 26 and 27. For the first time ever, Law Technology News has its own LegalTech program track, "FutureTech," at the Los Angeles show. The three panels feature top leaders in legal technology, including "Sell Your Tech" with Doug Caddell Rob Kahn Robin Solomon "Green Law: It's Not Easy Being Green...

New in the LawMarketing Store

Posted on June 04, 2008
New in the LawMarketing StoreAudio & Video:How to Target and Crack a Large New Client with Mark Cowan Supreme Court Portrait by James Cromartie Reaching New Markets with Industry Practice Groups The Professional Services Guide To Online PR: How To Use The Web To Generate Leads, Brand, and Free Press

New Programs on Mentoring Associates, Paralegal Profits and Alternative Billing

Posted on June 04, 2008
The Center for Competitive Management (CCM) is offering the following upcoming events: Mentoring Associates: The Key to Retention, Development and ProfitabilityThursday, June 5, 2008 How to Turn Your Paralegal Staff Into a Firm Profit CenterWednesday, June 11, 2008 Implementation Strategies for Alternative Billing SuccessTuesday, June 24, 2008CCM is the one resource that gives you an insider’s advantage for staying on top of the issues in the legal profession...

Law Firm Marketing Blog Policy? Here's a 10-Point Checklist

Posted on June 03, 2008
Does your law firm need a policy covering lawyer blogs?  No, Kevin O'Keefe told the LawMarketing Listserv."The better approach is to apply your existing law firm standards and protocol on confidentiality, PR, marketing, and communication. Who better to know how blogs fit into your culture and the safeguards needed for firm comfort than the firm's own professionals?Kevin McKeown, Lexblog's VP of client development, also a lawyer, but with a long history of business development and strategy takes a different approach...

Lesson for law firm marketing: DON'T DO THAT!

Posted on June 02, 2008
I found this great advice on The Closers Group blog:It is amazing how out of touch some attorneys are when attending a pitch, lunch or presentation session with potential clients. Some of the comments I’ve heard about meetings: “They spent most of the time talking to themselves, not to us...

5 Law Firms Win Legal Writing Awards

Posted on May 29, 2008
Kudos to Morrison & Foerster, Debevoise & Plimpton, Brinks Hofer, Winston & Strawn, and Hanify & King, which won the annual Burton Awards in legal writing, presented in association with the Law Library of Congress and sponsored by the Association of Legal Administrators (ALA)...

Sonnenschein Lays off 37 Lawyers -- Including 6 Partners

Posted on May 29, 2008
Today's Chicago Tribune reports that 619-lawyer Sonnenschein Nath & Rosenthal, one of Chicago's biggest corporate firms, laid off 124 employees, including 37 attorneys, six of whom are partners.  The firm blamed the recession for taking a toll on billings...

Marketing Hot Spots for Litigators

Posted on May 28, 2008
Now is the time for a litigator to capture bet-the-company patent, class action and stock option backdating cases from corporate clients, especially if you are familiar with the federal rules on e-discovery. We'll be discussing these and other points on Thursday -- tomorrow -- during our Business Development Webinar for Litigators...

Webinar this Thursday on Business Development for Litigators

Posted on May 27, 2008
Business Development Webinar for LitigatorsDATE: May 29, 2008; 12PM - 1PM Central LOCATION: on the web, on your computer TO REGISTER: Contact Program Director Laura Kresich: Tel: (773) 966-9273 or Lkresich@lawmarketing.com. Click here to register instantly with a credit card...

A Law Firm Marketing List of Client Service Blogs

Posted on May 23, 2008
In January 2007, JD Hull posted a list of links to blogs dedicated exclusively or in large part to the topic of client service. Leo Bottary, author of the  Client Service Insights blog, just sent me the updated list. Amazing Firms, Amazing Practices, Gerry Riskin CBA Practice Link (Canada) Church of the Customer Blog, Ben McConnell & Jackie Huba CustomersAreAlways, Maria Palma David Jacobson’s External Insights, David Jacobson Gladwell...

Allen & Overy's Website Ranked Best for Law Firm Business Development

Posted on May 21, 2008
Allen & Overy is the UK law firm with the website most likely to win business, according to the findings of a new survey. The "magic circle" giant finished with the highest overall score in the Intendance Fast 50 annual survey ahead of Nabarro, Freeth Cartwright and Herbert Smith...

Comcast Aquires Plaxo

Posted on May 21, 2008
Plaxo, one of the also-rans in the emergence on online social networking, has agreed to be bought by an Internet comapany known for lousy service and poor technical support.  My heart goes out to Plaxo users.A Letter from the CEO and Founders We are excited to announce some of the biggest news in the history of Plaxo...

American Airlines to charge $15 to check a bag

Posted on May 21, 2008
As a business traveler, I won't be flying American anymore. They announced today will pull even more seats from its domestic flight schedules in the fourth quarter, trim its workforce and the size of its fleet, and add a $15 fee for passengers' first checked bag...

Law Firm Marketers Shudder as Comcast Aquires Plaxo

Posted on May 21, 2008
Plaxo, one of the also-rans in the world on online social networking, has agreed to be bought by an Internet company known for lousy service and poor technical support: Comcast.  Speaking as a Comcast phone, Internet and cable subscriber, here's what you're in for: Endless waits on hold, only to have Comcast hang up on you...

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