Legal Marketing & PR

Last Day to Register for Webinar: Personal Marketing Plans for Associates

By Larry Bodine, Esq.

Today is the last day to register for the Webinar: Developing Your Personal Marketing Plan - for Associates  

DATE: Tomorrow, Thursday, June 12, 2008

• 10 AM - 11 AM Pacific Time
• 11 AM - Noon Mountain Time
• Noon - 1 PM Central Time
• 1PM - 2PM Eastern time

LOCATION: Over the Web, on your computer
MORE INFO:  http://www.sagelawmarketing.com/webseminar34

In this program, associates can begin to think and act like rainmakers. Michael Cummings and I are presenting a LIVE Web Seminar on how to develop associates' business development skills. In addition, the program provides real life case studies of how younger attorneys have successfully executed each step.

Participants will apply these best practices and start to develop their own personal plan, adapting these proven methods to their own personal style, culture and areas of practice.  The seminar covers the steps that an associate should take, techniques that lead to success, and illustrative case studies:

• Step 1: Find Your Niche
  Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms
• Step 2: Recruit Allies and Co-Market
  Marketing Case Study 2: Building a Practice Focused on Women Entrepreneurs
• Step 3: Team with Partners and Sell Work
  Marketing Case Study 3: Landing a Large New Client as a Team
• Step 4: Build Your Personal Reputation
  Marketing Case Study 4: Becoming a Local Celebrity
• Step 5: Be a Marketing Innovator
  Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation
• Step 6: Putting Your Own Plan in Place
  Exercise: Develop Your Personal Marketing Plan  

 Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills now — so that you start bringing in business while an associate and position yourself to be a rainmaker for long term success.

Register today at www.sagelawmarketing.com/webseminar34. Fee: $300. Invite your management and marketing committees, income partners, associates and as many people as you wish to attend. Simply project the program on a screen and put the telephone connection on a speakerphone.

Full post as published by Larry Bodine's LawMarketing Blog on June 11, 2008 (boomark / email).