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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Enter the 2008 Rainmaker of the Year Awards

By Larry Bodine, Esq.

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legal sales, law firm marketing, lsso, originate newsletterWho were the top “rainmakers” in the law this past year, and how did they do it? To find out, the editors of Originate!, the monthly business development newsletter, join LSSO to announce a competition to identify and honor top business getters in the law.

According to the editor-in-chief Barry Schneider, “We want to recognize the accomplishments of those lawyers who have geared up to bring in business and applied themselves to make it happen. And we want our readers to learn from those who have been particularly successful this past year.”

The newsletter is now soliciting entries from lawyers, firms, marketing specialists and advisers in five categories (see http://tinyurl.com/472jnt )

  1. Associate
  2. Small firm lawyer (30 or fewer lawyers)
  3. Partner – transactions
  4. Partner – litigator
  5. Woman Lawyer or Minority Lawyer (any practice)
rainmaker, business development, law firm marketingBeth Cuzzone, a Co-Founder of LSSO, is Director of Business Development for the award-winning law firm Goulston & Storrs in Boston. She said, “With sales and marketing now so critical to the careers of individual lawyers and the vitality of law firms, we know how important it is for the best to be recognized and share what they do.”

The editors of Originate! will profile each of the winners and publish their stories in the newsletter’s first anniversary issue this fall. The articles in that issue will be open to the public.

More information on the contest, as well as the entry form, can be found at http://www.pbdi.org/originate

ABOUT ORIGINATE! -- Originate! is an independent online business development newsletter for lawyers and is found at www.pbdi.org/originate. The paid subscription newsletter offers practical advice lawyers to get new clients and generate more revenue. Originate! has assembled a set of top-notch contributors – including firm leaders, rainmakers and consultants – to publish case studies of successful lawyers, specific techniques to boost marketing results, how-to’s, and market insights – what top attorneys are now doing to land clients, sell work and strengthen relationships. First published in 2007, the co-editors of Originate! include Barry Schneider of Dallas, TX, Larry Bodine, Esq., of Glen Ellyn, IL, and Michael G. Cummings of St. Charles, IL.

ABOUT LSSO – The Legal Sales and Service Organization, based in Boston and found at http://www.legalsales.org/, is the legal industry's only organization exclusively focused on sales, service and quality issues in law firms and legal departments. Founded in 2003, LSSO delivers the education and resources that lawyers need to improve their sales and client service skills with a searchable library, exclusive research, tools and information for members only, LSSO's RainDance Conference, LSSO's Process Improvement Certification Programs and the Thomas H. Lee Award for Service Excellence. Catherine Alman MacDonagh, Esq. is the association’s Co-Founder & President and Beth M. Cuzzone, also a Co-Founder, is Director of Business Development for Goulston & Storrs in Boston.

Anyone can submit an entry on behalf of a top rainmaker they know in one of these categories, and there is no entry fee this year. The deadline for submissions is Monday, July 7, 2008. Entry forms are available online at http://tinyurl.com/3e8o4v Winners will be interviewed in the newsletter and receive impressive award trophies.

A panel of lawyers, marketing professionals and business development experts will determine the best of the best among the submitted entries. The panel will consist of independent judges assembled by the Legal Sales and Service Organization (LSSO) in Boston. LSSO uniquely focuses on sales, service and quality issues in the legal industry, and sponsors the annual RainDance conference on business development.

Full post as published by Larry Bodine's LawMarketing Blog on June 15, 2008 (boomark / email).

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