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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Law Firm Marketing Blog Policy? Here's a 10-Point Checklist

By Larry Bodine, Esq.

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Does your law firm need a policy covering lawyer blogs?  No, Kevin O'Keefe told the LawMarketing Listserv.

"The better approach is to apply your existing law firm standards and protocol on confidentiality, PR, marketing, and communication. Who better to know how blogs fit into your culture and the safeguards needed for firm comfort than the firm's own professionals?

Kevin McKeown, Lexblog's VP of client development, also a lawyer, but with a long history of business development and strategy takes a different approach. His aim is to get lawyers, legal marketers, and business development professionals what they need to get firm management's approval on blogs.

He offers a 10-point checklist at http://tinyurl.com/58pm5f plus "Blog Ethics? Seven Points to Consider."

Full post as published by Larry Bodine's LawMarketing Blog on June 03, 2008 (boomark / email).

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